Community Specialist

Company Overview:
Dematic is a leading supplier of integrated automated technology, software and services to optimize the supply chain. Dematic employs over 7,000 skilled logistics professionals to serve its customers globally, with engineering centers and manufacturing facilities located around the world. Dematic is one brand under the KION Group of companies and has implemented more than 6,000 integrated systems for a customer base that includes small, medium and large companies doing business in a variety of market sectors.

Headquartered in Atlanta, Georgia, Dematic is a member of KION Group, a global leader in industrial trucks, related services and supply chain solutions. Across more than 100 countries worldwide, the KION Group designs, builds and supports logistics solutions that optimize material and information flow within factories, warehouses and distribution centers. The company is the largest manufacturer of industrial trucks in Europe, the second-largest producer of forklifts globally and a leading provider of warehouse automation.

The Role:
About the Role:

Dematic has an immediate need for a Social Media Community Specialist who will report directly to the Social Media Manager in our Global Marketing Communications function. As a social media and brand ambassador enthusiast with global responsibility, you will influence, plan, and drive the growth of our employee brand ambassador program and community engagement. The candidate will be responsible for building and managing a highly engaged community of Dematic employee ambassadors and empower them with the tools and resources they need to promote our brand and position Dematic as a thought leader on their personal social media channels by creating global social media content plans and provide analytics/reporting of the program participants and overall program performance.

This position requires a high degree of cross-functional project management, relationship-building skills, technical digital marketing acumen and hands-on content development (writing/editing/design). The role also requires experience managing regional marketing partners and teams while maintaining a global perspective during planning and execution. This role has the flexibility to work on a hybrid schedule.

Responsibilities:
• Build and analyze reports to evaluate and monitor the program and individual ambassador performance. Run Dematic usage studies to measure programming impact. Evaluate Brand Ambassadors on a routine basis, and report successes and concerns (with solutions) back to department and leadership.
• Manage relationships with every tier of Brand Ambassador (can include a mix of weekly 1:1 calls, monthly group calls, recurring newsletter, etc.).
• Represent Dematic's vision and brand enthusiasm by understanding the program's goals and benefits as it relates to our overall strategy, build relationships with new potential Influencers or Brand Ambassadors. Reach brand ambassador engagement and growth goals. Create and implement scalable strategies for recruiting new ambassadors and growing our pool of active ambassadors, including an application and nomination process to identify internal champions.
• Develop a learning and development framework for delivering training, including certifications, retreats, and events for executive and employee ambassadors.
• Build brand awareness and grow top of funnel traffic by sourcing case studies, testimonials, and user experience insights and align community initiatives with the broader Dematic team for business strategy, working to support sales and enhance thought leadership.
• Develop and execute all community-building strategies, including viral marketing and grassroots user generated content campaigns.
• Liaise with content writers and designers to ensure brand consistency and work with ambassadors to help enforce and manage the organization's brand identity and adhere to brand guidelines.
• Collaborate with Social Media Manager to develop and populate the editorial calendar and ensure alignment across department and organization, create and publish engaging content for brand ambassadors to use.
• Stay up to date with social media developments and generate new ideas.
• Understand enterprise strategic plan and align projects/programs/campaigns/activities accordingly, manage multiple projects independently, draft recommendations, customize processes/outputs to audience.
• Exhibit timely decision-making skills and effective priority setting.
• Some travel (
What We Are Looking For:
Qualifications:
• Bachelor's Degree or Equivalent, in Marketing, Communications, Public Relations or related field.
• Excellent verbal and communication skills.
• Excellent organizational skills and attention to detail.
• Strong interpersonal skills, high EQ , and a natural ability to build strong relationships.
• Ability to work cross-functionally across marketing & creative teams.
• Natural hype person. Someone who gets excited to share their program's vision and can get others excited.
• 3+ years' relevant professional social marketing experience.
• Expertise in all social media platforms (LinkedIn, Facebook, Twitter, Instagram, TikTok, Snapchat, etc.)
• Success in community management.
• Quantitative wizard - Analytical, data savvy, and results driven. Must be very proficient with Excel and able to analyze campaign and ambassador performance.
• Creative eye and sensibility - while quantitative skills are critical, so is the ability to know what kind of messaging and creative will deliver responses and results.
• Ability to thrive in a fast-paced, dynamic team environment, where resourcefulness and initiative are highly rewarded.
• Knowledge of relevant online analytics tools and organic social solutions.
• Detail focused with proven ability to execute and implement acquisition programs.