Job Description
JOB TITLE: PUBLIC RELATIONS SUPERVISOR
QUALIFICATIONS: 1. Earned Bachelor's Degree in public relations, education,
communications, or a related area.
2. Demonstrated successful experience in public/community
relations for a minimum of three years.
3. Such alternatives to the above qualifications as the Board may
find appropriate and acceptable.
REPORTS TO: Assistant Superintendent of Student Services
SUPERVISES: Digital Media Specialists
JOB GOAL: Develop and implement a comprehensive communication strategy
to increase public understanding, strengthen community
partnerships, and build widespread support for the good of the
school system.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
1. Ability to plan, execute, and oversee all areas of public relations within the school
system.
2. Knowledge of current best practices in school public relations.
3. Ability to communicate effectively and efficiently in written and verbal forms.
4. Computer skills, including experience with modern productivity suites (word
processing, spreadsheets), digital/graphics creation tools, video production and
editing, and social media platforms.
5. Ability to prepare and maintain a departmental budget.
6. Knowledge of Board policies, procedures, and organizational goals.
7. Physical mobility and visual acuity to visit various school sites and events.