Director of Marketing and Communications

POSITION SUMMARY:

The Director of Branding is responsible for modeling the three Company values of Compassion, Integrity, and Excellence, and for promoting the Compassus philosophy, using the six Pillars of success as the foundation. The Director of Branding is responsible for upholding the Code of Ethical Conduct and for promoting positive working relationships within the Company, among all departments, and all external stakeholders. The Director of Branding is directly responsible to direct and manage the Compassus brand, its integrity, application, and interpretation in internal and external modes and materials, and to plan, produce, and distribute branded materials, resources, and events.

PRINCIPAL ACCOUNTABILITIES

• Regulatory Compliance Pillar of Success
  • Complies with all federal, state, and local laws, rules, and regulations to which the Company is subject.
  • Understands and adheres to all Company policies and procedures.
  • Protects the confidentiality of all patient, colleague, and Company information.
  • Cooperates with internal and external surveys, audits and investigations, providing truthful and accurate information.

• Colleagues and Culture Pillar of Success

• Contributes to a positive and professional work environment through personal choice of actions, according to the Hospice Compassus Code of Ethical Conduct.
• Participates in regular, direct, and effective communications with colleagues and leaders, promoting team building, problem solving, and peer support.

• Quality Pillar of Success
  • Exhibits compassion, dignity, and respect to our patients and families in all circumstances.
  • Works consistently to do things right the first time, in accordance with our core value of Excellence.
  • Makes efficient and effective use of resources to complete assignments.
  • Demonstrates personal responsibility for professional development and training.

• Service Pillar of Success
  • Exemplifies the Hospice Compassus Service Commitment in all actions.
  • Demonstrates willingness and ability to adjust to change rapidly and is flexible in a variety of situations.
  • Is open, receptive, approachable, and quick to respond to direction and assignments.

• Growth Pillar of Success
  • Demonstrates initiative and a "Level 5" Commitment to achieving Company growth and results to ensure long-term viability.
  • Represents the Company positively and professionally within the community.

• Financial Responsibility Pillar of Success

• Conducts business effectively and in a fiscally responsible manner.
• Applies the most cost-effective approach to every situation.
• Practices good stewardship with regard to Company time, money, and physical resources.

• Position-specific Responsibilities
• Defining, communicating, preserving, and enforcing the standards of the Compassus brand
• Making Compassus branded materials and resources available to the leaders of all Compassus programs, including
  • identity materials
  • sales and communications support materials
  • promotional items
  • logo wear
  • on-hold telephone messaging
  • directory advertising
• Collaborating with 80+ executive directors, sales directors, and their supervisors
  • to plan, produce, and conduct community (or other) activities at individual locations
  • to survey, plan, manufacture, deliver, and install program signage (at 150+ locations)
• Collecting, cataloging, and evaluating the branded materials of acquired companies, and recommending which are to be continued, discontinued, integrated, or modified for further national use
• Managing creative development processes to produce original branded materials and to integrate and adapt existing materials
• Creating on-line publications for distribution to (and measuring the response of) various audiences, e.g. monthly political advocacy updates, weekly "newsletters," communications about special events
• Managing the relationship and supervising the activities of certain major Compassus vendors
• Supporting the development, planning, production, and implementation of major national and regional communications and development events.
• Performs other duties as assigned.

KNOWLEDGE AND SKILLS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in marketing preferred
• Minimum of 5 years' experience in marketing, branding, and events.
• Ability to utilize metrics to identify opportunities for service improvement
• Ability to apply best practices to departmental operations
• Demonstrated analytical and problem solving skills
• Strong organizational and time management skills
• Excellent communication skills
• Excellent customer service skills
• Strong written and verbal communications. Ability to document as required by regulations.
• Ability to effectively present information and respond to questions from leaders, colleagues, investors and external parties
• Demonstrated employee management skills; ability to plan, assign and direct work; ability to recruit, mentor and evaluate employees
• Ability to define problems, understand and collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in a variety of forms and deal with several abstract and concrete variables.
• Proficiency in Microsoft Office Suite, especially advanced Excel skills
• Strong organizational and interpersonal skills

Other Qualifications

Individual must be able to work a flexible schedule and work more than forty hours per week as needed to satisfy team objectives and meet deadlines. Individual must be able to travel occasionally. Individual is expected to further his/her knowledge of accounting rules and best practices and general business practices through attendance of seminars and professional meetings.

Certifications, Licenses and Registrations

None.

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by a colleague to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the colleague is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The colleague is frequently required to walk. The colleague is occasionally required to stand. The colleague must regularly lift and /or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WORK ENVIRONMENT The work environment characteristics described here are representative of those a colleague encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.