Brand Manager

  • futureaon
  • Dallas, TX
  • 06/11/2020
Full time FMCG

Job Description

Roles and Responsibilities:

• Committed to respecting specific rules to comply with the WHO Code of Breast Milk Substitutes and any related regulations applying locally

• Being accountable and responsible for safety

• To assist Sr. Brand Manager on the overall brand performance, activities and analysis tasks including those marketing operations, project coordination and meeting attendance.

• Ensuring a clear understanding of the drivers and inhibitors of the portfolio's performance

• Identify new opportunities, competitive response plans to drive the portfolio through a clear understanding of the consumer, competitions, category and market

• Monthly brand performance report and analysis, Market analysis, Competitor update and analysis

• Assist Senior Brand Manager in marketing communications & activations e.g. Monthly A&P management, Develop Packaging /POSM/Premium, New Product Development, Advertising development, etc. as internal process and in timeline

• Internal and external coordination e.g. advertising/media/PR agency, design developer, other internal functions, etc. to timely deliver tasks/projects with execution excellence.

• Attend a monthly meeting as Brand Manager e.g. Pre-demand Meeting, Trade Marketing /Marketing Meeting, etc.


• Bachelor’s and/or Master’s degree in higher in Business Administration or any related field

• 3-5 years experiences in Brand Marketing and Communication development in FMCG is a must

• Experience in Digital Marketing is an advantage

• Fluent in English. Malay and Chinese is an added advantage

• Strong experience in using/analyzing consumer/market researches, both tracking and validating

• Strong commercial mindset. Have experience in managing A&P and accountable for P&L

• Strong in project management & collaboration/communication/negotiation skills

• Experiences in TVC production and Digital content will be an advantage

• Agile, Open-minded, Energetic, Passionate, Team player and has a strong Drive for Challenge