Quantum Health
Dublin, Ohio
Description Location: This position may work remotely anywhere in the United States of America with significant business travel to and from prospect/client sites and/or the Quantum Health home office in Dublin, OH. Who we are Founded in 1999 and headquartered in Central Ohio, we're a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we're on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost - that's why we call ourselves Healthcare Warriors . We're committed to building diverse and inclusive teams - more than 2,000 of us and counting - so if you're excited about this position, we encourage you to apply - even if your experience doesn't match every requirement. About the role The Business Development Representative (BDR) plays a critical role in creating a qualified pipeline for Quantum Health's Sales organization. BDRs are responsible for sourcing, qualifying, and advancing early-stage opportunities with Direct Employers and Consultants aligned to Quantum Health's Ideal Customer Profile (ICP). This role combines outbound prospecting, inbound lead qualification, consultant engagement, and event-based prospecting to deliver consistent meeting production and pipeline influence. What you'll do (Essential Responsibilities) Meeting Generation & Qualification Source and book qualified Discovery Meetings with Direct Employer prospects and Consultant partners. Consistently achieve or exceed monthly, quarterly, and annual meeting targets, including minimum Direct Employer requirements. Conduct initial qualification conversations, articulate Quantum Health's value proposition, and ensure meetings meet "Qualified Prospect" criteria. Attend Discovery Meetings when needed to support progression to Sales Qualified (SQ). Partner with Sales Executives and SAs to set the next steps and confirm opportunity advancement. Outbound Prospecting & Territory Development Execute structured outbound outreach (phone, email, LinkedIn, Outreach.io campaigns) to build a predictable pipeline of qualified prospects. Build and maintain territory coverage aligned to GTM strategy, segment criteria, and assigned account lists. Identify, research, and prioritize target accounts via Salesforce, ZoomInfo, LinkedIn Sales Navigator, and other BD tools. Maintain strong working knowledge of competitor landscapes and market trends. Data Quality, Documentation & Technology Utilization Ensure accurate and timely entry of all activities, contacts, meetings, and opportunity details in Salesforce. Maintain accurate and up-to-date Account and Contact records in Salesforce, ensuring segmentation, titles, hierarchies, outreach activity, and data fields are consistently updated. Follow all BD processes for event creation, opportunity creation, meeting recording, and progression workflows. Provide weekly and monthly reporting on pipeline creation, outreach performance, and territory engagement. Prepare pre-call briefs and materials as needed for Sales Executives. Campaign Execution & Event-Based Prospecting Execute and monitor campaigns via phone calls, Outreach.io sequences, and LinkedIn outreach in assigned territory to ensure a robust pipeline of opportunities. Support event-based initiatives as needed related to conference booth engagement and sales hosted events. All other duties as assigned. What you'll bring (Qualifications) Bachelor's degree in business or equivalent 3+ years of experience in B2B Inside Sales/Business Development/Lead Generation; healthcare field a plus Demonstrated proficiency in using Word, PowerPoint and Excel Experience using Salesforce, ZoomInfo, Outreach.io, LinkedIn Sales Navigator, miEdge, BenefitFlow, or similar tools Strong communication skills with the ability to lead high-level conversations with senior HR, Benefits, and Consultant contacts Highly organized, self-motivated, and comfortable working in a metric-driven environment. Ability to manage multiple priorities, maintain accurate documentation, and work independently in a hybrid or remote setting. Strong administrative/technical skills; Comfort working on a PC using Microsoft Office (Outlook, Word, Excel, PowerPoint), IM/video conferencing (Teams & Zoom), and telephones efficiently. A high degree of personal accountability and trustworthiness, a commitment to working within Quantum Health's policies, values and ethics, and to protecting the sensitive data entrusted to us. What's in it for you Compensation: Competitive base and incentive compensation Coverage: Health, vision and dental featuring our best-in-class healthcare navigation services, along with life insurance, legal and identity protection, adoption assistance, EAP, Teladoc services and more. Retirement: 401(k) plan with up to 4% employer match and full vesting on day one. Balance: Paid Time Off (PTO), 7 paid holidays, parental leave, volunteer days, paid sabbaticals, and more. Development: Tuition reimbursement up to $5,250 annually, certification/continuing education reimbursement, discounted higher education partnerships, paid trainings and leadership development. Culture: Recognition as a Best Place to Work for 15+ years, dedication to diversity, philanthropy and sustainability, and people-first values that drive every decision. Environment: A modern workplace with a casual dress code, open floor plans, full-service dining, free snacks and drinks, complimentary 24/7 fitness center with group classes, outdoor walking paths, game room, notary and dry-cleaning services and more! What you should know Internal Associates: Already a Healthcare Warrior? Apply internally through Jobvite. Process: Application > Phone Screen > Online Assessment(s) > Interview(s) > Offer > Background Check. Diversity, Equity and Inclusion: Quantum Health welcomes everyone. We value our diverse team and suppliers, we're committed to empowering our ERGs, and we're proud to be an equal opportunity employer . Tobacco-Free Campus: To further enable the health and wellbeing of our associates and community, Quantum Health maintains a tobacco-free environment. The use of all types of tobacco products is prohibited in all company facilities and on all company grounds. Compensation Ranges: Compensation details published by job boards are estimates and not verified by Quantum Health. Details surrounding compensation will be disclosed throughout the interview process. Compensation offered is based on the candidate's unique combination of experience and qualifications related to the position. Sponsorship: Applicants must be legally authorized to work in the United States on a permanent and ongoing future basis without requiring sponsorship. Agencies: Quantum Health does not accept unsolicited resumes or outreach from third-parties. Absent a signed MSA and request/approval from Talent Acquisition to submit candidates for a specific requisition, we will not approve payment to any third party. Reasonable Accommodation: Should you require reasonable accommodation(s) to participate in the application/interview/selection process, or in order to complete the essential duties of the position upon acceptance of a job offer, click here to submit a recruitment accommodation request. Recruiting Scams: Unfortunately, scams targeting job seekers are common. To protect our candidates, we want to remind you that authorized representatives of Quantum Health will only contact you from an email address ending Quantum Health will never ask for personally identifiable information such as Date of Birth (DOB), Social Security Number (SSN), banking/direct/tax details, etc. via email or any other non-secure system, nor will we instruct you to make any purchases related to your employment. If you believe you've encountered a recruiting scam, report it to the Federal Trade Commission and your state's Attorney General.
Description Location: This position may work remotely anywhere in the United States of America with significant business travel to and from prospect/client sites and/or the Quantum Health home office in Dublin, OH. Who we are Founded in 1999 and headquartered in Central Ohio, we're a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we're on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost - that's why we call ourselves Healthcare Warriors . We're committed to building diverse and inclusive teams - more than 2,000 of us and counting - so if you're excited about this position, we encourage you to apply - even if your experience doesn't match every requirement. About the role The Business Development Representative (BDR) plays a critical role in creating a qualified pipeline for Quantum Health's Sales organization. BDRs are responsible for sourcing, qualifying, and advancing early-stage opportunities with Direct Employers and Consultants aligned to Quantum Health's Ideal Customer Profile (ICP). This role combines outbound prospecting, inbound lead qualification, consultant engagement, and event-based prospecting to deliver consistent meeting production and pipeline influence. What you'll do (Essential Responsibilities) Meeting Generation & Qualification Source and book qualified Discovery Meetings with Direct Employer prospects and Consultant partners. Consistently achieve or exceed monthly, quarterly, and annual meeting targets, including minimum Direct Employer requirements. Conduct initial qualification conversations, articulate Quantum Health's value proposition, and ensure meetings meet "Qualified Prospect" criteria. Attend Discovery Meetings when needed to support progression to Sales Qualified (SQ). Partner with Sales Executives and SAs to set the next steps and confirm opportunity advancement. Outbound Prospecting & Territory Development Execute structured outbound outreach (phone, email, LinkedIn, Outreach.io campaigns) to build a predictable pipeline of qualified prospects. Build and maintain territory coverage aligned to GTM strategy, segment criteria, and assigned account lists. Identify, research, and prioritize target accounts via Salesforce, ZoomInfo, LinkedIn Sales Navigator, and other BD tools. Maintain strong working knowledge of competitor landscapes and market trends. Data Quality, Documentation & Technology Utilization Ensure accurate and timely entry of all activities, contacts, meetings, and opportunity details in Salesforce. Maintain accurate and up-to-date Account and Contact records in Salesforce, ensuring segmentation, titles, hierarchies, outreach activity, and data fields are consistently updated. Follow all BD processes for event creation, opportunity creation, meeting recording, and progression workflows. Provide weekly and monthly reporting on pipeline creation, outreach performance, and territory engagement. Prepare pre-call briefs and materials as needed for Sales Executives. Campaign Execution & Event-Based Prospecting Execute and monitor campaigns via phone calls, Outreach.io sequences, and LinkedIn outreach in assigned territory to ensure a robust pipeline of opportunities. Support event-based initiatives as needed related to conference booth engagement and sales hosted events. All other duties as assigned. What you'll bring (Qualifications) Bachelor's degree in business or equivalent 3+ years of experience in B2B Inside Sales/Business Development/Lead Generation; healthcare field a plus Demonstrated proficiency in using Word, PowerPoint and Excel Experience using Salesforce, ZoomInfo, Outreach.io, LinkedIn Sales Navigator, miEdge, BenefitFlow, or similar tools Strong communication skills with the ability to lead high-level conversations with senior HR, Benefits, and Consultant contacts Highly organized, self-motivated, and comfortable working in a metric-driven environment. Ability to manage multiple priorities, maintain accurate documentation, and work independently in a hybrid or remote setting. Strong administrative/technical skills; Comfort working on a PC using Microsoft Office (Outlook, Word, Excel, PowerPoint), IM/video conferencing (Teams & Zoom), and telephones efficiently. A high degree of personal accountability and trustworthiness, a commitment to working within Quantum Health's policies, values and ethics, and to protecting the sensitive data entrusted to us. What's in it for you Compensation: Competitive base and incentive compensation Coverage: Health, vision and dental featuring our best-in-class healthcare navigation services, along with life insurance, legal and identity protection, adoption assistance, EAP, Teladoc services and more. Retirement: 401(k) plan with up to 4% employer match and full vesting on day one. Balance: Paid Time Off (PTO), 7 paid holidays, parental leave, volunteer days, paid sabbaticals, and more. Development: Tuition reimbursement up to $5,250 annually, certification/continuing education reimbursement, discounted higher education partnerships, paid trainings and leadership development. Culture: Recognition as a Best Place to Work for 15+ years, dedication to diversity, philanthropy and sustainability, and people-first values that drive every decision. Environment: A modern workplace with a casual dress code, open floor plans, full-service dining, free snacks and drinks, complimentary 24/7 fitness center with group classes, outdoor walking paths, game room, notary and dry-cleaning services and more! What you should know Internal Associates: Already a Healthcare Warrior? Apply internally through Jobvite. Process: Application > Phone Screen > Online Assessment(s) > Interview(s) > Offer > Background Check. Diversity, Equity and Inclusion: Quantum Health welcomes everyone. We value our diverse team and suppliers, we're committed to empowering our ERGs, and we're proud to be an equal opportunity employer . Tobacco-Free Campus: To further enable the health and wellbeing of our associates and community, Quantum Health maintains a tobacco-free environment. The use of all types of tobacco products is prohibited in all company facilities and on all company grounds. Compensation Ranges: Compensation details published by job boards are estimates and not verified by Quantum Health. Details surrounding compensation will be disclosed throughout the interview process. Compensation offered is based on the candidate's unique combination of experience and qualifications related to the position. Sponsorship: Applicants must be legally authorized to work in the United States on a permanent and ongoing future basis without requiring sponsorship. Agencies: Quantum Health does not accept unsolicited resumes or outreach from third-parties. Absent a signed MSA and request/approval from Talent Acquisition to submit candidates for a specific requisition, we will not approve payment to any third party. Reasonable Accommodation: Should you require reasonable accommodation(s) to participate in the application/interview/selection process, or in order to complete the essential duties of the position upon acceptance of a job offer, click here to submit a recruitment accommodation request. Recruiting Scams: Unfortunately, scams targeting job seekers are common. To protect our candidates, we want to remind you that authorized representatives of Quantum Health will only contact you from an email address ending Quantum Health will never ask for personally identifiable information such as Date of Birth (DOB), Social Security Number (SSN), banking/direct/tax details, etc. via email or any other non-secure system, nor will we instruct you to make any purchases related to your employment. If you believe you've encountered a recruiting scam, report it to the Federal Trade Commission and your state's Attorney General.
Cognizant
Director of Sales - IOA (Intelligent Operations & Automation) - Life Sciences IOA Business Unit is one of Cognizant's highest growth businesses and a critical part of Cognizant's Digital imperatives in the market. North America is a high-growth region and IOA is looking at expanding its presence further. Life Sciences operations is one of the fastest growing service lines within IOA (Intelligent Operations and Automation). To meet IOA's strategic growth objectives of LS operations we are looking for a highly accomplished, results-driven senior sales executive to originate, advance, and close large sales opportunities in outsourcing. This individual will be working with industry community (Client Partners, SLM (Service line managers) and IOA Leadership to drive sales and business development in a high growth and highly autonomous environment. This role will have a visible presence within the Life Sciences/Medical Device industry representing Cognizant and our service offerings Role Summary Title -Director of Sales/Service Line Sales Specialist (SLS)- IOA/BPO Transformation Location - Boston, MA, USA (must live or be willing to relocate) Travel - Travel will vary depending on customer and prospect requirements. Summary Job Description: Define and grow topline growth and improve the go-to-market plans, offerings, and value propositions in MedTech and Health Sciences Drive sales, P&L growth and pipeline across existing relationships and drive revenue growth and hunting for new logos, building and closing active pipeline on a quarter-on-quarter basis Build strong internal relationships with IOA Commercial/Offshore Delivery Heads, Cognizant's Market Commercial & Delivery Unit) leadership, and other core leaders. Key Accountabilities Closing Sales - The main responsibility and focus of the role will be the growth of our IOA business within NA, Specifically, win new deals in customer account per pre agreed targets. Sales Plan Creation - A critical early task will be developing and executing a quota growth plan for selected lines of business. Pipeline Management - Among the critical tasks likely to be featured in the sales plans, are developing the opportunity pipeline, qualifying high priority deals and winning new business in line with agreed targets. Demand Generation - To work with IOA and Life Sciences Commercial team to identify prospects, create marketing plans and take responsibility to engage new clients in conversation Proposal Development - Understand customer needs and translate them into winning proposals for Cognizant and its customer in partnership with the presales and solution teams Deal Shaping / Pricing Development - Develop creative deal shapes, commercial structures, and pricing proposals as part of a winning sales pursuit. Work closely with the business unit, Commercial Director, Bid Directors, and regional FP&A teams Market Intelligence - Provide competitive intelligence associated with market pricing and specific competitor strengths, weaknesses, tactics, etc. C-Level Client Relationship Building - Build relationships across CXO levels in client organizations and developing executive level relationships. Regular Third-Party Intermediary Interaction - Participate in industry 3rd party seminars, meetings, analyst forums, Cognizant capability presentations, etc. to develop deeper industry connects in relation to our clients and key local IOA intermediaries. Job Requirements: Key Competencies Life Sciences, MedTech, Health Science, or consulting experience is required. Consistent record of growing business successfully over the years through strong client relationships and a deep understanding of the LS/MedTech industry specifically Medical Device Demonstrated ability of building sales and account management teams. Deep understanding of IOA/BPO/LS and able to engage C-level executives in detailed LS deals, solution, transition, and transformation shaping discussions. Significant international experience required including being conversant in global service delivery models - both shared services and BPS. Well- developed "rolodex" as well as the demonstrated ability to create strategic partnerships with large and complex organizations. Ability to operate in a fast-paced entrepreneurial and highly matrixed organization. Validated ability to guide, influence and develop a wide range of professionals. Strong problem solving and analytical skills and the ability to "roll up your sleeves" and work with a client to create timely solutions and resolutions. Qualifications 10+ years of experience in Sales and Business development within Life Sciences, HealthTech, Medical Device industry Bachelor's/Master's degrees in related field is preferred Global Business Services - Client-facing GBS project experience is preferred. Professional Contacts - Existing strong relationships with third party advisors, industry analyst, and potential C-level buyers Matrixed Organization- Experience working in a highly matrixed organization is preferred. Preferred Experience MS or MBA degree preferred. Ability to contribute to new business development efforts and to lead multiple tasks in a dynamic environment. Must be detail oriented and able to manage and maintain all facets of complex assignments. Demonstrable problem-solving abilities with the skills to identify strategic solutions to business problems with enterprise-wide implications. Demonstrate the flexibility to work among diverse corporate environments, industries, and technical and non-technical audiences. Top Reasons to Join Our Team Excellent compensation/benefits. A strong financial incentive package that includes a solid base salary with a highly attractive commission plan. Further incentives include award programs, club trips, and excellent benefits package. Wide exposure to industry, product, and functional standard methodologies; as well as outstanding teams supporting your sales pursuits. Encouraging management team that rewards initiative & success. Exciting, industry leading practice where you can truly build a long-term career. Congenial, collaborative, and goal-oriented environment; the opportunity to work with and learn from a diverse, highly experienced team of business professionals. Tremendous opportunities for growth with a real career path promoting career advancement. Salary and Other Compensation : The annual base salary for this position is between $198,000 - $218,000 depending on the experience and other qualifications of the successful candidate. This position is also eligible for Cognizant's discretionary annual incentive program and stock awards, based on performance and subject to the terms of Cognizant's applicable plans. Benefits : Cognizant offers the following benefits for this position, subject to applicable eligibility requirements: Medical/Dental/Vision/Life Insurance Paid holidays plus Paid Time Off 401(k) plan and contributions Long-term/Short-term Disability Paid Parental Leave Employee Stock Purchase Plan Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law. A Good fit for the Cognizant culture A person who possesses a true passion for changing organizations for the better, and desires to do so within a goal, yet professional atmosphere filled with business professionals who all manifest a belief in partnership, innovation, and excellence. Our "Cultural Value Drivers" are well-known and clearly communicated within the organization: Open, Visible, Motivated, Empowered, Opportunity-Filled, Flexible & Collaborative. Work Authorization Must be legally authorized to work in the United States without the need for employer sponsorship, now or any time in the future. We look forward to hearing from passionate professionals eager to make a difference.
Director of Sales - IOA (Intelligent Operations & Automation) - Life Sciences IOA Business Unit is one of Cognizant's highest growth businesses and a critical part of Cognizant's Digital imperatives in the market. North America is a high-growth region and IOA is looking at expanding its presence further. Life Sciences operations is one of the fastest growing service lines within IOA (Intelligent Operations and Automation). To meet IOA's strategic growth objectives of LS operations we are looking for a highly accomplished, results-driven senior sales executive to originate, advance, and close large sales opportunities in outsourcing. This individual will be working with industry community (Client Partners, SLM (Service line managers) and IOA Leadership to drive sales and business development in a high growth and highly autonomous environment. This role will have a visible presence within the Life Sciences/Medical Device industry representing Cognizant and our service offerings Role Summary Title -Director of Sales/Service Line Sales Specialist (SLS)- IOA/BPO Transformation Location - Boston, MA, USA (must live or be willing to relocate) Travel - Travel will vary depending on customer and prospect requirements. Summary Job Description: Define and grow topline growth and improve the go-to-market plans, offerings, and value propositions in MedTech and Health Sciences Drive sales, P&L growth and pipeline across existing relationships and drive revenue growth and hunting for new logos, building and closing active pipeline on a quarter-on-quarter basis Build strong internal relationships with IOA Commercial/Offshore Delivery Heads, Cognizant's Market Commercial & Delivery Unit) leadership, and other core leaders. Key Accountabilities Closing Sales - The main responsibility and focus of the role will be the growth of our IOA business within NA, Specifically, win new deals in customer account per pre agreed targets. Sales Plan Creation - A critical early task will be developing and executing a quota growth plan for selected lines of business. Pipeline Management - Among the critical tasks likely to be featured in the sales plans, are developing the opportunity pipeline, qualifying high priority deals and winning new business in line with agreed targets. Demand Generation - To work with IOA and Life Sciences Commercial team to identify prospects, create marketing plans and take responsibility to engage new clients in conversation Proposal Development - Understand customer needs and translate them into winning proposals for Cognizant and its customer in partnership with the presales and solution teams Deal Shaping / Pricing Development - Develop creative deal shapes, commercial structures, and pricing proposals as part of a winning sales pursuit. Work closely with the business unit, Commercial Director, Bid Directors, and regional FP&A teams Market Intelligence - Provide competitive intelligence associated with market pricing and specific competitor strengths, weaknesses, tactics, etc. C-Level Client Relationship Building - Build relationships across CXO levels in client organizations and developing executive level relationships. Regular Third-Party Intermediary Interaction - Participate in industry 3rd party seminars, meetings, analyst forums, Cognizant capability presentations, etc. to develop deeper industry connects in relation to our clients and key local IOA intermediaries. Job Requirements: Key Competencies Life Sciences, MedTech, Health Science, or consulting experience is required. Consistent record of growing business successfully over the years through strong client relationships and a deep understanding of the LS/MedTech industry specifically Medical Device Demonstrated ability of building sales and account management teams. Deep understanding of IOA/BPO/LS and able to engage C-level executives in detailed LS deals, solution, transition, and transformation shaping discussions. Significant international experience required including being conversant in global service delivery models - both shared services and BPS. Well- developed "rolodex" as well as the demonstrated ability to create strategic partnerships with large and complex organizations. Ability to operate in a fast-paced entrepreneurial and highly matrixed organization. Validated ability to guide, influence and develop a wide range of professionals. Strong problem solving and analytical skills and the ability to "roll up your sleeves" and work with a client to create timely solutions and resolutions. Qualifications 10+ years of experience in Sales and Business development within Life Sciences, HealthTech, Medical Device industry Bachelor's/Master's degrees in related field is preferred Global Business Services - Client-facing GBS project experience is preferred. Professional Contacts - Existing strong relationships with third party advisors, industry analyst, and potential C-level buyers Matrixed Organization- Experience working in a highly matrixed organization is preferred. Preferred Experience MS or MBA degree preferred. Ability to contribute to new business development efforts and to lead multiple tasks in a dynamic environment. Must be detail oriented and able to manage and maintain all facets of complex assignments. Demonstrable problem-solving abilities with the skills to identify strategic solutions to business problems with enterprise-wide implications. Demonstrate the flexibility to work among diverse corporate environments, industries, and technical and non-technical audiences. Top Reasons to Join Our Team Excellent compensation/benefits. A strong financial incentive package that includes a solid base salary with a highly attractive commission plan. Further incentives include award programs, club trips, and excellent benefits package. Wide exposure to industry, product, and functional standard methodologies; as well as outstanding teams supporting your sales pursuits. Encouraging management team that rewards initiative & success. Exciting, industry leading practice where you can truly build a long-term career. Congenial, collaborative, and goal-oriented environment; the opportunity to work with and learn from a diverse, highly experienced team of business professionals. Tremendous opportunities for growth with a real career path promoting career advancement. Salary and Other Compensation : The annual base salary for this position is between $198,000 - $218,000 depending on the experience and other qualifications of the successful candidate. This position is also eligible for Cognizant's discretionary annual incentive program and stock awards, based on performance and subject to the terms of Cognizant's applicable plans. Benefits : Cognizant offers the following benefits for this position, subject to applicable eligibility requirements: Medical/Dental/Vision/Life Insurance Paid holidays plus Paid Time Off 401(k) plan and contributions Long-term/Short-term Disability Paid Parental Leave Employee Stock Purchase Plan Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law. A Good fit for the Cognizant culture A person who possesses a true passion for changing organizations for the better, and desires to do so within a goal, yet professional atmosphere filled with business professionals who all manifest a belief in partnership, innovation, and excellence. Our "Cultural Value Drivers" are well-known and clearly communicated within the organization: Open, Visible, Motivated, Empowered, Opportunity-Filled, Flexible & Collaborative. Work Authorization Must be legally authorized to work in the United States without the need for employer sponsorship, now or any time in the future. We look forward to hearing from passionate professionals eager to make a difference.