Senior Media Analyst

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses. Our work initially focused on the entertainment industry, specifically live events and recorded music (SXSW, Sony Music, Universal Music, and Disney Music Group are all clients). We have grown to include global brands (Amazon, Sophia Learning), major sports franchises (X Games, Florida Panthers, Washington Commanders, Cleveland Cavaliers, Women's Tennis Association), as well as public sector institutions (City of Boston, Massachusetts Office of Travel and Tourism).

We are looking for Senior Media Analysts to join our team. Qualified candidates should have extensive experience in digital media planning, buying and reporting, and managing high-priority campaigns for global clients. Experience in leading results-driven e-commerce and lead generation programs is highly desired.

We pride ourselves on being innovative, competitive, and disruptive in the digital space. We've built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. Senior Media Analysts are expected to perform at a high level, managing high-priority campaigns through all phases of planning, buying, and reporting while helping to drive our strategy forward.

Specific job responsibilities include:

• Plan, build, and optimize campaigns across digital platforms like Meta Ads and Google Ads;
• Analyze campaign performance, prepare and present to clients key insights, performance metrics, and optimization recommendations regularly. We've built an in-house reporting suite to help with this, but you should have an understanding of platforms like Google Analytics and/or Google Data Studio and be able to create custom data models in Sheets/Excel;
• Building strong client relationships through effective communications and insights, leading client presentations.
• Stay current on trends in digital marketing and sharing best practices, emerging products and platforms;

• Internally provide insights to help impact and improve team strategy, including supporting the training and mentoring of new hires and junior staff.
  

Required Skills and Education:

• Bachelor's degree or higher;
• 3+ years of experience in managing ROI-focused digital media campaigns, experience in e-commerce and lead generation is an added plus;
• Advanced knowledge of Meta Ads and Google Ads is required, and experience with Snap Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager preferred;
• Strong analytical skills and technical competency using data and metrics to measure impact and determine improvements;
• Ability to multitask and prioritize workload across multiple projects;
• High level of enthusiasm and professionalism;
• Curiosity - An important trait in every role on every team within our organization.
  

Work Environment
Gupta Media is an office-first organization.

Our Commitment
At Gupta Media, we work hard every day to be better at all that we do - and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas.

Compensation
At Gupta Media, base salary is one component of our total compensation and benefits package. For this role, the anticipated base salary range is $90,000 - $105,000, depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance.

We offer a competitive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth.

Candidates must be authorized to work in the US for at least 3 years.