Job DescriptionJob Description
Position Overview
We are seeking a highly motivated, creative, and organized Social Media & Administrative Coordinator to support the growth and daily operations of a thriving mental health practice. This dual-role position is ideal for someone who is both tech-savvy and detail-oriented, with a strong understanding of modern AI-driven marketing tools and the ability to manage front-end client experience and back-end office operations.
This role plays a key part in expanding our online presence, attracting new clients, and ensuring smooth day-to-day administrative functioning.
Key Responsibilities
Social Media & Marketing (Growth-Focused)
- Develop, plan, and execute social media strategies to increase brand visibility, engagement, and client inquiries
- Create and schedule content across platforms (Instagram, Facebook, TikTok, Pinterest, YouTube, etc.)
- Design and produce high-quality content (graphics, captions, reels, short-form video, blogs, email campaigns)
- Utilize AI tools to streamline and enhance content creation and marketing strategies
- Monitor analytics, engagement metrics, and optimize campaigns for growth and conversion
- Stay up to date with trends, algorithms, and emerging tools in digital marketing
- Assist with building funnels, lead magnets, and email marketing campaigns
- Support branding efforts aligned with the practice's voice, mission, and values
Responsibilities:
- Oversee and coordinate product development and marketing trends
- Determine product demand and customer awareness
- Develop pricing strategies to maximize return on investment
- Coordinate marketing campaigns with sales activities
- Review and optimize marketing budget
- Monitor and report on customer satisfaction
Administrative & Office Support IN OFFICE
- Manage scheduling, appointments, and client communications
- Respond to emails, phone calls, and inquiries in a professional and timely manner
- Maintain client records and ensure documentation is accurate and compliant
- Assist with onboarding new clients and coordinating intake processes
- Support billing coordination and basic administrative tracking
- Ensure smooth day-to-day office operations (virtual or in-person)
- Help maintain a welcoming and organized client experience
Required Qualifications
- Proven experience in social media management and administrative support
- Strong knowledge of current social media platforms, trends, and content strategies
- Proficiency in AI and digital tools, including but not limited to:
- ChatGPT
- Claude
- Jasper
- Veo
- Stable Diffusion
- Perplexity AI
- Experience with Canva or similar design platforms
- Excellent written and verbal communication skills
- Strong organizational and multitasking abilities
- Ability to work independently and meet deadlines
Qualifications:
- Creative thinker with a growth mindset
- Highly organized and detail-oriented
- Tech-savvy and adaptable to new tools
- Strong interpersonal and communication skills
- Ability to balance marketing innovation with administrative precision
- Passion for mental health and helping others
- Previous experience in marketing or other related fields
- Experience in a managerial role
- Strong project management skills
- Strong leadership qualities
- Deadline and detail-oriented
- Experience working in a mental health, healthcare, or wellness setting
- Knowledge of HIPAA compliance and confidentiality standards
- Experience with email marketing platforms, CRMs, or EHR systems
- Basic understanding of SEO and content marketing strategies
- Video editing and content creation experience
Company DescriptionThis is more than a job; it's an opportunity to be part of a growing practice that is transforming lives. You'll help shape how clients find support, connect with care, and experience healing, while building a strong, modern brand in the mental health space.Company DescriptionThis is more than a job; it's an opportunity to be part of a growing practice that is transforming lives. You'll help shape how clients find support, connect with care, and experience healing, while building a strong, modern brand in the mental health space.