Integrated Marketing & Media Senior Manager

How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.

As a member of the Wellstar Brand and Communications Team, you will help create campaigns and experiences that inspire our customers, employees, and the communities we serve. Through engaging narratives, and innovative media formats you will help us continue to build our purpose-driven brand.

The Integrated Marketing and Media, Sr. Manager will be responsible for the annual, integrated marketing planning, including Target Audience, Content and Media Strategy. Combines strategic thinking with strong collaboration and project management skills to secure approval for the holistic marketing plan and investments at the end of the annual planning process.

You will drive paid media strategy and execution, build test/learn roadmaps and scale initiatives to help build Wellstar brand awareness, reputation and drive patient acquisition.

Working with a host of cross-functional and agency partners, you will collaborate closely with our media agency, internal creative team, analytics team, finance/accounting and other marketing partners.

Responsibilities

• Media Strategy: Oversee the definition of the media strategy for the brand against business goals and yearly objectives as well as provide support for local market efforts.
• Paid Media Management: Execute and optimize multi-million-dollar paid media strategies and brand campaigns, with an eye towards building the Wellstar brand. From insight to measurement - own the efficiency, effectiveness of the in-market media and own the source of truth for paid media
• Agency Management: Oversee agency deployment of media plans across social, video, display and SEM advertising, providing guidance on targeting, spend targets, messaging strategy, learning plans and best practices
• Campaign Development: Work side by side with integrated campaign leads to develop go-to-market plans and paid media reporting across integrated marketing and communications channels including social media, digital video, native and display- as well as web experiences
• Cross-functional Partnership: Partner with internal and external teams, including consumer engagement (creative and digital), public relations and analytics to communicate campaign plans, influence outcomes and drive successful end-to-end campaign execution
• Budget and Project Management: Coordinate and drive paid media efforts, including but not limited to budget management, timeline management, agency coordination/scheduling, and monthly reporting cadence

Required Minimum Education:

Bachelor's degree in media/communications, business, marketing or related field. MBA, MHA or M.S.in related field preferred.

Required Minimum Certification:

N/A

Required Minimum Experience:

5 or more years of experience working at a large consumer brands and/or an advertising agency in integrated marketing, digital/social marketing, media management with core experience in paid media advertising, and campaign development

• Agency experience strongly preferred. Healthcare or CPG industry exposure or background a plus.

Required Minimum Skills:

• Knowledge of MS Office suite (PowerPoint, Excel, Word, Outlook).
• Google Analytics and Datorama a plus.
• Digital/Social Marketing expertise; you are a digital/social native and well-versed in media and measurement
• Exceptional understanding of the digital/social media landscape
• Excellent communication and interpersonal skills, naturally collaborative with the ability to work across different levels of seniority and business functions
• Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing quality
• Comfort and ability to manage ambiguity

Position is located in Marietta, GA, currently remote. This position does not oversee any direct reports.