Company Chicago is looking for a digital paid media expert to drive existing client business and help build Chicago's quickly growing paid media practice within the digital team. The VP, Paid Media will be responsible for leading the strategy and overseeing execution of paid media programs across paid social, direct and programmatic display, media partnerships and SEM/SEO.
This role is for an entrepreneurial candidate with a vision for the future of paid media and the role this discipline can play in both the digital and larger communications sphere. S/he should be excited by the opportunity to create a new and unique direction for the digital team - helping grow existing clients and new business.
As a VP, Paid Media, you'll be responsible for developing integrated media strategies to support both ongoing brand storytelling and key campaign tentpole moments. S/he should have experience across B2C and B2B work, including lead gen campaigns. This candidate should be an expert at developing strategies that leverage market, category and audience insights to uncover and point to a unique path forward for our clients. This candidate should have strong presentation skills and client counsel, being able to answer tough questions in the room.
In addition to strategy-building, as a VP, Paid Media, you'll be expected to drive execution from start to finish. This candidate should have a hands-on approach to mentoring junior teammates and driving the team collectively towards success.
The VP, Paid Media should also be highly analytical. S/he will work closely with our analytics lead to ensure we're constantly syncing up on results and ongoing optimization opportunities. Data should be at the center of everything we do - from strategy to execution to measurement.
In this role, the candidate would shape, structure and create a team with a diverse skillset. This role will oversee a growing team of 3+ paid media specialists, and be expected to cultivate additional talent. The VP, Paid Media will report into the SVP, Digital (Chicago digital practice lead) and be a leader on the Chicago digital team.
This person must:
Be entrepreneurial: Love taking on new challenges; join an already-booming practice and partner with us to help grow it further.
Be "good in a room": i.e. be a strong presenter and good under pressure and tough Q&A.
Be a team player: Be willing to get in the weeds and help coach the team to success.
Be collaborative: Be solution-oriented and always willing to lend a hand.
Be willing to have fun: We love what we do and who we do it with, and hope you would, too.
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