Junior Art Director
Reporting to
Senior Art Director
Job Overview
Freshpet is looking for a Brand Designer or Junior Art Director who can create smart, heartwarming, funny (and furry!) marketing materials for our growing healthy pet food brand. You'll have a hands-on role in helping us develop the master brand and sub-brands as we expand our advertising to reach more and more pet parents in the coming years. And it's not simply a design role; your work will make a direct impact on our business as you help design product innovation and enhance Freshpet's presence in eComm. We're looking for someone who considers themselves both "left brain" and "right brain" - a creative, but also a strategic problem solver. We believe that great marketing is a mix of art and analytics, so someone who is as comfortable brainstorming while digging through data for ideas will thrive in this position.
As a growing company, everyone on our marketing team takes ownership of the brand to ensure that our special connection with pet parents and our reputation for doing right by pets, people and the planet is being upheld across all marketing initiatives. Experience developing content within a brand voice, using design to solve communication challenges, and having an eye for cohesion & detail is all incredibly valuable in this role.
And it may go without saying, but: Must Love Pets!
Primary Responsibilities
● Use design talents not just to create work that's aesthetically appealing, but as a tool to solve communication challenges
● Visually communicate brand and product stories through photography, typography, video and/or motion graphics
● Collaborate with Brand Managers and be strategic in creating compelling and brand defining visuals for sub-brand and new products
● Develop digital campaigns for emerging channels, audiences and media strategies (may include platforms such as TikTok, Snapchat, Pinterest, etc…), alongside the Digital Marketing team
● Run "Swamp Dog Studio", our in-house photography studio, come up with photoshoot concepts, stylize and execute photography assets for web, digital and more
What You'll Do
● Asset development/optimization for eComm, and occasionally retailer or trade support
● Design development of visual concepts for R&D/Innovation
● Periodically support our Leadership & Finance teams with presentation assets
● Enhance our blog & email newsletter with stronger visuals
● Be a standard-bearer for our Freshpet brand voice across all content
● Adopt a test & learn approach, leveraging data to provide actionable insights
Qualifications
● Bachelor of Fine Arts or equivalent education preferred,
or
● 2-3 years of relevant marketing design experience with an agency or in-house at brand (ideally CPG, food and beverage, or spirits - but we are certainly open to experience in other verticals)
● Design portfolio required
● Proficiency in Adobe CC, especially Photoshop and Illustrator
● Experience with digital photography and editing software
● Working knowledge of motion graphics and/or video editing software (After Effects, Final Cut or Premiere)
COVID-19 Considerations Freshpet is located in Secaucus, NJ, but this job can be performed remotely for the right candidate. While our offices have remained open, those who can work from home are temporarily doing so.
Job Requirements:
- Provide art and graphic support
- Perform special corporate art direction and design projects
- Lead and shape art direction and creative campaign concepts
- Coordinate art assignments with freelance artists
- Develop artistic concepts with art team
- Direct art photography for projects and publications
- Oversee conceptual techniques specific to art direction and creative ad campaigns
- Provide design and art direction for the in-house agency
- Provide design leadership and art direction for the in-house agency
- Organize photography need and provide on set art direction
- Reimagine the world of licensed art
- Provide direction to and supervise junior art directors
- Identifying and purchasing art for website, print and digital collateral
- Maintain the art language of each studio
- Evolving when necessary and providing art direction feedback
- Meet directly with project initiators
- Provide art direction on photo
- Lead the design and art direction of Special Projects
- Provide art direction on small-and large-scale projects from creative conception to completion