About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . on Twitter , Facebook , Instagram , YouTube and LinkedIn .
Job SUMMARY:
Allergan is looking for an experienced business leader with a demonstrated track record of developing high-performing teams, collaborating and influencing across matrixed organizations! The ideal candidate will have an exceptional ability to deeply understand the science and landscape, as well as the business considerations important to developing and implementing customer centric strategies. This role will require a leader who combines executive presence, emotional intelligence and a strong work ethic to develop a best-in-class strategic planning capability within the body contouring franchise.
The Executive Director, reports to the Associate Vice President of Marketing, and is responsible for the development, analysis and refinement of the body contouring downstream strategies.
The Executive Director, Body Contouring Professional Marketing is responsible for the HCP strategy development and commercialization of one of the most exciting launches in the body contouring industry. Responsibilities include, capital and consumable strategies to drive rapid adoption within the body contouring marketplace, pricing and value proposition strategy and consumer activation strategies to drive growth. A key imperative is to maximize the uptake at launch and ultimate value of the brand.
This position works in close collaboration with cross functional groups to ensure a successful launch and growth in the core CoolSculpting business. Including sales, Allergan Data Labs, professional relations, finance, sales training, supply operations and GCD. This position works closely with the body contouring HCP community and will need to build strong relationships and gain product advocacy with KOLs, customers and prospects. Therefore, this individual should be highly collaborative, as they will be working with various internal customers and external partners, as well as getting buy-in from key stakeholders. The ideal candidate will have a solid track-record demonstrating strong business acumen, where s/he has successfully taken ideas from inception to completion.
Supervisory responsibility: (if applicable)
Lead and manage a team that is accountable for the professional strategies to drive system adoption and consumable growth for the Body Contouring division.
KEY DUTIES AND RESPONSIBILITIES: Describe scope: % of Time or Importance
- Responsible for leading a comprehensive commercialization plan, developing HCP product positioning, core messages, growth strategy and annual marketing plan. Analyze competitive promotional activity and implement appropriate actions.
- Reviews and responds to changing market dynamics, as indicated through market analysis, customer interaction and sales input, to ensure achievement of goals by directing activities to a rapidly evolving landscape.
- Provide ongoing program leadership, supervise vendors and agencies and support field execution. Monitor and accelerate program performance through sales and ROI analysis.
- Contribute towards achieving brand financial and market share goals, manage promotional budget, deliver quarterly profit targets
40%
- Drive CoolSculpting commercial programs through a collaborative approach with sales and consumer marketing team (ADL) to develop and execute highly effective commercial impact with customers. These programs should incorporate KOL / advisory board feedback from customers.
- Responsible for overseeing management of all professional program related education, managing the commercial programs budget and external vendors to ensure efficient use of funds, ROI against set objectives and optimal customer service to our customers.
25%
- Oversee the development and management of promotional programs and tools: Lead the team to develop promotional tactics and sales tools that support brand strategies for capital equipment and consumable businesses.
- Collaborate with Regulatory, Medical, Legal, Compliance in development of all promotional pieces and programs. Effectively and collaboratively manage agency partners. Participate as appropriate in meetings with Global Commercial Development, Med Affairs, and International Brand teams.
20%
- Develops and maintains a customer focus that includes effective working relationships with KOL customers (HCP's and CS Specialists) in conjunction with strategy and campaign development.
- Provide sales team leadership and training, work with field sales representatives on a regular basis, support field training as needed, attend major conventions and meetings, educational and prospecting programs and events.
15%
Qualifications
job QUALIFICATIONS (MINIMUM REQUIREMENTS):
Requirements:
- Minimum 15+ years of professional industry experience, including at least 3+ years in managerial positions at a medium-to-large health care company (device, phamra, OTC or FMCG).
- 5+ years professional/consumer marketing- Medical Device preferred but not mandatory.
- Knowledge of health care and/or Medical Device industry preferred (not mandatory).
- Solid knowledge of marketing areas including product positioning, marketing plan development and execution, strategic communications, product launch etc.
- Successful track record of strategic and tactical marketing. Experience launching Medical Devices preferred.
Essential Skills, and Competencies:
- Proven leadership ability to work effectively and influences through others
- Financial/budgetary experience
- Ability to analyze difficult, complex situations, understand the details, and not get lost in them
- Ability to make difficult decisions, deal quickly and effectively with changes, and confront conflict constructively (strong resolution skills)
- Excellent communication skills, both oral and written, with an ability to make effective presentations to customers, sales team, and senior management
- Ability to appropriately prioritize and execute multiple critical issues
- Strong interpersonal skills, managing multiple stakeholders in a changing and flexible environment
- Willingness to travel 40% of the time
Significant Work Activities
N/A
Travel
Yes, 5 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
IC
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.