Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
09/05/2025
Full time
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
09/05/2025
Full time
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
09/05/2025
Full time
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
09/05/2025
Full time
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
09/04/2025
Full time
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
09/04/2025
Full time
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
09/04/2025
Full time
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
09/04/2025
Full time
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
09/04/2025
Full time
Position Title: Associate Director of Media Planning Posting Number: S193P Department: Marketing Position Type: Staff Job Description: Job Summary The Associate Director of Media Planning is a strategic and analytical position to drive the planning, execution, and optimization of omnichannel, full-funnel media strategies that advance Hillsdales mission to teach 50 million Americans by 2030, becoming the most trusted teaching brand, shaping culture. Reporting to the Executive Director of Brand Management, this associate-level role collaborates with the marketing departments functionsMarket Research, Product Marketing, Digital Product, Social Media, and Creative Studiosand manages the external media buying agency partner to consolidate fragmented efforts into a unified, audience-first approach. The Associate Director will focus on the Audience Decision Journey, targeting Truth-Seeking Americans and Legacy Keepers to boost brand awareness, engagement, and fundraising, while ensuring cost-efficient donor acquisition and educational outreach. Essential Job Functions Media Strategy and Planning Develop and execute omnichannel media plans (e.g., DRTV , CTV , Linear TV, Radio, Podcasts, Influencers, Google Display, SEM , Meta, X, email/ MMS prospecting, print) aligned with Hillsdales brand strategy and annual plan, as directed by the Executive Director of Brand Management. Map media efforts to the Audience Decision Journey, addressing trigger points, awareness, exploration, consideration, decision, onboarding, success, and advocacy stages for key offerings like online courses, undergraduate programs, and donor engagement. Prioritize channels for Truth-Seeking Americans (e.g., broadcast TV, Facebook, email newsletters, YouTube) and Legacy Keepers, recommending innovative mixes to drive growth in brand equity and audience reach. Agency Partnership Management Oversee the selected media buying agency partner, providing briefs, brand guidelines, and strategic input to ensure alignment with Hillsdales mission and goals, such as teaching 50 million Americans. Monitor agency performance on deliverables like budget allocation, campaign scheduling, and optimizations, ensuring no bidding conflicts or inefficiencies from fragmented buying. Collaborate with the agency to test full-funnel Audience Decision Journey models for fundraising (e.g., $1M pilot), comparing against current performance tactics and scaling successful approaches. Omnichannel Campaign Execution Manage full-funnel media buying to balance awareness (e.g., brand equity building), consideration (e.g., course exploration), and conversion (e.g., donor acquisition at scale, cost per donor), optimizing for ROI and surplus in NDOs target model. Partner with Product Marketing to promote offerings like online courses and K-12 programs, Digital Product for seamless user journeys, and Social Media for integrated paid-organic campaigns on Meta, X, and TikTok. Work with Creative Studios to align ad creatives with mission-aligned influencers and content, ensuring cultural relevance for Truth-Seeking Americans. Performance Monitoring and Optimization Track and analyze media KPIs (e.g., aided/unaided awareness, sentiment, registrations, donor acquisitions, retention, cost per donor, impressions, engagement rates) using tools like Google Analytics, CRM , and agency dashboards. Deliver monthly consolidated reports with optimization recommendations, supporting the Executive Director in evaluating campaign impact and reallocating budgets (e.g., shifting $15M based on pilot results). Leverage Market Research insights to refine targeting and media mix, ensuring strategies drive yearly teaching audience growth from 10M to 50M. Cross-Functional and NDO Collaboration Coordinate with National Donor Outreach ( NDO ) to optimize donor-centric media at deeper funnel stages, supporting $50MM fundraising with $10M surplus while nurturing progression from small ( Align media plans with Public Relations (Brand Building) for earned media amplification and the Executive Director of Social Media Management for influencer partnerships. Support institutional priorities, such as academic cycles, product launches, and fiscal year-end giving, through timely media adjustments. Budget and Vendor Oversight Manage the $20M FY26 media budget (covering working advertising, agency fees, production, market research, operations), with potential scaling to $2040M in FY27 based on performance. Assist in vendor evaluations and negotiations, ensuring cost efficiencies and compliance with nonprofit regulations, while tracking spend across channels and funnel stages. Brand Alignment Ensure all media plans adhere to Hillsdales brand guidelines, reinforcing its Sage + Hero ethos and commitment to fighting tyranny through education. Provide input to the Executive Director on innovative media tactics to teach and engage Truth-Seeking Americans, unleashing creativity for cultural impact. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education and Experience Bachelors degree required, preferably in marketing, communications, or a related field. Minimum of 3 years in media planning, media buying, or digital marketing, ideally in higher education, nonprofit, or mission-driven organizations with fundraising elements. Other Skills: Proven expertise in omnichannel, full-funnel media planning with a focus on Audience Decision Journey models. Strong analytical skills, with experience in KPIs like cost per acquisition, donor retention, and brand awareness using tools (e.g., Google Analytics, CRM , social analytics). Excellent collaboration and agency management abilities to consolidate fragmented buying and drive unified strategies. Detail-oriented with budget management experience ($20M+ scales) and knowledge of nonprofit regulations. Proficiency in channels like DRTV , CTV , podcasts, influencers, Meta, X, email/ MMS , and print. Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College. Open Date: 08/28/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk ( ). Documents Needed To Apply (Required Documents & Optional Documents): Required Documents Resume Cover Letter Optional Documents PId48ced118f6a-5268
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility. Preference of candidate location in the NY Tri-State area Position Purpose: The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment. Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email) Oversee a team of five digital, social, and database marketing professionals Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals Oversee creation and maintenance of web sites, including content, accessibility, design and performance Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow Develop and oversee enterprise video strategy Develop and oversee the strategy, content, and implementation of email and text campaigns Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry Education/Experience: 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise. Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.: Pay Range: $116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility. Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
09/04/2025
Full time
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility. Preference of candidate location in the NY Tri-State area Position Purpose: The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment. Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email) Oversee a team of five digital, social, and database marketing professionals Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals Oversee creation and maintenance of web sites, including content, accessibility, design and performance Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow Develop and oversee enterprise video strategy Develop and oversee the strategy, content, and implementation of email and text campaigns Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry Education/Experience: 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise. Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.: Pay Range: $116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility. Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility. Preference of candidate location in the NY Tri-State area Position Purpose: The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment. Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email) Oversee a team of five digital, social, and database marketing professionals Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals Oversee creation and maintenance of web sites, including content, accessibility, design and performance Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow Develop and oversee enterprise video strategy Develop and oversee the strategy, content, and implementation of email and text campaigns Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry Education/Experience: 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise. Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.: Pay Range: $116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility. Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
09/04/2025
Full time
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility. Preference of candidate location in the NY Tri-State area Position Purpose: The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment. Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email) Oversee a team of five digital, social, and database marketing professionals Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals Oversee creation and maintenance of web sites, including content, accessibility, design and performance Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow Develop and oversee enterprise video strategy Develop and oversee the strategy, content, and implementation of email and text campaigns Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry Education/Experience: 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise. Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.: Pay Range: $116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility. Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility. Preference of candidate location in the NY Tri-State area Position Purpose: The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment. Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email) Oversee a team of five digital, social, and database marketing professionals Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals Oversee creation and maintenance of web sites, including content, accessibility, design and performance Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow Develop and oversee enterprise video strategy Develop and oversee the strategy, content, and implementation of email and text campaigns Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry Education/Experience: 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise. Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.: Pay Range: $116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility. Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
09/04/2025
Full time
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility. Preference of candidate location in the NY Tri-State area Position Purpose: The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment. Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email) Oversee a team of five digital, social, and database marketing professionals Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals Oversee creation and maintenance of web sites, including content, accessibility, design and performance Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow Develop and oversee enterprise video strategy Develop and oversee the strategy, content, and implementation of email and text campaigns Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry Education/Experience: 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise. Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.: Pay Range: $116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility. Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility. Preference of candidate location in the NY Tri-State area Position Purpose: The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment. Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email) Oversee a team of five digital, social, and database marketing professionals Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals Oversee creation and maintenance of web sites, including content, accessibility, design and performance Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow Develop and oversee enterprise video strategy Develop and oversee the strategy, content, and implementation of email and text campaigns Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry Education/Experience: 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise. Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.: Pay Range: $116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility. Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
09/04/2025
Full time
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility. Preference of candidate location in the NY Tri-State area Position Purpose: The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment. Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email) Oversee a team of five digital, social, and database marketing professionals Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals Oversee creation and maintenance of web sites, including content, accessibility, design and performance Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow Develop and oversee enterprise video strategy Develop and oversee the strategy, content, and implementation of email and text campaigns Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry Education/Experience: 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise. Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.: Pay Range: $116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility. Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility. Preference of candidate location in the NY Tri-State area Position Purpose: The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment. Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email) Oversee a team of five digital, social, and database marketing professionals Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals Oversee creation and maintenance of web sites, including content, accessibility, design and performance Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow Develop and oversee enterprise video strategy Develop and oversee the strategy, content, and implementation of email and text campaigns Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry Education/Experience: 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise. Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.: Pay Range: $116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility. Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
09/04/2025
Full time
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility. Preference of candidate location in the NY Tri-State area Position Purpose: The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints. This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment. Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email) Oversee a team of five digital, social, and database marketing professionals Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals Oversee creation and maintenance of web sites, including content, accessibility, design and performance Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow Develop and oversee enterprise video strategy Develop and oversee the strategy, content, and implementation of email and text campaigns Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry Education/Experience: 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise. Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.: Pay Range: $116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility. Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
Description Summary: The Digital Content Specialist is responsible for enhancing the communications and representation of the Congregation of the Sisters of Charity of the Incarnate Word, Houston, Texas, (CCVI) both internally and externally through the development, coordination and implementation of up-to-date communication strategies, including creating and executing marketing campaigns, managing online content and social media platforms, and analyzing performance data to improve the Congregation's visibility and engagement. The position will enhance internal communications of the Congregation throughout its international Sister Communities and ministries. In addition, the Digital Content Specialist will strengthen external communications through modern communications instruments to promote a positive image of Women Religious to a wide variety of audiences, especially in the countries where the Sisters and their co-ministers serve. The Digital Content Specialist, in service to the overall mission of the Congregation of the Sisters of Charity of the Incarnate Word, Houston, Texas (CCVI), is guided by the Core Values both within the Communications department and in collaborating with other departments at Villa de Matel. We are looking for a bilingual professional in both Spanish and English. Please note that this role may occasionally require evening and weekend availability. Responsibilities: Content Creation and Management: Collaborates with Director and other Communication Team members to develop and manage engaging content for various digital platforms, including websites, social media, email marketing, and other communications means in keeping with Catholic Doctrine and the voice and tone of the Congregation. Ensures brand consistency across all channels Develops compelling visual narratives through photography and video to engage both internal and external audiences Covers and documents through written reports, articles and photos the activities and milestones of the Congregation, its ministries and Sisters Develops content calendars and campaign timelines Digital Marketing Strategy: Develops and implements digital marketing strategies aligned with CCVI Ministry goals. Conducts research to identify trends and opportunities to share the CCVI charism and social priorities. Maintains currency with evolving platforms and best practices Social Media & Website Management: Manages social media accounts, creates engaging content, and interacts with followers. Monitors social media trends and adapts strategies accordingly. Coordinate the design, development, and implementation of the CCVI website, keeping them current and appropriately attractive. Related to the Work Environment: 1. Collaborate with Sisters and other Associates to ensure that the expectations of the Leadership and Ministry Teams are met. 2. Communicate in a manner that is inclusive and respectful of each Sister and Associate. 3. Support the Sisters and Villa de Matel Campus Associates by participating as a team player. 4. Treat Sisters and Villa de Matel Campus Associates with respect in the fulfillment of duties. 5. Responsible for the procuring of necessary written permissions with backup documentation on file on photos, videos etc. which may be used in the Congregation's publications, website and other media communications. 6. Knowledgeable of and compliant with the organizations policies and procedures. Related to Associate Development: 7. Attend and participate in departmental meetings. 8. Attend and participate in assigned education events. 9. Provide feedback through Associate Satisfaction surveys and other focus groups/surveys to improve and maintain a great place to work. Education/Skills: Bachelor's degree in journalism/communications or related field preferred, Associate's degree required. Bilingual (reading, writing, speaking) Spanish/English strongly preferred. Platform expertise (Instagram, Facebook, LinkedIn, WhatsApp, TikTok, YouTube, etc.) Strong copywriting (crafting engaging captions, calls-to-action, and brand-aligned messaging) Visual storytelling (basic graphic design or photo/video editing using Canva, Adobe Creative Suite, etc.) Content Creation (captions, visuals, reels, short-form video) Community Management (engaging with followers, responding to comments/messages) Scheduling & Publishing (using tools like Hootsuite, Buffer, Later, Sprout Social) Ability to work effectively and amicably with multiple constituencies Ability to manage multiple tasks and meet deadlines Understanding or willingness to develop an understanding of the mission, vision and culture of the Congregation of the Sisters of Charity of the Incarnate Word, Houston, TX. Special skills in attention to details Ability to protect the confidentiality of all information Experience: A minimum of 3 years of job-related experience is required. Proficiency in writing, e.g., articles, letters and editing written materials Demonstrated expertise in photographic design, delivery and management Experience videotaping, including camera work and editing Knowledgeable and effective in utilizing several current social media Availability: Occasional evenings and weekends Limited international travel Work Type: Full Time Villa de Matel: Please note that this position is with the Congregation of the Sisters of Charity of the Incarnate Word at Villa de Matel Center located in Houston, Texas. The Villa de Matel Center is the home for the Sisters of Charity of the Incarnate Word. It is also used as a central gathering place for the Sisters and their ministries, a retirement center for the Sisters and a retreat center for the public. You can learn more about the Sisters and all of their ministries at their website, .
09/03/2025
Full time
Description Summary: The Digital Content Specialist is responsible for enhancing the communications and representation of the Congregation of the Sisters of Charity of the Incarnate Word, Houston, Texas, (CCVI) both internally and externally through the development, coordination and implementation of up-to-date communication strategies, including creating and executing marketing campaigns, managing online content and social media platforms, and analyzing performance data to improve the Congregation's visibility and engagement. The position will enhance internal communications of the Congregation throughout its international Sister Communities and ministries. In addition, the Digital Content Specialist will strengthen external communications through modern communications instruments to promote a positive image of Women Religious to a wide variety of audiences, especially in the countries where the Sisters and their co-ministers serve. The Digital Content Specialist, in service to the overall mission of the Congregation of the Sisters of Charity of the Incarnate Word, Houston, Texas (CCVI), is guided by the Core Values both within the Communications department and in collaborating with other departments at Villa de Matel. We are looking for a bilingual professional in both Spanish and English. Please note that this role may occasionally require evening and weekend availability. Responsibilities: Content Creation and Management: Collaborates with Director and other Communication Team members to develop and manage engaging content for various digital platforms, including websites, social media, email marketing, and other communications means in keeping with Catholic Doctrine and the voice and tone of the Congregation. Ensures brand consistency across all channels Develops compelling visual narratives through photography and video to engage both internal and external audiences Covers and documents through written reports, articles and photos the activities and milestones of the Congregation, its ministries and Sisters Develops content calendars and campaign timelines Digital Marketing Strategy: Develops and implements digital marketing strategies aligned with CCVI Ministry goals. Conducts research to identify trends and opportunities to share the CCVI charism and social priorities. Maintains currency with evolving platforms and best practices Social Media & Website Management: Manages social media accounts, creates engaging content, and interacts with followers. Monitors social media trends and adapts strategies accordingly. Coordinate the design, development, and implementation of the CCVI website, keeping them current and appropriately attractive. Related to the Work Environment: 1. Collaborate with Sisters and other Associates to ensure that the expectations of the Leadership and Ministry Teams are met. 2. Communicate in a manner that is inclusive and respectful of each Sister and Associate. 3. Support the Sisters and Villa de Matel Campus Associates by participating as a team player. 4. Treat Sisters and Villa de Matel Campus Associates with respect in the fulfillment of duties. 5. Responsible for the procuring of necessary written permissions with backup documentation on file on photos, videos etc. which may be used in the Congregation's publications, website and other media communications. 6. Knowledgeable of and compliant with the organizations policies and procedures. Related to Associate Development: 7. Attend and participate in departmental meetings. 8. Attend and participate in assigned education events. 9. Provide feedback through Associate Satisfaction surveys and other focus groups/surveys to improve and maintain a great place to work. Education/Skills: Bachelor's degree in journalism/communications or related field preferred, Associate's degree required. Bilingual (reading, writing, speaking) Spanish/English strongly preferred. Platform expertise (Instagram, Facebook, LinkedIn, WhatsApp, TikTok, YouTube, etc.) Strong copywriting (crafting engaging captions, calls-to-action, and brand-aligned messaging) Visual storytelling (basic graphic design or photo/video editing using Canva, Adobe Creative Suite, etc.) Content Creation (captions, visuals, reels, short-form video) Community Management (engaging with followers, responding to comments/messages) Scheduling & Publishing (using tools like Hootsuite, Buffer, Later, Sprout Social) Ability to work effectively and amicably with multiple constituencies Ability to manage multiple tasks and meet deadlines Understanding or willingness to develop an understanding of the mission, vision and culture of the Congregation of the Sisters of Charity of the Incarnate Word, Houston, TX. Special skills in attention to details Ability to protect the confidentiality of all information Experience: A minimum of 3 years of job-related experience is required. Proficiency in writing, e.g., articles, letters and editing written materials Demonstrated expertise in photographic design, delivery and management Experience videotaping, including camera work and editing Knowledgeable and effective in utilizing several current social media Availability: Occasional evenings and weekends Limited international travel Work Type: Full Time Villa de Matel: Please note that this position is with the Congregation of the Sisters of Charity of the Incarnate Word at Villa de Matel Center located in Houston, Texas. The Villa de Matel Center is the home for the Sisters of Charity of the Incarnate Word. It is also used as a central gathering place for the Sisters and their ministries, a retirement center for the Sisters and a retreat center for the public. You can learn more about the Sisters and all of their ministries at their website, .
Screen reader users may encounter difficulty with this site. For assistance with applying, please contact . If you have questions while submitting an application, please review these frequently asked questions .Current Employees and Students:If you are currently employed or enrolled as a student at The Ohio State University, please log in to Workday to use the internal application process. Welcome to The Ohio State University's career site. We invite you to apply to positions of interest. In order to ensure your application is complete, you must complete the following: Ensure you have all necessary documents available when starting the application process. You can review the additional job description section on postings for documents that may be required. Prior to submitting your application, please review and update (if necessary) the information in your candidate profile as it will transfer to your application. Job Title:Director, Licensing & Business DevelopmentDepartment:ERIK Technology Commercialization The Director, Licensing & Business Development oversees the licensing and business development functions within the Enterprise for Research, Innovation and Knowledge (ERIK) Health Sciences Innovation (HSI) team. The director is responsible for licensing and technology marketing in related schools, colleges, centers, and institutes, including the College of Medicine, College of Pharmacy, College of Optometry, College of Veterinary Medicine, College of Dentistry, College of Nursing, College of Public Health, and the Wexner Medical Center for The Ohio State University. At the direction of the Associate Vice President for Health Sciences Innovation, this role establishes best practices and ensures the effective performance of the licensing team responsible for managing the Health Sciences Intellectual Property (IP) portfolio across all aspects of licensing including invention assessment, collaborating with the Director of Intellectual Property and Award Management in IP protection, market analysis and development of commercialization strategy, negotiating and structuring licenses, option and other related agreements, and collaborating with the Director of Intellectual Property and Award Management in post-license surveillance. Partners with leaders across the university to identify opportunities for improvement to processes and/or procedures, ensuring any changes are put into practice within HSI. Responsible for ensuring the effective performance of the team across all aspects of licensing and business development, including invention assessment, market analysis and commercialization strategy, new venture creation, negotiating and structuring licenses, option and other related agreements. Partners with the Director of Intellectual Property and Award Management with the intellectual property protection strategies, post-license surveillance, and enforcement and monetization of licenses. The director will foster a positive culture of service excellence by the staff to all key stakeholders, both internal and external to the university. Defines clear objectives, strategies and tactics in leading a highly qualified licensing and business development teams, which align with the mission of HSI, ERIK and the university. Leads a highly qualified team managing the university's health sciences related technology portfolio. The licensing and business development teams will manage the health sciences related pipeline of technologies from invention disclosure to license expiration and manage all aspects of reporting. Effectively markets new technologies and leads the core unit in driving productivity for the HSI team. Actively engages with college leaders and their faculty to drive engagement, invention, and relationship management across the university. Collaborates with the startup team to oversee the creation and licensing of health sciences technology to startup companies. As part of the HSI leadership team, actively works with the AVP on short- and long-range strategic vision as well as executing the strategies and tactics to reach core licensing objectives. Oversees talent acquisition within the team and develops a strategic staffing model to yield high productivity within the licensing and business development functions. Responsible for developing, coaching and mentoring team managers, improving the effectiveness and efficiency of core processes, and ensure outstanding customer experience through all aspects of stakeholder engagement. Participates in difficult conversations that lead to positive outcomes. Works closely with the AVP and other senior leaders to establish OSU as a top-tier, nationally recognized innovative university. Qualifications Required : Masters, MBA, JD, or Ph.D. in STEM related field. Minimum 10 years of relevant working experience. At least eight (8) years of experience in licensing commercialization with an emphasis on business development and deal negotiation in both university and industry environments. Excellent interpersonal skills, management skills and written and oral communication skills. Adept in negotiation, university policies, patent and recent changes in patent law, exceptional knowledge and network in industry licensing. Proven track record of closing successful deals demonstrable through deal sheet. Has positive attitude and models inspirational leadership to build strong, resilient, and innovative teams. Process and metrics oriented and committed to continuous improvement. Self-motivated, and an effective verbal and written communicator. Qualifications Desired: PhD or other advanced degree. Minimum of 15 or more years of relevant work experience. Experience in diagnostics, therapeutics, medical devices, life sciences, and/or digital health is desired. The ideal candidate will be a visionary and inspiring leader who is committed to fostering a high performing working environment. A resume is required to be submitted for this position. A cover letter is strongly desired. Additional Information: Join the Enterprise for Research, Innovation and Knowledge (ERIK) at The Ohio State University and become a part of a dynamic, forward-thinking team dedicated to pushing the boundaries of discovery and innovation. ERIK positions Ohio State to expand curiosity-driven research and creative expression, further develop our research community of faculty, staff, and students, and grow the innovation ecosystem to address big challenges and improve communities locally and globally. We are seeking passionate individuals who are committed to making a meaningful impact through collaboration, innovation, and excellence. To learn more about our mission and work, please visit . Position Mapping: Function: Research Administration Sub-function: Technology Commercialization Career Band and Level: M4 Location:Mount Hall (0311)Position Type:RegularScheduled Hours:40Shift:First Shift Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process. Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions . The university is an equal opportunity employer, including veterans and disability. As required by Ohio Revised Code section 3345.0216, Ohio State will: educate students by means of free, open and rigorous intellectual inquiry to seek the truth; equip students with the opportunity to develop intellectual skills to reach their own, informed conclusions; not require, favor, disfavor or prohibit speech or lawful assembly; create a community dedicated to an ethic of civil and free inquiry, which respects the autonomy of each member, supports individual capacities for growth and tolerates differences in opinion; treat all faculty, staff and students as individuals, hold them to equal standards and provide equality of opportunity with regard to race, ethnicity, religion, sex, sexual orientation, gender identity or gender expression.
09/03/2025
Full time
Screen reader users may encounter difficulty with this site. For assistance with applying, please contact . If you have questions while submitting an application, please review these frequently asked questions .Current Employees and Students:If you are currently employed or enrolled as a student at The Ohio State University, please log in to Workday to use the internal application process. Welcome to The Ohio State University's career site. We invite you to apply to positions of interest. In order to ensure your application is complete, you must complete the following: Ensure you have all necessary documents available when starting the application process. You can review the additional job description section on postings for documents that may be required. Prior to submitting your application, please review and update (if necessary) the information in your candidate profile as it will transfer to your application. Job Title:Director, Licensing & Business DevelopmentDepartment:ERIK Technology Commercialization The Director, Licensing & Business Development oversees the licensing and business development functions within the Enterprise for Research, Innovation and Knowledge (ERIK) Health Sciences Innovation (HSI) team. The director is responsible for licensing and technology marketing in related schools, colleges, centers, and institutes, including the College of Medicine, College of Pharmacy, College of Optometry, College of Veterinary Medicine, College of Dentistry, College of Nursing, College of Public Health, and the Wexner Medical Center for The Ohio State University. At the direction of the Associate Vice President for Health Sciences Innovation, this role establishes best practices and ensures the effective performance of the licensing team responsible for managing the Health Sciences Intellectual Property (IP) portfolio across all aspects of licensing including invention assessment, collaborating with the Director of Intellectual Property and Award Management in IP protection, market analysis and development of commercialization strategy, negotiating and structuring licenses, option and other related agreements, and collaborating with the Director of Intellectual Property and Award Management in post-license surveillance. Partners with leaders across the university to identify opportunities for improvement to processes and/or procedures, ensuring any changes are put into practice within HSI. Responsible for ensuring the effective performance of the team across all aspects of licensing and business development, including invention assessment, market analysis and commercialization strategy, new venture creation, negotiating and structuring licenses, option and other related agreements. Partners with the Director of Intellectual Property and Award Management with the intellectual property protection strategies, post-license surveillance, and enforcement and monetization of licenses. The director will foster a positive culture of service excellence by the staff to all key stakeholders, both internal and external to the university. Defines clear objectives, strategies and tactics in leading a highly qualified licensing and business development teams, which align with the mission of HSI, ERIK and the university. Leads a highly qualified team managing the university's health sciences related technology portfolio. The licensing and business development teams will manage the health sciences related pipeline of technologies from invention disclosure to license expiration and manage all aspects of reporting. Effectively markets new technologies and leads the core unit in driving productivity for the HSI team. Actively engages with college leaders and their faculty to drive engagement, invention, and relationship management across the university. Collaborates with the startup team to oversee the creation and licensing of health sciences technology to startup companies. As part of the HSI leadership team, actively works with the AVP on short- and long-range strategic vision as well as executing the strategies and tactics to reach core licensing objectives. Oversees talent acquisition within the team and develops a strategic staffing model to yield high productivity within the licensing and business development functions. Responsible for developing, coaching and mentoring team managers, improving the effectiveness and efficiency of core processes, and ensure outstanding customer experience through all aspects of stakeholder engagement. Participates in difficult conversations that lead to positive outcomes. Works closely with the AVP and other senior leaders to establish OSU as a top-tier, nationally recognized innovative university. Qualifications Required : Masters, MBA, JD, or Ph.D. in STEM related field. Minimum 10 years of relevant working experience. At least eight (8) years of experience in licensing commercialization with an emphasis on business development and deal negotiation in both university and industry environments. Excellent interpersonal skills, management skills and written and oral communication skills. Adept in negotiation, university policies, patent and recent changes in patent law, exceptional knowledge and network in industry licensing. Proven track record of closing successful deals demonstrable through deal sheet. Has positive attitude and models inspirational leadership to build strong, resilient, and innovative teams. Process and metrics oriented and committed to continuous improvement. Self-motivated, and an effective verbal and written communicator. Qualifications Desired: PhD or other advanced degree. Minimum of 15 or more years of relevant work experience. Experience in diagnostics, therapeutics, medical devices, life sciences, and/or digital health is desired. The ideal candidate will be a visionary and inspiring leader who is committed to fostering a high performing working environment. A resume is required to be submitted for this position. A cover letter is strongly desired. Additional Information: Join the Enterprise for Research, Innovation and Knowledge (ERIK) at The Ohio State University and become a part of a dynamic, forward-thinking team dedicated to pushing the boundaries of discovery and innovation. ERIK positions Ohio State to expand curiosity-driven research and creative expression, further develop our research community of faculty, staff, and students, and grow the innovation ecosystem to address big challenges and improve communities locally and globally. We are seeking passionate individuals who are committed to making a meaningful impact through collaboration, innovation, and excellence. To learn more about our mission and work, please visit . Position Mapping: Function: Research Administration Sub-function: Technology Commercialization Career Band and Level: M4 Location:Mount Hall (0311)Position Type:RegularScheduled Hours:40Shift:First Shift Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process. Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions . The university is an equal opportunity employer, including veterans and disability. As required by Ohio Revised Code section 3345.0216, Ohio State will: educate students by means of free, open and rigorous intellectual inquiry to seek the truth; equip students with the opportunity to develop intellectual skills to reach their own, informed conclusions; not require, favor, disfavor or prohibit speech or lawful assembly; create a community dedicated to an ethic of civil and free inquiry, which respects the autonomy of each member, supports individual capacities for growth and tolerates differences in opinion; treat all faculty, staff and students as individuals, hold them to equal standards and provide equality of opportunity with regard to race, ethnicity, religion, sex, sexual orientation, gender identity or gender expression.
NOW HIRING IN CAMP HILL, PA! Property Management, Inc. (PMI) has a rare opportunity for a motivated individual looking to join a growing company as an employee owner. PMI manages over $4 billion of real estate assets and has over 30,000 customers and 360 clients. We are currently searching for one full-time Director of Marketing, Leasing and Revenue to join our team. This position will lead marketing, leasing and revenue efforts for the Residential Division by identifying and resolving issues impacting leasing, marketing and NOI performance. A valid PA Real Estate License is preferred but not required. We will pay for you to get one! When you join PMI, you are joining a stable and growing employee-owned management company at the forefront of the real estate industry and that has been in business for over 55 years. APPLY Online: By clicking here . In Person: 350 Poplar Church Road, Camp Hill, PA 17011. Rate: Based on experience. Hours: Monday through Friday, 8:00 am - 5:00 pm. Benefits : We are an EMPLOYEE-OWNED COMPANY! Earn company stock at no cost to you. 401(k) with employer match. Medical/Dental/Vision insurances. Short-Term and Long-Term Disability options (some company paid!). Generous PTO. Paid Holidays. Employee bonus referral program. Advancement opportunities. Role and Responsibilities: Reviews and analyzes financial reports, lead generation data, traffic to closing ratios, as well as other operational reports to identify and resolve issues impacting leasing, marketing and NOI performance. Work directly with portfolio leadership to develop and follow through on action plans to prevent or overcome vacancy shortfalls for Conventional, Student and Affordable assets. Create and develop lease-up strategies for new construction to include goal setting, delegation, team leadership, follow-though and communication plans. Perform on-going market analysis and lead research efforts, both portfolio and locally, to understand trends, market conditions, competitor landscape, and other external factors which impact internal strategic direction. Develop revenue generating strategies to enhance NOI by researching market trends locally and nationally. Analyzing ancillary income opportunities, creating relationships with vendors and finding creative revenue opportunities. Implement initiatives relating to all leasing and marketing efforts to include analytical review of all digital and traditional marketing across multiple platforms while developing state of the art marketing and leasing platforms or enhancements. Assist property operations in developing targeted marketing strategies; oversee implementation and monitor campaigns for individual communities. Oversee leasing objectives and provide leadership with ongoing feedback on organizational needs. Collaborate with training department to develop community team members on marketing techniques, soft skills enhancements, and closing strategies. Collaborate with training department to support full automation of on-line application, on-line leasing, centralized leasing etc. Provide various levels of support to employees for new operational and technology initiatives. As directed, may occasionally provide support by working at rental offices when there are certain position vacancies. Ability to drive to various portfolio locations in widespread areas, with overnight travels as required by business need. Weekly commute travel 75%, overnight travel 25-30% This is not a remote position. We offer the ability to work from home one day per week, but there will be requirements to visit scattered sites daily and report to our corporate offices in Camp Hill, PA at least once per week. This is a safety sensitive position which requires strict adherence to our Safety policies and procedures and our Drug, Alcohol and Controlled Substances policy. Performs other related duties as assigned. 10+ years' leasing, marketing, leasing and revenue management in the property management industry. Bachelor's degree in marketing, communications, or related field preferred or relevant leasing/marketing/revenue analysis work experience. Large scale lease up experience required. Proven success developing revenue, leasing, and marketing plans and strategies on a wholistic portfolio level. Some experience in Affordable Housing preferred, but not required. Some experience in Student Housing preferred, but not required. Ability to set tangible goals that align with company strategy and create, execute, evaluate, and course correct action plans. Excellent verbal and written communication skills with the ability engage and motivate teams to meet or exceed occupancy and revenue targets. Proven ability to develop, inspire, and lead high-impact teams, including the ability to influence without hierarchical authority. Computer proficiency, including excel reporting, database development, power point presentations and property management software (Yardi preferred). Valid PA Driver's License. PI5bdef1d351e1-5400
09/03/2025
Full time
NOW HIRING IN CAMP HILL, PA! Property Management, Inc. (PMI) has a rare opportunity for a motivated individual looking to join a growing company as an employee owner. PMI manages over $4 billion of real estate assets and has over 30,000 customers and 360 clients. We are currently searching for one full-time Director of Marketing, Leasing and Revenue to join our team. This position will lead marketing, leasing and revenue efforts for the Residential Division by identifying and resolving issues impacting leasing, marketing and NOI performance. A valid PA Real Estate License is preferred but not required. We will pay for you to get one! When you join PMI, you are joining a stable and growing employee-owned management company at the forefront of the real estate industry and that has been in business for over 55 years. APPLY Online: By clicking here . In Person: 350 Poplar Church Road, Camp Hill, PA 17011. Rate: Based on experience. Hours: Monday through Friday, 8:00 am - 5:00 pm. Benefits : We are an EMPLOYEE-OWNED COMPANY! Earn company stock at no cost to you. 401(k) with employer match. Medical/Dental/Vision insurances. Short-Term and Long-Term Disability options (some company paid!). Generous PTO. Paid Holidays. Employee bonus referral program. Advancement opportunities. Role and Responsibilities: Reviews and analyzes financial reports, lead generation data, traffic to closing ratios, as well as other operational reports to identify and resolve issues impacting leasing, marketing and NOI performance. Work directly with portfolio leadership to develop and follow through on action plans to prevent or overcome vacancy shortfalls for Conventional, Student and Affordable assets. Create and develop lease-up strategies for new construction to include goal setting, delegation, team leadership, follow-though and communication plans. Perform on-going market analysis and lead research efforts, both portfolio and locally, to understand trends, market conditions, competitor landscape, and other external factors which impact internal strategic direction. Develop revenue generating strategies to enhance NOI by researching market trends locally and nationally. Analyzing ancillary income opportunities, creating relationships with vendors and finding creative revenue opportunities. Implement initiatives relating to all leasing and marketing efforts to include analytical review of all digital and traditional marketing across multiple platforms while developing state of the art marketing and leasing platforms or enhancements. Assist property operations in developing targeted marketing strategies; oversee implementation and monitor campaigns for individual communities. Oversee leasing objectives and provide leadership with ongoing feedback on organizational needs. Collaborate with training department to develop community team members on marketing techniques, soft skills enhancements, and closing strategies. Collaborate with training department to support full automation of on-line application, on-line leasing, centralized leasing etc. Provide various levels of support to employees for new operational and technology initiatives. As directed, may occasionally provide support by working at rental offices when there are certain position vacancies. Ability to drive to various portfolio locations in widespread areas, with overnight travels as required by business need. Weekly commute travel 75%, overnight travel 25-30% This is not a remote position. We offer the ability to work from home one day per week, but there will be requirements to visit scattered sites daily and report to our corporate offices in Camp Hill, PA at least once per week. This is a safety sensitive position which requires strict adherence to our Safety policies and procedures and our Drug, Alcohol and Controlled Substances policy. Performs other related duties as assigned. 10+ years' leasing, marketing, leasing and revenue management in the property management industry. Bachelor's degree in marketing, communications, or related field preferred or relevant leasing/marketing/revenue analysis work experience. Large scale lease up experience required. Proven success developing revenue, leasing, and marketing plans and strategies on a wholistic portfolio level. Some experience in Affordable Housing preferred, but not required. Some experience in Student Housing preferred, but not required. Ability to set tangible goals that align with company strategy and create, execute, evaluate, and course correct action plans. Excellent verbal and written communication skills with the ability engage and motivate teams to meet or exceed occupancy and revenue targets. Proven ability to develop, inspire, and lead high-impact teams, including the ability to influence without hierarchical authority. Computer proficiency, including excel reporting, database development, power point presentations and property management software (Yardi preferred). Valid PA Driver's License. PI5bdef1d351e1-5400
University of Massachusetts Amherst
Amherst, Massachusetts
Job no: 528037 Work type: Staff Full Time Location: UMass Amherst Department: News and Media Relations Union: PSU Categories: Public Relations, Marketing, Communications, PSU A About UMass Amherst The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and creativity, and share and use its knowledge for the common good. Founded in 1863, UMass Amherst sits on nearly 1,450-acres in scenic Western Massachusetts and boasts state-of-the-art facilities for teaching, research, scholarship, and creative activity. The institution advances a diverse, equitable, and inclusive community where everyone feels connected and valued-and thrives, and offers a full range of undergraduate, graduate and professional degrees across 10 schools and colleges, and 100 undergraduate majors. We believe every member of our university community can contribute to our ongoing success by striving for the highest level of excellence as we seek breakthrough solutions to mounting environmental, social, economic, and technological challenges in our world. About University Relations University Relations tells the impressive story of UMass Amherst: their faculty and their global research, their students who are preparing to lead, the hundreds of thousands of alumni who make the world a better place every day. The broad portfolio of University Relations includes marketing and communications, media relations, government relations, community relations, event planning, economic development, and regional partnerships, and New England Public Media (NEPM)-the region's premier public radio station. University Relations harnesses the resources and expertise of these distinct entities in a coordinated and strategic way to ensure that the powerful message of the University of Massachusetts Amherst reaches all its varied audiences, both internal and external. Job Summary The Social Media Writer/Strategist plays a lead role and exercises sound judgement in crafting content for the institution's organic social media content that ladders up to the goals and content strategy for the institution. As social media writer, this position exercises sound editorial judgement in crafting thoughtful, well-researched content that elevates the reputation of UMass Amherst. Reporting to the Executive Director of Digital Communications, this role plays an essential part in amplifying the university's triumphs, ventures and pivotal role in shaping lives on a national and international scale. It also provides perspective on student and faculty life at the University and supports and kindles student, faculty and alumni engagement. The position requires excellent research and writing skills and the ability to work effectively with a wide range of audiences, including students, faculty, staff, administrators, public officials, alumni and donors. The Social Media Writer/Strategist must be able to work independently and as a team member, exercising sound judgment under deadline conditions. The job requires being available outside of normal business hours as needed, and participating in an on-call rotation on nights, weekends and holidays to monitor and post timely social media and web content. Essential Functions Writes and shapes social media content that reflects and reinforces the brand's voice. Crafts compelling, fresh, scroll-stopping, platform specific content that elevates the university's reputation while ensuring every post aligns with our mission, values, and voice. Write, edit, and publish accurate, well researched, timely, platform-specific, and engaging content for the institution's social media platforms that optimize language, tone and message for our target audiences. Select appealing and appropriate images and videos to complement text. Collaborate closely with designers, video editors, writers, to develop cohesive and impactful content ensuring that messaging and visuals work seamlessly together in a fresh, creative way. Analyze trends through social media listening, monitoring and engagement. Track and report on social media insights. Ensure the delivery of accurate, timely information while understanding that some projects may contain confidential and sensitive information. Assist with community management. Implement social media standards, guidelines and policies on behalf of the university and individual departments. Stay abreast of trends in online communications and social media. Write on behalf of leadership with clarity and confidence, adapting to establishing voices, while navigating high levels of visibility, scrutiny and feedback. Other Functions Demonstrates a multicultural awareness and contributes to cultivating an inclusive, diverse and respectful university community. Help copy edit content for news editors. Perform other duties as assigned. Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure) Bachelor's degree in Journalism, Public Relations, Communications, Marketing or a related field. 3-5 years of experience in communications, journalism, public relations or a related field, including a background in social media content creation on variety of channels. Strong working knowledge of social media channels. Ability to handle issues of a confidential nature. Proven ability to write clear, engaging, and platform-specific content for social media, with a strong grasp of voice, tone, and storytelling across diverse audiences. Experience working with content management systems. Excellent oral and written communication skills, including the ability to accurately translate technical or scholarly information into common language; pay close attention to detail. Good judgment, discretion and the ability to think quickly and work under pressure. Strong time-management abilities. Ability to multi-task and work collaboratively with a multi-disciplinary team. Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure) Experience with AP Style. Basic photography, video editing, graphic design skills. Physical Demands/Working Conditions Typical office environment. Work Schedule Monday - Friday; 37.5 hours/week. Will require being available outside of normal business hours as needed, and participating in an on-call rotation on nights, weekends and holidays to post timely social media and web content. This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee's work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement. Salary Information Level 27 Exempt Hiring Ranges Special Instructions to Applicants Please include a cover letter, resume and portfolio including three writing samples with your application. Candidates advancing in the search process may be asked to complete a brief writing assessment. This will help us evaluate core writing competencies relevant to the role. References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references. The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws. Advertised: Jul Eastern Daylight Time Applications close: Oct Eastern Daylight Time Whatsapp Facebook LinkedIn Email App if (typeof SocialShareKit != 'undefined') SocialShareKit.init( forceInit: true, reinitialize: true, selector: '.social-share-kit .ssk' );
09/03/2025
Full time
Job no: 528037 Work type: Staff Full Time Location: UMass Amherst Department: News and Media Relations Union: PSU Categories: Public Relations, Marketing, Communications, PSU A About UMass Amherst The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and creativity, and share and use its knowledge for the common good. Founded in 1863, UMass Amherst sits on nearly 1,450-acres in scenic Western Massachusetts and boasts state-of-the-art facilities for teaching, research, scholarship, and creative activity. The institution advances a diverse, equitable, and inclusive community where everyone feels connected and valued-and thrives, and offers a full range of undergraduate, graduate and professional degrees across 10 schools and colleges, and 100 undergraduate majors. We believe every member of our university community can contribute to our ongoing success by striving for the highest level of excellence as we seek breakthrough solutions to mounting environmental, social, economic, and technological challenges in our world. About University Relations University Relations tells the impressive story of UMass Amherst: their faculty and their global research, their students who are preparing to lead, the hundreds of thousands of alumni who make the world a better place every day. The broad portfolio of University Relations includes marketing and communications, media relations, government relations, community relations, event planning, economic development, and regional partnerships, and New England Public Media (NEPM)-the region's premier public radio station. University Relations harnesses the resources and expertise of these distinct entities in a coordinated and strategic way to ensure that the powerful message of the University of Massachusetts Amherst reaches all its varied audiences, both internal and external. Job Summary The Social Media Writer/Strategist plays a lead role and exercises sound judgement in crafting content for the institution's organic social media content that ladders up to the goals and content strategy for the institution. As social media writer, this position exercises sound editorial judgement in crafting thoughtful, well-researched content that elevates the reputation of UMass Amherst. Reporting to the Executive Director of Digital Communications, this role plays an essential part in amplifying the university's triumphs, ventures and pivotal role in shaping lives on a national and international scale. It also provides perspective on student and faculty life at the University and supports and kindles student, faculty and alumni engagement. The position requires excellent research and writing skills and the ability to work effectively with a wide range of audiences, including students, faculty, staff, administrators, public officials, alumni and donors. The Social Media Writer/Strategist must be able to work independently and as a team member, exercising sound judgment under deadline conditions. The job requires being available outside of normal business hours as needed, and participating in an on-call rotation on nights, weekends and holidays to monitor and post timely social media and web content. Essential Functions Writes and shapes social media content that reflects and reinforces the brand's voice. Crafts compelling, fresh, scroll-stopping, platform specific content that elevates the university's reputation while ensuring every post aligns with our mission, values, and voice. Write, edit, and publish accurate, well researched, timely, platform-specific, and engaging content for the institution's social media platforms that optimize language, tone and message for our target audiences. Select appealing and appropriate images and videos to complement text. Collaborate closely with designers, video editors, writers, to develop cohesive and impactful content ensuring that messaging and visuals work seamlessly together in a fresh, creative way. Analyze trends through social media listening, monitoring and engagement. Track and report on social media insights. Ensure the delivery of accurate, timely information while understanding that some projects may contain confidential and sensitive information. Assist with community management. Implement social media standards, guidelines and policies on behalf of the university and individual departments. Stay abreast of trends in online communications and social media. Write on behalf of leadership with clarity and confidence, adapting to establishing voices, while navigating high levels of visibility, scrutiny and feedback. Other Functions Demonstrates a multicultural awareness and contributes to cultivating an inclusive, diverse and respectful university community. Help copy edit content for news editors. Perform other duties as assigned. Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure) Bachelor's degree in Journalism, Public Relations, Communications, Marketing or a related field. 3-5 years of experience in communications, journalism, public relations or a related field, including a background in social media content creation on variety of channels. Strong working knowledge of social media channels. Ability to handle issues of a confidential nature. Proven ability to write clear, engaging, and platform-specific content for social media, with a strong grasp of voice, tone, and storytelling across diverse audiences. Experience working with content management systems. Excellent oral and written communication skills, including the ability to accurately translate technical or scholarly information into common language; pay close attention to detail. Good judgment, discretion and the ability to think quickly and work under pressure. Strong time-management abilities. Ability to multi-task and work collaboratively with a multi-disciplinary team. Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure) Experience with AP Style. Basic photography, video editing, graphic design skills. Physical Demands/Working Conditions Typical office environment. Work Schedule Monday - Friday; 37.5 hours/week. Will require being available outside of normal business hours as needed, and participating in an on-call rotation on nights, weekends and holidays to post timely social media and web content. This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee's work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement. Salary Information Level 27 Exempt Hiring Ranges Special Instructions to Applicants Please include a cover letter, resume and portfolio including three writing samples with your application. Candidates advancing in the search process may be asked to complete a brief writing assessment. This will help us evaluate core writing competencies relevant to the role. References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references. The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws. Advertised: Jul Eastern Daylight Time Applications close: Oct Eastern Daylight Time Whatsapp Facebook LinkedIn Email App if (typeof SocialShareKit != 'undefined') SocialShareKit.init( forceInit: true, reinitialize: true, selector: '.social-share-kit .ssk' );
Oklahoma State University-Oklahoma City
Oklahoma City, Oklahoma
Campus OSU-Stillwater Contact Name & Email Emma Kelley, Work Schedule Monday through Friday, 8:00am-5:00pm with evenings and weekends as needed Appointment Length Regular Continuous/Until Further Notice Hiring Range Commensurate with education and experience Priority Application Date Resumes will be accepted until position is filled. Special Instructions to Applicants A complete application consists of a resume, cover letter, list of professional references, and completed IAWP Employment Approval form which can be found at Applicants that do not provide these materials will not be considered for the position. About this Position The Director of Advertising & Digital Marketing will lead and continuously improve strategy development, organization, scheduling, internal communication, and execution of advertising & digital marketing to grow all OSU Athletics revenue streams, especially OSU Athletics ticket sales but also including but not limited to fundraising, licensing, and sponsorships. This includes developing and executing all digital advertising, including email marketing & automation, SMS marketing, paid social, SEO/SEM, programmatic, etc., assisting in the management of the OSU Athletics Ticket Website & ticketing/marketing aspects of the OSU app (with help/training from OSU Athletics web design team), helping with all other advertising strategies & execution (digital or otherwise) as assigned, creating and placing standardized attribution codes (came from codes, pixels, etc.) and adjusting strategies to maximize impact, and heavily assisting Fan Relations & Sales with lead generation. This position will work closely with Digital Strategy on native & paid social media engagement strategies that seek to grow sales & revenue, Creative Services for creative templates & assets (while ideally able to build, supplement, or edit graphics on its own), Fan Engagement & Marketing (each sport's marketing contact), & POSSE (annual fund) to ensure all OSU Athletics sports & programs are promoted strategically. The position will also work with Fanalytics & Business Intelligence to develop strategies, monitor performance, conduct and respond to market research (especially fan surveys), and continuously improve retention, awareness, interest, and sales efforts. This position will also be heavily involved with yield strategy development - including pricing, packaging, policies, points & incentive programs, and schedules (on-sale dates, etc.), and fan experience strategy development, including attendance & sales promotions, incentives, and competitions. Other duties may be assigned. Performance will be measured by growth in the team's scoreboard metrics of sales and revenue (including donations) primarily through event ticket sales, but also fundraising campaigns, sponsorship activations, merchandise, and any other current or future revenue streams. Additional metrics include advertisement engagement, conversion, & ROI, lead generation & quality, and database contactable fan record growth. This position and unit is part of the Loyal & True (collaborative marketing) Team, whose scoreboard is growth in crowd noise, attendance, and revenue as it pursues its purpose: "Together, we inspire investment in the recruitment, performance, and futures of our student-athletes." This includes close collaboration with sport program representatives, Fan Relations & Sales, Digital Strategy & Creative Services, Communications, Ticket Office, POSSE (annual fund), Fanalytics & Business Intelligence, Sponsorships, Licensing, Facilities, Event Management, OSU student organizations, OSU Residential Life, OSU Alumni Association, OSU Foundation, and others. Required Qualifications Bachelor's Marketing, Advertising, or related field (degree must be conferred on or before agreed upon start date) Three years related experience in Marketing, Advertising and/or Sales. Skills, Proficiencies, and/or Knowledge: Proven ability to drive growth in sales by relentlessly developing and executing timely, innovative, creative, and data-driven ways to grow awareness, interest, and conversion. Highly organized, proactive, detail-oriented, and goal-driven. High energy & production output, significant attention to detail, organization, proactivity, creativity, and great writing skills, including vocabulary, spelling, and grammar. Understanding of how to develop & execute digital, email, SMS marketing including paid social media, SEO/SEM, programmatic, etc. Preferred Qualifications Master's Business, Marketing, Communications or related field Three to five years of experience in NCAA Division I athletics digital marketing. Experience with Eloqua Digital Marketing and email platform, Paciolan Ticketing Software and Adobe Photoshop and InDesign.
09/02/2025
Full time
Campus OSU-Stillwater Contact Name & Email Emma Kelley, Work Schedule Monday through Friday, 8:00am-5:00pm with evenings and weekends as needed Appointment Length Regular Continuous/Until Further Notice Hiring Range Commensurate with education and experience Priority Application Date Resumes will be accepted until position is filled. Special Instructions to Applicants A complete application consists of a resume, cover letter, list of professional references, and completed IAWP Employment Approval form which can be found at Applicants that do not provide these materials will not be considered for the position. About this Position The Director of Advertising & Digital Marketing will lead and continuously improve strategy development, organization, scheduling, internal communication, and execution of advertising & digital marketing to grow all OSU Athletics revenue streams, especially OSU Athletics ticket sales but also including but not limited to fundraising, licensing, and sponsorships. This includes developing and executing all digital advertising, including email marketing & automation, SMS marketing, paid social, SEO/SEM, programmatic, etc., assisting in the management of the OSU Athletics Ticket Website & ticketing/marketing aspects of the OSU app (with help/training from OSU Athletics web design team), helping with all other advertising strategies & execution (digital or otherwise) as assigned, creating and placing standardized attribution codes (came from codes, pixels, etc.) and adjusting strategies to maximize impact, and heavily assisting Fan Relations & Sales with lead generation. This position will work closely with Digital Strategy on native & paid social media engagement strategies that seek to grow sales & revenue, Creative Services for creative templates & assets (while ideally able to build, supplement, or edit graphics on its own), Fan Engagement & Marketing (each sport's marketing contact), & POSSE (annual fund) to ensure all OSU Athletics sports & programs are promoted strategically. The position will also work with Fanalytics & Business Intelligence to develop strategies, monitor performance, conduct and respond to market research (especially fan surveys), and continuously improve retention, awareness, interest, and sales efforts. This position will also be heavily involved with yield strategy development - including pricing, packaging, policies, points & incentive programs, and schedules (on-sale dates, etc.), and fan experience strategy development, including attendance & sales promotions, incentives, and competitions. Other duties may be assigned. Performance will be measured by growth in the team's scoreboard metrics of sales and revenue (including donations) primarily through event ticket sales, but also fundraising campaigns, sponsorship activations, merchandise, and any other current or future revenue streams. Additional metrics include advertisement engagement, conversion, & ROI, lead generation & quality, and database contactable fan record growth. This position and unit is part of the Loyal & True (collaborative marketing) Team, whose scoreboard is growth in crowd noise, attendance, and revenue as it pursues its purpose: "Together, we inspire investment in the recruitment, performance, and futures of our student-athletes." This includes close collaboration with sport program representatives, Fan Relations & Sales, Digital Strategy & Creative Services, Communications, Ticket Office, POSSE (annual fund), Fanalytics & Business Intelligence, Sponsorships, Licensing, Facilities, Event Management, OSU student organizations, OSU Residential Life, OSU Alumni Association, OSU Foundation, and others. Required Qualifications Bachelor's Marketing, Advertising, or related field (degree must be conferred on or before agreed upon start date) Three years related experience in Marketing, Advertising and/or Sales. Skills, Proficiencies, and/or Knowledge: Proven ability to drive growth in sales by relentlessly developing and executing timely, innovative, creative, and data-driven ways to grow awareness, interest, and conversion. Highly organized, proactive, detail-oriented, and goal-driven. High energy & production output, significant attention to detail, organization, proactivity, creativity, and great writing skills, including vocabulary, spelling, and grammar. Understanding of how to develop & execute digital, email, SMS marketing including paid social media, SEO/SEM, programmatic, etc. Preferred Qualifications Master's Business, Marketing, Communications or related field Three to five years of experience in NCAA Division I athletics digital marketing. Experience with Eloqua Digital Marketing and email platform, Paciolan Ticketing Software and Adobe Photoshop and InDesign.
Who We Are At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success. Position Purpose: The Director of Media will leverage world-class media expertise to translate strategic brand priorities into best-in-class media strategy & media plans that drive measurable awareness and demand across Lindt USA. This role will apply a strategic media mindset with a high level of attention to detail to partner with the media agency to develop highly effective & efficient media plans and supervise optimization of all media campaigns. This role will utilize her/his analytical mindset to drive and manage the media strategies through utilization of data, performance analysis, and exploration and testing of new media channels and growth tactics. While continuously leveraging proven, traditional media channels, this role will utilize a strong test & learn mindset to develop a multi-year learning agenda to continuously improve the Lindt media plans and capitalize on key consumer & media trend evolutions. This role will actively contribute to the global Lindt learning agenda, collaborating with colleagues at international headquarters and across countries & spearheading global media tests as appropriate. The Director of Media will be responsible for teaching and training the internal brand team on key media strategies, principles, and learnings, and partnering with the team to gather key media inputs for the annual planning process. Essential Job Functions & Responsibilities: Media Leadership: Serve as the primary link between the brand team, international marketing, insights manager, and the media agency for strategic planning, briefing, tactical execution & optimizations of media plans Oversee the execution of all paid media by the media agency(s): linear / non-linear TV, OTT, OLV, paid social, and potential future digital channels across all advertised brands. Lead the annual strategic media planning process (internal Lindt annual marketing planning process and the upfronts) including key briefs, analyses, and presentations, to achieve buy in from senior leadership. Source and own the rolling master media plans, updating throughout the year as necessary Lead all aspects of media financial investment and oversight: budget planning and invoice reconciliation Lead media audit processes - contractual & annual media performance, with support from International and 3rd party auditor Lead any contract negotiations and pitches with support from International, Legal, and 3rd party consultants Serve as primary collaborator with the Communication/PR teams for any paid social campaigns/tests & influencer marketing Provide guidance to the brand teams on creative and media asset needs, based on the media plans While this role does not include direct responsibility for Retail/E-Commerce teams for SEM/SEO efforts or Wholesale/E-Commerce teams for media support, the Senior Manager of Media Strategy should build strong partnerships with these groups and be able to make actionable recommendations for potential synergies. Proactively stay current with industry news, consumer trends, and media platforms that can drive media evolution & business performance Build understanding of the Lindt brand equity and sub-brand equities. Ensure all media channels are aligned to Lindt equity and reflect the brands position in the marketplace Demonstrate media expertise and navigate complex issues with a strong understanding of the brand strategy and best in class media practices Improvement & Innovation: Continuously identify opportunities to improve effectiveness and efficiency of media strategy and plans Define and establish multi-year Lindt USA media learning agenda Actively contribute to, learn from, and spearhead tests within the global digital and media learning agenda Actively contribute to evolving the global media principles, as appropriate, that best reflect the changing media landscape Lead mid-year and annual reviews with the media agency to build competitive landscape knowledge and identify areas for improvements as necessary Measurement & Reporting Lead review of all agency developed campaign performance analyses ensuring insightful, data-driven analysis that demonstrate the effectiveness of plans, cost analysis and optimization recommendations Provide consistent media campaign/channel performance readouts and recommendations to business stakeholders Develop KPI dashboard for annual plans and campaigns to track performance over time and over years Establish and share media best practices and benchmarks; highlighting opportunities to test, learn and optimize/evolve based on knowledge of consumer insights, competitive media initiatives, new channels and/or offerings by channel Qualifications & Requirements: Experience: Required Minimum of 10+ years US integrated media (traditional linear TV + digital) planning experience or an equivalent amount of experience in a Brand Marketing role with significant (7+ years) of media oversight. Experience working with FMCG brands; Experience with international organizations is a plus Demonstrated ability to operate in a dynamic, fast paced, deadline driven environment Demonstrated track record of success in a KPI driven environment Media financial stewardship and oversight Preferred Media agency experience Skills & Knowledge: Deep understanding of the evolving media landscape, both traditional and digital channels Ability to interpret and apply media understanding back to specific brand strategies to yield the greatest possible impact on business performance Skilled presenter, collaborator and negotiator with ability to influence senior management and agency partners Strong written communication skills with ability to skillfully communicate complex media concepts to senior management Extremely detail-oriented, efficient, and organized with a strong ability to establish priorities and objectives Strong cost controlling mindset Dedicated learner with a natural curiosity for continuous improvement Education: Bachelors degree in marketing, media, communications or related field Masters preferred To learn more about our benefits visit Lindt and Sprngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well. If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth Requirements To learn more about our benefits visit Lindt and Sprngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well. If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth Required Preferred Job Industries Media & Entertainment
09/02/2025
Full time
Who We Are At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success. Position Purpose: The Director of Media will leverage world-class media expertise to translate strategic brand priorities into best-in-class media strategy & media plans that drive measurable awareness and demand across Lindt USA. This role will apply a strategic media mindset with a high level of attention to detail to partner with the media agency to develop highly effective & efficient media plans and supervise optimization of all media campaigns. This role will utilize her/his analytical mindset to drive and manage the media strategies through utilization of data, performance analysis, and exploration and testing of new media channels and growth tactics. While continuously leveraging proven, traditional media channels, this role will utilize a strong test & learn mindset to develop a multi-year learning agenda to continuously improve the Lindt media plans and capitalize on key consumer & media trend evolutions. This role will actively contribute to the global Lindt learning agenda, collaborating with colleagues at international headquarters and across countries & spearheading global media tests as appropriate. The Director of Media will be responsible for teaching and training the internal brand team on key media strategies, principles, and learnings, and partnering with the team to gather key media inputs for the annual planning process. Essential Job Functions & Responsibilities: Media Leadership: Serve as the primary link between the brand team, international marketing, insights manager, and the media agency for strategic planning, briefing, tactical execution & optimizations of media plans Oversee the execution of all paid media by the media agency(s): linear / non-linear TV, OTT, OLV, paid social, and potential future digital channels across all advertised brands. Lead the annual strategic media planning process (internal Lindt annual marketing planning process and the upfronts) including key briefs, analyses, and presentations, to achieve buy in from senior leadership. Source and own the rolling master media plans, updating throughout the year as necessary Lead all aspects of media financial investment and oversight: budget planning and invoice reconciliation Lead media audit processes - contractual & annual media performance, with support from International and 3rd party auditor Lead any contract negotiations and pitches with support from International, Legal, and 3rd party consultants Serve as primary collaborator with the Communication/PR teams for any paid social campaigns/tests & influencer marketing Provide guidance to the brand teams on creative and media asset needs, based on the media plans While this role does not include direct responsibility for Retail/E-Commerce teams for SEM/SEO efforts or Wholesale/E-Commerce teams for media support, the Senior Manager of Media Strategy should build strong partnerships with these groups and be able to make actionable recommendations for potential synergies. Proactively stay current with industry news, consumer trends, and media platforms that can drive media evolution & business performance Build understanding of the Lindt brand equity and sub-brand equities. Ensure all media channels are aligned to Lindt equity and reflect the brands position in the marketplace Demonstrate media expertise and navigate complex issues with a strong understanding of the brand strategy and best in class media practices Improvement & Innovation: Continuously identify opportunities to improve effectiveness and efficiency of media strategy and plans Define and establish multi-year Lindt USA media learning agenda Actively contribute to, learn from, and spearhead tests within the global digital and media learning agenda Actively contribute to evolving the global media principles, as appropriate, that best reflect the changing media landscape Lead mid-year and annual reviews with the media agency to build competitive landscape knowledge and identify areas for improvements as necessary Measurement & Reporting Lead review of all agency developed campaign performance analyses ensuring insightful, data-driven analysis that demonstrate the effectiveness of plans, cost analysis and optimization recommendations Provide consistent media campaign/channel performance readouts and recommendations to business stakeholders Develop KPI dashboard for annual plans and campaigns to track performance over time and over years Establish and share media best practices and benchmarks; highlighting opportunities to test, learn and optimize/evolve based on knowledge of consumer insights, competitive media initiatives, new channels and/or offerings by channel Qualifications & Requirements: Experience: Required Minimum of 10+ years US integrated media (traditional linear TV + digital) planning experience or an equivalent amount of experience in a Brand Marketing role with significant (7+ years) of media oversight. Experience working with FMCG brands; Experience with international organizations is a plus Demonstrated ability to operate in a dynamic, fast paced, deadline driven environment Demonstrated track record of success in a KPI driven environment Media financial stewardship and oversight Preferred Media agency experience Skills & Knowledge: Deep understanding of the evolving media landscape, both traditional and digital channels Ability to interpret and apply media understanding back to specific brand strategies to yield the greatest possible impact on business performance Skilled presenter, collaborator and negotiator with ability to influence senior management and agency partners Strong written communication skills with ability to skillfully communicate complex media concepts to senior management Extremely detail-oriented, efficient, and organized with a strong ability to establish priorities and objectives Strong cost controlling mindset Dedicated learner with a natural curiosity for continuous improvement Education: Bachelors degree in marketing, media, communications or related field Masters preferred To learn more about our benefits visit Lindt and Sprngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well. If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth Requirements To learn more about our benefits visit Lindt and Sprngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well. If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth Required Preferred Job Industries Media & Entertainment
