Beverage Program Manager
IMI Agency
Beverage Program Manager Wine, Beer & Spirits USA CO TX D.C. GA IL TN MD (Two Openings)
Status: Full-time Remote w/ travel Mission:
IMI Agency specializes in Building Better Beverage Business for our Hospitality Clients through cutting-edge marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients.
Job Summary:
We have an opening for a trend-finding, data-prone, efficient, and methodical Beverage Program Manager Lead to work within IMI's world-leading hotel client. This person will work with IMI's Director of Accounts and the Client Beverage team to enhance the beverage program through analyzing data, program practices, and industry trends to develop, train, and deploy scalable beverage efficiency procedures. The Beverage Program Manager will track and assess post-training performance and adjust as needed across the Clients' Hotel Brands. The Beverage Program Manager will lead beverage data compilation, research and development, presentations, training, program launches & revisions, live openings, program compliance, and remediation programs. This includes, but is not limited to, maintaining property relationships, sustaining accountability across menus to ensure brand standards are being met, supporting new rollouts and beverage initiatives, and managing key vendors and stakeholders' performance and interactions. This person must be well-rounded and able to hold their own with Senior Leadership, Stakeholders, and internal departments while leading property-level Managers.
Responsibilities will include:
- Lead R&D for branded cocktails programs, including seasonal updates for brand hotels (e.g., new menus & use records, imagery, seasonal specials, PR opportunities, etc.)
- Compile and present associated beverage program data
- Refresh training material and programming for optional bar items
- Inspire properties to drive revenue by leveraging trends and fads across the beverage industry
- Own U.S. beverage deployment
- Facilitate beverage training and events in Client's Bar Development Studio, located at Headquarters
- Support bar activation for halo openings & brand activations (conferences and special events)
- Provide training and sustainable programming for underperforming properties
- Identify experiential beverage programs for lifestyle brands
- Lead beverage-related POCs across all Brand spaces
Education & Qualifications:
- Advanced knowledge and experience in developing, deploying, and assessing National Beverage Programs across brands.
- Proven working experience in beverage trend spotting, and beverage data analysis, staying current with present and future trends; Boosting revenue per fad.
- Expertise in cocktails, spirits, and a variety of beverages (i.e., beer, wine, non-alcoholic beverages).
- Bachelor's degree in marketing, Communication, Hospitality, or related field is preferred.
- Solid understanding of developing programs for working bars.
- Expertise in training and coaching, including remediation programs.
- Experience creating and presenting presentations to groups of all sizes in-person and virtually.
- Experience deploying large-scale materials to personnel of all levels.
- Proficient in Excel, PPT, Teams, Outlook, PowerPoint, Word, and other Microsoft tools.
- Experience running promotions & activations on the property level.
- Strong presentation, interpersonal, organizational, and writing skills.
- Strong time management and organization skills.
- Ability to effectively manage multiple projects and balance priorities.
- Works well under pressure and with tight deadlines.
- Flexible and able to work with different management styles.
- Takes initiative and is a part of the solution to issues and problems.
- High-energy people skills and a professional demeanor.
- Hospitable, with a service-prone, client-first mentality.
- Follow-up and follow-through must be your mantra!
- Ability to travel as needed 50%+.
If this describes you and you can work in a macro-managed environment and complete tasks with spot-on accuracy, we want to hear from you! Contact:
IMI Agency is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
IMI Agency (Incentive Marketing, Inc.) specializes in Building Better Beverage Business for our Hospitality Clients through cutting-edge marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the Chain Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients. For over 30 years, we have maintained a singular focus: to manage in the best interests of our clients. We exist as an extension, a partner-there to simplify the complex, to be transparent, to offer a unique perspective that goes beyond the bottom line but is always completely aligned with you!
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