As the Director of Sales West at Ashley The Wellsville Group, you'll lead 10 Ashley stores in Northeast Ohio, driving sales and fostering a high-performing team that delivers exceptional customer experiences. Guided by humility and kindness, you'll shape a vibrant retail culture, positioning Ashley as the top furniture choice. By partnering with key stakeholders, you'll develop innovative sales strategies to ensure profitable growth and memorable customer interactions.
What You'll Do
As the Director of Sales West at The Wellsville Group, you'll lead 10 Ashley stores in Northeast Ohio to drive sales, ensure an exceptional customer experience, and build a high-performing retail team. Your key responsibilities include:
- Leadership and Accountability: Guide Area Managers and Store Managers to meet sales and operational goals, offering consistent support and addressing performance issues promptly.
- Strategy and Execution: Oversee the development of clear, goal-oriented business plans (specific, measurable, achievable, relevant, and time-bound), visit stores to reinforce the exceptional customer experience, and provide clear reports on budget, sales, and differences to the Chief Operating Officer and Chief Retail Officer.
- Budget and Performance: Work with the Director of Sales East and CEO to create a profit-focused retail budget and bonus program, ensuring financial goals are achieved.
- Performance Goals: Meet key performance targets, including:
- Double-digit year-over-year sales growth with increased customer visits.
- High profit margins on specific product categories.
- Significant sales from protection plans (majority from the main protection program, minority from the secondary program).
- Strong sales per guest in bedding with a substantial share from bedding products and growth in bedding department targets.
- Low company-wide employee turnover, healthy retail staff retention, and reduced turnover for home furnishing consultants year-over-year.
- New hires achieving solid sales close rates and per-guest sales in the first few months, with improved performance by six months.
- Team and Culture Development:
- Partner with marketing to improve key metrics (sales close rate, average purchase amount, sales per guest) through promotions.
- Collaborate with the training team to provide performance-focused training through team meetings and workshops.
- Work with Talent Acquisition and HR to hire and retain top talent, focusing on leadership development.
- Use the Retail Strategist to address performance needs and partner with the Showroom Operations Manager to ensure smooth store operations.
- Business Partnerships: Work with the Chief Retail Officer, Chief Operating Officer, Directors of Marketing and Merchandising, Retail Leadership, Training, Talent Acquisition, Store Operations, bedding suppliers, and the Ashley Furniture Industries sales team to drive results.
Qualifications
To excel as the Director of Sales West, you'll bring a proven track record of leadership, strategic vision, and a passion for driving results in a dynamic retail environment. Your qualifications include:
- Education: Bachelor's degree in Business, Retail Management, or a related field. Advanced degree (e.g., MBA) is a plus.
- Experience:
- 8+ years of retail leadership experience, with at least 3 years in a senior role overseeing multiple stores, preferably in furniture or home goods.
- Demonstrated success in achieving sales growth, profitability, and operational excellence across a multi-store region.
- Experience collaborating with cross-functional teams, including marketing, training, and HR, to drive performance and retention.
- Skills and Competencies:
- Strategic mindset with the ability to develop and execute goal-oriented business plans that deliver measurable results.
- Exceptional leadership skills, with a focus on coaching, mentoring, and building high-performing teams across diverse locations.
- Strong financial acumen, including expertise in budgeting, forecasting, and driving profit-focused initiatives.
- Proficiency in analyzing retail metrics (e.g., sales per guest, close rates) and using insights to optimize performance.
- Collaborative communicator, able to align with executive leadership, store teams, and external partners to achieve shared goals.
- Adaptability to thrive in a fast-paced environment, balancing store visits with strategic planning and reporting.
- Familiarity with retail technologies and tools, including AI-driven solutions, to enhance sales and operations.
- Availability: Ability to maintain a retail schedule with regular store presence, occasional office-based work for strategic planning, and flexibility for remote tasks when deep focus is required.
Compensation details: 00 Yearly Salary
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