Here at the City of Atlanta, we are passionate about building and improving our community. Our Police Officers, Fire Fighters, and Building Inspectors keep our Citizens safe. Our Public Works Staff keep our City clean and help to maintain, build, and improve our City's infrastructure. Our City planners help envision and shape future City growth. Our Parks & Recreation professionals enhance our quality of life. Our Engineers help to keep our drinking water clean, the largest airport in the world (by passenger volume) operating, and our buildings maintained. Along with the host of Finance, Procurement, and Human Resources professionals whose support is vital, we are the City of Atlanta! If you're seeking a meaningful role where you can make a real difference improving and growing our City, we welcome you to explore the job opportunities we have to offer.
Posting Expires: 2/2/2021
The Multi-Media & Communications Manager is responsible for the execution and oversight of all organizational social media platforms, traditional media outreach, and branding and market positioning. The core objective of this position is to grow the effectiveness and reach of the City of Atlanta Police Department footprint. This dynamic professional will effectively serve as social media/video/photography specialist. Additionally, this position will include event planning and management. The position will report directly to the Deputy Director of Public Affairs and Director of Public Affairs.
The duties include:
• Handle external communications and media relations, including:
• Build and execute/publish a robust social media presence;
• Develop and implement a public relations plan (traditional and social) for the organization and organizational initiatives
including implementing and tracking PR efforts;
• Develop contacts in all forms of media, including newspaper, television, radio and magazines regionally and nationally;
• Write and distribute press releases, promotional materials, e-newsletters, ads, etc.;
• Create press kits and other digital assets;
• Manage press clippings and monitor media attention;
• Plan and implement press events around our initiatives, ongoing programs and special events;
• Manage event-related marketing, communications and media relations;
• Develop print and digital publications, including organizational and initiative annual reports, brochures, fact sheets, invitations and newsletters;
• Plan and execute website content and online communications strategies, including e-newsletters, social networking sites, and other e-communications;
• Develop overarching social media strategic plan to grow our list, support our initiative, increase brand awareness and deepen constituent engagement; Oversees the full lifecycle of the partnerships functions of the organization, including: related research, copywriting, partner cultivation and relationship management with local, regional, and national groups.
Serve as emergency on-call media contact after hours and on weekends in case of rapid response needs
• Managing, copywriting, and posting/replying across all digital assets on a consistent basis
• Managing, writing, editing, and publishing email and print newsletters
• Establishing and assuming responsibility for realizing quantitative goals in performance across all media channels, with a focus on selected target segments
• Project managing and developing content for impact, annual, and other organization reports
• Analyzing and assessing performance and translating quantitative and qualitative data into actionable recommendations to improve performance
• Establishing, refining, and analyzing organizational branding and market positioning through event planning/management of APD events, community programs and partnership programs.
• Provide support for the department and the company with design, layout, printing, video, web design, audio mixing and mailing of marketing materials.
• Provide support for the corporate brand identity with consistent use of logo, design and messaging.
• Design, develop and deliver required media which may include graphics, photography, video and/or sound.
• Utilize computer software to generate new images/designs and prepare final files for printing.
• Prepare design concepts of material, discussing them with supervisors or requestors and make necessary changes.
• Provide support for online strategies which include (but are not limited to) web, e-mail and social media.
• Collaborate closely with public information officers to strategize and implement designs, communications, marketing plans and strategies.
• Collaborate with public information officers and members of the APD to edit video for investigations and contribute to fulfilling state mandated open records requests.
• Videography -- seek out topics, storyboard, work with locations and brand managers, shoot and edit video.
• Other duties as assigned
Knowledge/Skills/Abilities
• Experience in communications/public relations, marketing, graphic design, social media, videography and/or other related disciplines preferred.
• Excellent oral and written communication skills, including editing and proofreading.
• Ability to implement coordinated strategies to enhance communications with all stakeholders using a variety of media.
• Ability to take a kernel of information and expand upon it to round out a story, create a project plan, etc.
• Independent self-starter with ability to work in a high-volume, fast-paced environment and meet deadlines.
• Ability to see both the big picture and be attentive to detail, learn new things quickly, be creative in both problem-solving and idea-generation, and discern the essential from the non-essential.
Machines, Equipment and Software: Requires strong understanding of programs within the Adobe Suite which includes (but is not limited to): Video camera, cell phone, Photoshop, Illustrator, InDesign, After Effects, Muse and/or Premier Pro. Final Cut Pro-video editing software Computer (PC and Mac), multi-user telephone system, copier, fax machine, internet, Microsoft office software, Adobe creative suite.
Qualifications & Experience: Knowledge/Skills/Abilities
• Experience in communications/public relations, marketing, graphic design, social media, videography and/or other related disciplines preferred.
• Excellent oral and written communication skills, including editing and proofreading.
• Ability to implement coordinated strategies to enhance communications with all stakeholders using a variety of media.
• Ability to take a kernel of information and expand upon it to round out a story, create a project plan, etc.
• Independent self-starter with ability to work in a high-volume, fast-paced environment and meet deadlines.
• Ability to see both the big picture and be attentive to detail, learn new things quickly, be creative in both problem-solving and idea-generation, and discern the essential from the non-essential.
Machines, Equipment and Software: Requires strong understanding of programs within the Adobe Suite which includes (but is not limited to): Video camera, cell phone, Photoshop, Illustrator, InDesign, After Effects, Muse and/or Premier Pro. Final Cut Pro-video editing software Computer (PC and Mac), multi-user telephone system, copier, fax machine, internet, Microsoft office software, Adobe creative suite.
• Training and proficiency in the six relevant disciplines of strategic communications: management, marketing, public relations, technical communication, political communication, and information/digital marketing campaigns with a heavy emphasis on social media and videography.
• Degree in communications, marketing, public relations, branding or related field is required. An advanced degree is preferred.
• Familiarity and deep experience with the full suite of digital media channels
• At least 4 years of progressively significant professional experience in media work for an executive and organization
• Proven success in traditional media and social media management. Strong analytical and reporting skills
• Must be an outstanding writer and strong presenter
• Self-starter; able to work well within a small, growth-oriented, entrepreneurial team
• Excellent interpersonal, organizational skills, and attention to detail
• Excellent and persuasive verbal and written communication skills to effectively represent APD, including media and public speaking experience.
• Willingness and ability to travel routinely, as required.