Undergraduate Admissions Counselor

Undergraduate Admissions Counselor

Salary Range: $50,000.00 - $70,304.00 Salary
Level:
Position Type: Staff - Full Time
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Description
Job Description

Job Title: Undergraduate Admissions Counselor
Division: Enrollment & Marketing
Department: Undergraduate Admissions
Reports To: Executive Director of Undergraduate Admissions
Status: Full-time, Exempt
Date: January 6, 2026

Summary

The Undergraduate Admissions Counselor plays a critical role in supporting Dominican University of California's enrollment goals through strategic, student-centered recruitment. As a member of a collaborative admissions team, this position manages an assigned recruitment territory, builds meaningful relationships with prospective students and families, and uses data and CRM tools to guide outreach, application review, and yield efforts. The Counselor represents Dominican both on campus and in the field and contributes to a high-touch, outcomes-driven admissions process.

Qualifications
Essential Duties and Responsibilities

Prospective Student Counseling & Yield Engagement

1. Manage recruitment activities for an assigned geographic territory from inquiry through enrollment, with a focus on application completion, admission, and yield.
2. Build sustained, personalized relationships with prospective students and families through phone, email, text, virtual engagement, in-person meetings, and events.
3. Counsel students and families on admissions requirements, timelines, academic programs, and next steps, providing individualized follow-up based on student needs and enrollment stage.
4. Use CRM tools (Slate) to track engagement, segment audiences, and tailor communication strategies to support enrollment and yield goals.
5. Schedule and coordinate campus visits, interviews, and follow-up engagement to help students envision themselves at Dominican.
6. Conduct admissions interviews, campus tours, classroom visits, and presentations for individuals and groups.

Recruitment Travel & Territory Strategy

1. Develop and execute a data-informed recruitment plan for an assigned territory, including high school visits, college fairs, and counselor outreach.
2. Represent Dominican University of California at high school and community college visits, college fairs, and special recruitment programs.
3. Build and maintain strong relationships with high school and college counselors to encourage referrals and ensure accurate representation of Dominican programs and policies.
4. Coordinate all aspects of recruitment travel, including scheduling, transportation, and accommodations.
5. Extensive overnight travel is required, primarily during peak recruitment seasons in the fall, with additional travel in the spring. Evening and weekend work is required throughout the year.

Application Review & Evaluation

1. Review, evaluate, and render admissions decisions on student applications, including transcripts, test scores, essays, applications, and letters of recommendation.
2. Apply admissions policies consistently while exercising professional judgment aligned with institutional priorities and enrollment goals.
3. Communicate with applicants to ensure completion of application files and timely submission of required materials.

Data, CRM, & Daily Operations

1. Maintain accurate, timely records of student interactions, recruitment activity, and application progress within Slate CRM.
2. Monitor territory performance, application pipelines, and enrollment trends to inform outreach, follow-up, and yield strategies.
3. Provide exceptional customer service to students, families, counselors, faculty, and staff through email, phone, and in-person interactions.
4. Collaborate regularly with the admissions team and supervisor to assess progress toward enrollment goals and adjust strategies as needed.

Recruitment Events & Yield Programming

1. Assist in the planning, coordination, and execution of recruitment and yield events such as open houses, admitted student programs, and off-campus receptions.
2. Actively engage prospective and admitted students and families at events, providing guidance that supports enrollment decision-making.

Project Management & Strategic Initiatives

1. Participate in and lead admissions initiatives such as Student Ambassador programming, campus visit experiences, group tours, alumni engagement, and electronic recruitment campaigns.
2. Contribute to yield strategies, communication planning, and special outreach initiatives for targeted student populations.
3. Develop and maintain documentation, workflows, and best practices related to assigned programs or projects.
4. Assist with research and analysis related to domestic and international recruitment strategies, enrollment trends, and outreach effectiveness.
5. Perform other duties as assigned.

Required Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree from a four-year college or university, or an equivalent combination of education and experience
• Valid driver's license with a satisfactory driving record (must be maintained)
• Ability and willingness to consent to a background investigation
• Ability to rent automobiles
• Ability to lift up to 35 pounds
• Ability to manage multiple priorities in a deadline- and goal-driven environment
• Strong written and verbal communication skills
• Ability to present effectively to diverse audiences
• Proficiency with CRM systems and data-driven workflows (Slate preferred)
• Strong organizational, project management, and event coordination skills
• Bilingual in Spanish (preferred)

Dominican University of California is committed to academic excellence, social justice, and community engagement. The University values diversity, equity, and inclusion and encourages applications from candidates who share these commitments.

Dominican University of California is an independent, international, learner-centered university, offering both undergraduate and graduate programs. Dominican has a 1:10 teacher-to-student ratio, an average class size of 16, with a small-town feeling in a park- like campus. We blend interdisciplinary core courses, real-world studies, and small classes with close and supportive academic advising and mentoring.

Dominican University of California is an Equal Opportunity Employer committed to excellence through diversity, and takes pride in its multicultural environment. We are committed in thought, word, and deed to recruiting and retaining a workforce that values the diversity of its student body. The University actively promotes an institutional culture that practices equity and inclusion. We strongly encourage applications from members of all under-represented groups in higher education.

Dominican University of California participates in E-Verify, an online system used to verify the employment eligibility of all new hires in accordance with federal law.


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