Director of Online Marketplace

Location: Preferably in our office in Sandy, Utah. Open to a remote position for the right applicant.

About Cariloha:

Cariloha is an omni-channel brand focused on soft and sustainable bedding, bath, and apparel made from better-for-the-planet bamboo viscose. Driven by a comfort and eco-conscious lifestyle, Cariloha joins the style of the Caribbean with the spirit of Aloha to provide the best in sustainable luxury. By turning self-replenishing bamboo fields into ultra-soft fabrics, Cariloha offers an exclusive collection of bedding, apparel, and bath goods, made from this soft, cool, clean and green resource. Inspired by the essence and energy of the islands, Cariloha blends style and self-expression into every piece of clothing and bedding it makes. Special care is taken to drape customers in soft, comfortable, naturally breathable fabrics that let them sleep, live and feel every day like they do on vacation. Thanks to an ever-growing, rich supply of bamboo, Cariloha has a growing fleet of 70+ stores in 16 countries offering its proprietary bamboo apparel, bedding and bath goods and enjoying the quality, soft touch, and green 'footprint' of this renewable resource.

Cariloha is proud to be a Certified B Corporation, which is a third-party verification showing our commitment to the highest standards of verified performance, accountability, and transparency on factors from sustainable impact on the planet to employee benefits and charitable giving. We are looking for team members who espouse these same values.

Overview:

This position is responsible for leading the development and execution of channel marketing activities and programs for Cariloha to achieve sales growth with our eCommerce retail partners, including Amazon, Macy's, Target, Bed, Bath & Beyond, Wayfair, and others.
The Channel Marketing Manager is directly responsible for managing the strategy for these channels, including developing the product mix that will perform best in these channels, managing inventory (FBA, AWD), developing the promotional and marketing calendar, optimizing all content, optimizing advertising to optimize share of voice, 3rd party content aggregation and advocacy, and partner co-marketing. The position will collaborate with our strong internal teams in graphic design, marketing, sales, product development, and logistics so we are looking for somebody who is experienced and knows how to foster collaborative relationships internally and externally with partners.

Responsibilities:

• Manage the relationship with Amazon Vendor Central and Seller Central, ensuring compliance with Amazon's policies and best practices.
• Oversee daily operations related to Amazon 1P and FBA, including inventory management, pricing, promotions, and fulfillment.
• Optimize product listings, content, and keywords to improve visibility and conversion rates.
• Monitor and analyze key performance metrics, making data-driven decisions to enhance performance.
• Develop and implement strategies to maximize sales and profitability in Online Marketplace channels.
• Identify growth opportunities and create actionable plans to capture market share.
• Coordinate with internal teams to ensure seamless execution of marketplace strategies.
• Support development and management of channel marketing budget, expenses, and forecasts.
• Analyze sales data, website traffic and trends, and retailer data to assess marketing lever effectiveness.
• Report monthly on which tactics are performing well, or not.
• Analyze, understand, and action on competitive activities and trends for marketing planning.
• Assess ROI to determine whether marketing spend is best to outsource or managed internally.

Requirements:

• Education: Bachelor's degree, preferred though not required.
• Proven experience in managing Amazon 1P and FBA operations, with a strong track record of driving sales and profitability.
• In-depth knowledge of Amazon Vendor Central and Seller Central, including listing optimization, inventory management, and performance analytics.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and negotiation skills, with the ability to build and maintain relationships with key stakeholders.
• Demonstrated ability to work collaboratively with cross-functional teams.
• Proficiency in Excel.

Compensation and Perks:

• $95,000+ base salary + bonus opportunities based on income growth
• Medical, Dental, Vision, Life, 401(k) match
• PTO
• Rewarding Recognition Programs - includes weekly and monthly monetary rewards, and five annual $2,500 "Live Your Dream" rewards for outstanding employees
• Generous Product Discounts for Employees
• Annual Product Giveaways
• Flexible Work Scheduling
• Annual Free, One-on-One, Private Financial Consulting

Compensation details: 95000 Yearly Salary

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