Vice President for Strategic Enrollment Management

  • University of West Georgia
  • Carrollton, Georgia
  • 10/17/2025
Full time

Job Description

Job Title: Vice President for Strategic Enrollment Management
Location: UWG Recruiting Location
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 291514
About Us

Since 1906, the University of West Georgia (UWG) has been home to those who seek a transformative college experience. UWG is a leading residential, doctoral comprehensive university that offers a broad undergraduate and graduate curriculum based on a liberal arts foundation.Nestled among the pines on a picturesque 645 acres is the University of West Georgia- a hidden gem approximately 40 miles west of Atlanta. Serving approximately 14,400+ students, and offering more than 100 programs, UWG is committed to advancing innovative academic programs and a student-centered business model. Perennially ranked by U.S. News & World Report, the Princeton Review, and Colleges of Distinction as a top national university, West Georgia offers 86 fields of study, including business, computing, nursing, education, STEM, communication and digital media, social sciences, and the fine and performing arts. UWG generates a regional economic impact of more than $650 million annually and provides a safe, quality, and affordable university experience that connects students to post-graduate career and leadership opportunities. UWG has been recognized by the Carnegie Foundation for its institutional commitment to community engagement through teaching, research and creative activities, and public service. West Georgia is one of only 119 U.S. colleges and universities to receive the elective classification in 2020 and is among only 359 institutions nationally. Dedicated to creating a first-choice university for students, alumni, employees, and communities, UWG seeks employees who will advance and support the University's mission of fulfilling the talent needs of western Georgia and the Atlanta metropolitan area, while contributing to the social, cultural, and economic development of the region and state.

The University of West Georgia offers a comprehensive total rewards package designed to support faculty and staff across multiple dimensions; health, wellness, financial security, and professional growth. Employees working at least 30 hours per week gain access to a range of health plans, including medical, dental, and vision, wellness programs, and robust retirement options through Georgia Teachers Retirement System (TRS), Optional Retirement Program, and voluntary 403(b) and 457(b) plans. Employees are granted 13 paid holidays and paid time off accruals and are eligible to participate in the University System of Georgia's Tuition Assistance Program. Fringe benefits include a variety of resources focused on employee physical, mental, financial, and social well-being through Acentra Employee Assistance Program in addition to personal financial advising with Captrust. UWG also offers exclusive discounts and special offers on entertainment, travel, and other products and services through the Perks at Work program, free access to the university recreation facility, discounted campus dining options, and more!

Living in Carrollton, "The City of Dreams," offers the advantages of city life with a small-town vibe. This progressive community with Southern flair offers plenty of shopping, restaurants, nightlife opportunities, and cultural events. Named a City of Excellence in Georgia and listed as one of the 50 Best Small Southern Towns, Carrollton is the cultural, educational, health care, and commercial center for the west Georgia region.

At the heart of Carrollton is its historic downtown and Adamson Square lined with shops, galleries, and restaurants. Each season offers unique local events and opportunities for year-round recreation. Outdoor activities abound through award-winning spaces, including an 18-mile paved walking and biking Greenbelt trail that encircles the city and passes through the UWG campus.

The city embraces the University's students, faculty, and staff, and welcomes the diversity UWG brings to the community.

Invested in education with highly rated city and county K-12 systems, both city and county public school graduation rates are 90% and above and rank among the top in the nation by U.S. News & World Report.

Location

Our campus is located at 1601 Maple Street, Carrollton, GA 30118.

Faculty and staff members are expected to be physically present on campus as needed to support the in-person educational experience and on-campus vitality at the University of West Georgia. Depending upon teaching assignments and student demand, this could include the Carrollton or Newnan campuses.

Job Summary

Reporting directly to the President, Vice President of Strategic Enrollment Management (VPSEM) serves as a senior cabinet official and the university's chief enrollment officer working collaboratively to review, develop, establish, and implement University policies and procedures. Providing strategic leadership in University of West Georgia initiatives related to student enrollment including Admissions, Financial Aid, Office of the Registrar and the Momentum Center, among other functions. The VPSEM is responsible for executive-level leadership and administration of all functions related to strategic enrollment management. This leader will collaborate closely with the Vice President for Student Affairs and Provost and Senior Vice President for Academic Affairs. This leader should be an effective and skilled communicator and consistently exhibit engaging customer service. Additionally, this leader must possess and demonstrate exceptional strategic thinking, analytical, problem solving and research capacity, including ability to analyze or interpret and articulate complex information/data and documents.

Responsibilities

1. Leadership-
Articulates student enrollment vision consistent with the University's mission and strategic initiatives. Directs formulation, implementation, and enhancement of recruiting strategies, including marketing plans for recruitment and retention of students, enrollment policy, divisional operations, and services. Advises the President on enrollment trends that impact regional, national, and international enrollment outcomes.

2. Program Management-
Leads the Enrollment Management Council (a university-wide committee) with representatives from functional areas that are essential to strategic recruitment and retention initiatives. Provides leadership for functional areas of staff development, budget management and resource allocation, strategic planning and assessment, and policy making and enforcement.

3. Strategic Planning and Budgeting-
Establishes and implements short- and long-range organizational goals, objectives, plans, policies, and operating procedures. Develops, manages, and adheres to annual department budgets for the organization and performs periodic cost and productivity analyses. Develops and mentor's leaders within the Division of Strategic Enrollment Management while preparing them for future leadership roles within the University.

4. Program Marketing and Strategies-
Collaborates closely with University Marketing and Communications (UCM) leadership and other campus program leadership for the development and implementation of institutional marketing strategies.

5. Innovation-
Collaborates with the Office of the Provost and Graduate School to support and enhance outreach, enrollment, retention, and student success campaigns, including dual enrollment, first-time/ full-time, returning, transfer, and graduate students.

Required Qualifications

Educational Requirements
Master's Degree

Required Experience
Significant experience in executive-level leadership of enrollment management, retention and related areas.

Preferred Qualifications

Preferred Educational Qualifications
Masters Degree

Preferred Experience
Nine or more years of related work experience with campaign and leadership experience, as well as experience providing enrollment management leadership at a regional comprehensive public institution are preferred. A successful track record of securing stable and increased institutional enrollment, retention, and student success. Candidate should possess excellent communication, interpersonal and leadership skills and a proven ability to develop and inspire a team of accomplished professionals in a collegial manner. Proven visionary leadership experience within higher education is highly valued.

Proposed Salary

Salary is commensurate with experience.

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at .

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at .

Conditions of Employment
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