VP of Communications

This Job has been reposted by the company. Refer to Job ID 638236.

Company seeks a Vice President of Communications to elevate and lead strategic communications through this critical time. This VP will have an outstanding track record and a deep commitment to advancing health and wellbeing for all of the communities Company serves. Under the direction of the Executive Vice President of External Relations, the VP of Communications is responsible for providing strategic development and hands-on implementation of a proactive marketing and communications strategy to elevate the visibility of the organization 's initiatives and achievements in furtherance of their mission. The VP of Communications will enhance Company 's position as a visionary leader in the local, state, national, and global community and cultivate a robust, transparent approach to internal communications that fosters information sharing, collaboration, and trust. There are currently several senior-level hires underway, making this an exciting opportunity to join a senior team that will co-create and lead a process of transformation at a critical time in this organization in this community, in the country, and in the world.

The Role

Company 's communications engage several constituencies as key ambassadors of the Company mission. These include the Board of Directors, Company staff, the Board of Visitors, and the Young Leaders Council. The communications team produces a broad range of assets that integrate print and electronic platforms and media. The Vice President of Communications leverages these and other assets to achieve desired outcomes, and fosters an environment of creativity, innovation, and productivity in the process.

Expectations:

• Join Fenway 's work to leverage the extraordinary legacy of its past and the passion and capacity it has today to become the Company of tomorrow.
• Bring a fresh approach to communications to advance the work and impact of Company, and guide senior leadership in the successful integration of communications strategies.
• Transform Company communications into a process of bi-directional engagement that is integral to everything Company does.
• Communicate Company 's commitment, progress, and learnings as we integrate racial equity into our policies, practices, and culture.

Responsibilities:

Envision and execute a clear strategic communications strategy that will position Company as a transformative leader in intersectional LGBTQIA+ care and research. Direct the crafting of an overarching narrative arc that illuminates Fenway 's vision for impact and work throughout the organization to weave this narrative into their care, services, research, education, advocacy, organizational messaging, and brand identity.

Communications Strategy, Vision, and Leadership

• Work with the EVP of External Relations and senior leadership to articulate key communications outcomes and develop strategies to achieve these outcomes.
• Craft an overarching narrative arc and core-messaging platform for Company that will form the basis of all communications within the framework of annual goals.
• Develop and execute a comprehensive annual communication plan to achieve strategic communications goals.
• Apply an intersectional equity lens to inform their communications strategies and plans.
• Support transparent, consistent internal communications with staff at all levels of the organization to cultivate a healthy workplace culture.
• Coordinate with collaborating and partner organizations to elevate the visibility of shared initiatives and advance shared goals.

Communications, Marketing, and Design

• Ensure that Company communications are consistently on-message, high-quality, professional, engaging, and appropriately targeted for key stakeholders.
• Develop and maintain Company communications and editorial content calendars. Collaborate with Company department heads and other stakeholders to generate relevant content.
• Identify and develop stories and profiles to illuminate the impact of Company.
• Oversee execution of a social media (e.g., Facebook, Twitter, LinkedIn) strategy and plan to support Company 's organizational goals, reinforce their strategic direction, and highlight their signature programs and services, accomplishments, publications, and positions.
• Oversee design of print and digital content to ensure that it is on brand.
• Oversee equity-centered procurement/development and strategic use of print, graphic, and photographic visual images and assets for Company communications and collateral.

Media and Public Relations

• Develop and execute a media and public relations strategy for Company.
• Serve as lead point person and spokesperson for earned media opportunities. Engage and support Company board and staff as appropriate to leverage these opportunities.
• Identify and leverage emerging communications opportunities, events, and initiatives.
• Cultivate relationships with general and sector-specific media. Position Company as a go-to resource for expert commentary.
• Write and distribute press releases and pitch stories for broader public outreach, working with Fenway staff to identify key individuals who can speak with the media about a variety of different topics; cultivating clients to assist in promoting Fenway 's media presence.
• Develop and maintain a comprehensive press list.
• Track and disseminate media coverage of Company.
• If needed, manage crisis communications with a commitment to candor, authenticity, and transparency.

Event Support

• Develop and execute comprehensive marketing and communications strategies to brand and promote Company 's signature conferences, programs, and special events including key messages, graphics, print and electronic collateral, press releases and media outreach, and website and social media promotions

Board and Development Support

• Create leveraged, energizing opportunities for board and staff to engage in communications for Company.
• Work closely with the Resource Development and Donor Engagement team to engage current and prospective donors and supporters effectively and make a compelling case for investment.

Analysis and Evaluation

• Establish systems to track, measure, and evaluate the impact of Company 's communications efforts across all platforms.
• Integrate key learnings from evaluation and tracking practices to regularly recalibrate and improve efforts.

Administrative/Other

• Supervise the Communications team.
• Coordinate and manage communications consultants.
• Serve as a key strategic advisor to the EVP of External Relations and other senior leaders

Requirements

Skills, Knowledge, and Experience:

The Vice President of Communications is an articulate, strategic, and highly motivated communications professional who supports the work of a dynamic, complex, and multi-faceted organization. This role requires a person with strategic acumen, creative spark, excellent written and verbal communication abilities, strong execution skills and attention to detail, and the interpersonal capacity and grace to work effectively with a range of external and internal audiences, and stakeholders and partners. This individual must be culturally competent and highly fluent when working with diverse LGBTQIA+ constituents and stakeholders. The ideal candidate will be someone who is energized by the work at hand, and who will inspire others to engage deeply in communications efforts as a shared undertaking throughout the Company organization.

The work is fast-paced and often ambiguous, and a successful candidate will need to blend flexibility with disciplined execution and strong self-awareness and confidence in operating through informal channels as well as established hierarchy.

Experience

• Experience developing and executing highly effective strategic communications plans in a complex, multi-faceted organization.
• Experience developing and executing successful event-focused communications and campaigns.
• Experience in strategic media relations.
• Demonstrated track record in building brands, creating integrated marketing campaigns to raise awareness, and catalyze engagement and community-building.

Skills

• Ability to organize, prioritize, and manage complex, multidimensional projects to successful completion within desired timeframes.
• Excellent verbal and written communication skills.
• Excellent interpersonal skills.
• In-depth knowledge of print production methods and cost management.
• Ability to define goals, meet urgent deadlines, and organize and prioritize projects.
• Impeccable attention to detail.
• Capacity to effectively supervise the communications team

Other Characteristics

• Collaborative style with the ability to relate effectively to people from diverse backgrounds.
• Appreciation for a collegial and learning work environment.
• Ability to interface effectively with a wide range of stakeholders.
• A fluency in understanding the LGBTQIA community and a passionate commitment to serving it.
• A love of language, and an appreciation for beauty.