Director of Digital Acquisition

Full-Time Remote Opportunity

Who We Are:

WonderDads helps thousands of Dads embrace their kid's childhood years through our digital platform, books and gifts, online subscriptions and innovative Dad Hacks such as Daddy Day, Annual Dad Plans, and Dad Visioning. We believe being a Dad is amazing, challenging and everything in between, especially while trying to balance work, home and everything else. So, we decided to do something about it, and built a company solely devoted to giving fellow Dads just a little bit of help and inspiration on this amazing journey they call fatherhood.

We are looking for a Director of Digital Acquisition to lead our acquisition strategy and drive growth across all business segments. As a critical member of the Marketing and Creative team, you will develop and manage channel optimization strategies and tactics, execute campaigns to drive audience growth, and test roadmaps for future campaigns. You have a proven track record of achieving aggressive goals for user acquisition, customer acquisition cost, engagement, retention, and other key performance indicators. You are analytical and metrics-driven with an emphasis on conversion-based marketing and marketing funnel design. Your approach to A/B testing and ideation is creative and innovative. You will collaborate cross-functionally with stakeholders from Finance, Product & Creative, and Engineering. You thrive in a fast-paced entrepreneurial environment.

This role reports to the Chief Growth Officer.

• Achieve monthly revenue growth targets within prespecified ROAS limits associated with the digital acquisition channel.
• Manage & report on all digital acquisition metrics weekly, monthly & quarterly (i.e., ROAS, CTR, CPA, CPM).
• Ensure the effective implementation and evaluation of critical processes that support department and organizational goals and objectives.
• Develop, design, and deploy new campaigns, collaborating with other team members and cross-functional stakeholders for various elements.
• Maintain a strategic calendar of testing initiatives, content changes, and other digital marketing related projects.
• Engage in content & creative development for lead capture forms and associated landing pages.
• Contribute to cross-platform A/B testing development for landing pages, lead forms, and related tactics using Unbounce.
• Provide strategic perspective and keyword performance insights to advise SEO content strategies.
• Manage Google Analytics reporting related to the digital acquisition channel.

Knowledge, Skills, and Abilities:

• Exceptional analytical and problem-solving skills, specifically the ability to assess situations, evaluate options, and collaborate on decisions, including basic modeling and forecasting, performance analysis, and technical troubleshooting.
• Proficient in analyzing campaigns with the ability to set up A/B testing using Unbounce.
• Hands-on experience with web page development and graphic design using Adobe Creative Suite, HTML, CSS, JavaScript.
• Excellent written and verbal communication skills for public consumption.
• Strong interpersonal skills: positive, respectful, and a great attitude.
• Highly curious, motivated, proactive, and adaptable.
• Thrives in a fast-paced environment, works well under pressure, and able to multi-task.

Education, Experience, and Training:

• Bachelor's degree in Business, Marketing, Advertising, or related field preferred.
• Minimum of 5-7 years in digital marketing and digital marketing platforms including SEO, display advertising, social media & PPC.
• Experience managing landing pages that receive over 100,000 visitors per month.
• Experience managing large digital advertising budgets in excess of $500k+ annually
• Expertise using Content Management Software, Digital Marketing and Growth Marketing Platforms.
• Experience with Facebook Ads, Google Display Ads, and LinkedIn Ads.
• Experience using Google Analytics.
• Knowledge of Active Campaign or similar email marketing platforms.
• Practical knowledge of Agile Marketing principles.
• Experience marketing B2C and SaaS products a plus.
• Proficiency with MAC iOS operating system preferred.

What We Offer:

We are a talented group of people who are dedicated, hardworking and passionate about our business. Our culture is friendly, supportive and collaborative. We invest in the well-being of our employees and their families through our comprehensive benefits program.

• Competitive Pay
• Comprehensive Medical, Dental & Vision coverage
• Health Savings and Flexible Savings Accounts
• Life Insurance
• Short and Long-term Disability
• 401k Retirement Savings Program
• Commuter Benefit Plan
• Pet Adoption Reimbursement
• Employee Assistance Program
• RocketLawyer
• Zestful, Travel Assistance, Healthy Rewards, Life Assistance Program
• Employee Referral Program

• Desired States - California, Florida, Texas, Idaho preferred

• Principals ONLY. Recruiters, please don't contact this job poster

• Do NOT contact us with unsolicited services or offers

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