Social Media Manager

  • arlincs
  • Ann Arbor, MI
  • 06/11/2020
Full time I.T. & Communications

Job Description

The Role:

This is an amazing opportunity for someone with a social media background and experience increasing brand awareness and growing engagement with new global audiences. As part of the digital marketing team, youll report to the Sr. Director of Digital Marketing and manage social media for LLamasoft to improve our online reputation through thought-provoking content and creative positioning. Youll collaborate across departments and with other stakeholders around the world.

The Purpose of Your Role:

  • Design a modern social media program to increase brand awareness with new and existing audiences and position LLamasoft as a leader in the supply chain analytics software market
  • Engage with influencers, prospects, customers and partners via social media channels
  • Drive customers and leads to the business via lead generation campaigns across social media channels
  • Actively listen and monitor key audiences and provide content and engagement ideas back to the global marketing team.

What You Will Be Doing:

  • Define and execute global social media strategy and channel prioritization
  • Create regular social media content calendar across social media channels, supporting the goals of stakeholders
  • Work closely with content marketing manager and other internal teams for content development
  • Manage and contribute to all aspects of the content creation process, including pitching content ideas, capturing event photos, managing video shoots and writing/editing content.
  • Manage social media posts on LinkedIn, Twitter and Facebook
  • Leverage and manage social media advertising for a variety of end results reach, engagement, conversion, etc.
  • Manage social media community and brand responses
  • Manage and engage our team of internal social media ambassadors
  • Keep up with relevant industry trends within social media
  • Measure and optimize social engagement and relevant content
  • Monitor social media channels of the company (LinkedIn, Facebook, Twitter, YouTube) and social media channels of key competitors on daily basis
  • Proactively share best practices with regional and global teams

Your Goals and Objectives:

  • Expanding engagement and reach on social platforms with influencers, prospects and customers
  • Lead generation and customer acquisition via social advertising
  • Content delivery and creation for all social channels


  • BA/BS Degree or equivalent experience
  • Minimum 3 years of experience managing corporate social media programs
  • Experience in managing multiple social media channels
  • Strong verbal and written communications skills
  • Ability to collaborate with internal and external constituents
  • Metrics driven
  • Track record of managing integrated social media campaigns to generate reach, engagement and conversion
  • SEO and social media advertising knowledge
  • Experience with social media content delivery systems (Sprout Social, Hootsuite, etc.)
  • Design skills with Canva, Photoshop or similar graphic design software is a plus
  • B2B social media experience is a plus