Specialist Communications and Social Media
Fox Valley Technical College
Job Category
Regular Support Staff
FVTC Worksite
Appleton Main Campus
Hours Per Week
40
Job Description Summary
This position collaborates with Communications and Content Manager to plan, write, and publish social media content, ensuring positive brand reputation and audience engagement. Creates and measures digital marketing campaigns, develops creative designs, and produces marketing materials, including video content and written copy, aligning with college branding and goals.
Job Description
Essential Functions and Responsibilities
The following duties are primarily performed and are essential for this position. Employees are expected to be able to perform each of these job duties satisfactorily to be qualified for the position. Other duties may be required and assigned.
- Working with Communications and Content Manager, facilitates the day-to-day content and publishing activities associated with the college's social media platforms to include content planning, writing and publishing; monitors social media platforms and responds/triages inquiries and comments to ensure a positive brand reputation and engages in social listening with audiences to build and ensure brand loyalty.
- Writes and curates editorial content for the online newsroom of the college website.
- Develops written and designed communications for a variety of other marketing initiatives: college magazine, social media, website, articles, scripts, etc. following the editorial calendar and college marketing priorities.
- Writes creative marketing copy and integrates text and visual images in a creative, consistent manner to align with other college communications.
- Interviews alumni, employers, students and community members for articles and testimonials, creating content for use in marketing, sales and media materials.
- Utilizes effective storytelling skills for creative writing projects.
- Utilizes technology to create on-the-go videos and social media content.
- Collaborates with AV team on photo and video project needs.
- Consults and coordinates projects with other department staff to best meet college goals and customer needs, including project quality, consistency with the College brand and project due dates.
- Works with marketing team in measuring results of marketing and communications efforts and implements changes in future work.
- Creates digital marketing and advertising campaigns, for social media and other evolving digital media platforms as needed. Builds the ads utilizing various marketing technologies and measures results of campaigns. Produces creative design that is consistent with college marketing strategy and brand position and effectively communicates the reasons for the recommended course of action.
- May design printed materials including ads, flyers, postcards, small brochures, and similar products. Prepare electronic files to meet the requirements for digital use and of outside vendors and for production purposes.
Minimum Qualifications
Education and/or Experience Requirements:
- Bachelor's degree in communications, journalism, or marketing with coursework in the areas of social media, creative writing, journalism, and public relations.
- At least two years of recent, related experience to include the following:
- Social Media
- Digital Marketing
- Creating, writing, and implementing targeted marketing content
- Creating branded communications across multiple media platforms
- Experience with data and analytics preferred.
Licenses, Certifications, and Other Requirements:
- Intermediate skills in Microsoft Word, Excel, and PowerPoint.
- Intermediate design skills with InDesign, Adobe Photoshop, Illustrator and Express.
- Knowledge of social media management tools.
- Knowledge of AP style.
In evaluating candidates for this position, Fox Valley Technical College may consider a combination of education, training, and experience which provides the necessary knowledge, skills, and abilities to perform the duties of this position.
Work Environment
- Work will be completed in a hybrid environment, both in person and virtually.
Work environment may change based upon college needs.
Physical Requirements
- Sitting: This role requires extended periods of sitting while performing tasks and utilizing computer systems.
- Mobility: While much of the work is desk-based, occasional mobility may be necessary for attending meetings, office tours, or events within the workplace.
- Repetitive Motions: Capacity to perform repetitive motions, such as typing, without discomfort or injury.
- Communication: Clear verbal and written communication skills are essential for interacting with employees, candidates, and stakeholders, both in-person and through electronic means.
EOE/ADA Statement
Fox Valley Technical College (FVTC) is an Equal Opportunity Employer (EOE). In compliance with the Americans with Disabilities Act (ADA), FVTC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
Nothing in this job description limits management's right to assign or reassign duties and responsibilities to this job at any time. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement or affect the at-will nature of the employment arrangement between the employee and company and is subject to change by the employer as the needs of the employer and requirements of the job change.
Additional Information
Starting Range: $24.53 - $28.86 per hour
Pay is based on a multitude of factors, including experience, qualifications, education, relevant certifications, internal equity, and market data.
Note: Internal applicants' wage will be based upon the applicable compensation guidelines.
At Fox Valley Technical College, we recognize employees as key contributors to our mission and are committed to fostering a culture of fairness, transparency, and excellence. Our total rewards philosophy ensures equitable compensation and benefits, supporting a highly engaged workforce. Our comprehensive benefits package includes medical, dental, and vision insurance, along with retirement contributions to the Wisconsin Retirement System and 403(b)/457 plan options. Employees enjoy paid time off, sick leave, holidays, bereavement leave, and recess periods. We offer life and disability insurance, with options for additional coverage. Work-life balance is supported through flexible schedules or remote work options (for some positions) and wellbeing programs. Professional development opportunities include training, certifications, and tuition reimbursement. Additional perks at the Appleton Main Campus include an onsite health and wellbeing clinic, dental clinic, fitness center, Parent/Child Center (onsite child care), library, cafe, printing services, Trilogy Salon & Spa, and more.
Fox Valley Technical College is an Equal Opportunity/Affirmative Action institution, providing equal opportunity to all persons, including members of underrepresented racial and ethnic backgrounds, females, veterans and individuals of all abilities.
For questions regarding the College's nondiscrimination policy, contact: Rayon Brown - (Affirmative Action), (sex-based discrimination or harassment), or Dan Squires - (Disability related discrimination).
To apply, please visit:
Fox Valley Technical College celebrates diversity, supports equity and inclusiveness, and encourages individual expression in our workplace.
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