Social Media Content Specialist

CMA CGM Group, founded by Jacques R. Saadé, is a leading worldwide shipping & logistics group.

Now headed by Rodolphe Saadé, CMA CGM reinvents transport and logistics in order to offer an integrated maritime, port and land service that exceeds its customers' expectations.

Present in over 160 countries through 755 offices, 750 warehouses, equipped with a young and diverse fleet of 511 vessels, CMA CGM serves 420 of the world's 521 commercial ports and operates on more then 200 shipping lines. The group currently employs 110,000 people worldwide, including nearly 2,400 in Marseille, in its headquarters in Marseilles.

Position Summary:

The Social Media Content Coordinator reports to the Director of Corporate Communications for CMA CGM America (CCA). This person will be responsible for developing and implementing CCA's social media strategy with the goal of increasing our online presence in the United States. The Content Coordinator will work with the Director, subject matter experts and our Home Office in Marseille, France, to oversee, plan and write content for posting on various social channels. This position includes independent writing, editing and proofing with the expectation of creative, on-target deliverables and the highest level of efficiency.

This position will be responsible to:

• Administer CCA's social media strategy, including but not limited to the following: content management (including local website), monitoring and reputation management.
• Develop an editorial calendar to plan timely postings, collaborating with various subject matter experts to develop relevant and accurate content.
• Work with the Director of Corporate Communications and the CMA CGM Group's social team in Marseille to define social media KPIs, which include increasing the number of U.S. followers.
• Track success of posted content using key metrics and suggest optimization strategies. Compile reports for management showing results.
• Create relevant, original, high-quality content for posting and work to pair with compelling imagery, which includes research of photography archives, stock photos, requesting imagery from partners and arranging/managing video and photography capture when warranted.
• Stay abreast of the latest social media best practices and trends in addition to monitoring content posted by competitors.
• Work with the Director of Corporate Communications to design and implement a reputation management program in the United States.
• Assist the Director of Corporate Communications with the implementation of other communication actions as assigned.
• Miscellaneous related duties or projects as assigned.

Skill Sets / Education & Experience Requirements:

• BA or BS in marketing, journalism, communications or a related field.
• 3 years of experience in social media content curation, or an equivalent combination of education and experience.

• Demonstrated versatility and independence when writing and editing online content; strong knowledge of search engine optimization.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram and other popular online platforms.
• Documented immersion in social media.
• Good understanding of social media KPIs.
• Ability to plan, prioritize and manage workload independently as well as work in a deadline-driven environment.
• Ability to work under pressure and thrive in a multi-task, fast-paced, structured corporate environment.
• Proficiency in MS Office with working knowledge of a PC platform.
• High level of assertiveness and self-motivation.
• Strong communication skills.
• Ability to function as a team player, share ideas, and offer and welcome constructive reviews.
• Ability to problem solve, evaluate effect of content on readers with different points of view and independently develop on-target copy.
• Ability to see the bigger picture, but hone in on specific details to make sure projects meet their stated goals.
• Previous experience in B2B communications preferred, but not required.

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Come along on CMA CGM's adventure !

CMA CGM (America) LLC is committed to equal employment opportunity for all qualified persons without regard to race, color, religion, sex, national origin, pregnancy, age, sexual orientation, marital status, gender identity, veteran status, disability, or any other legally protected classification.

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