Introduction
Join our dynamic team as the Chief Marketing Officer, where you will lead our marketing strategies and drive growth initiatives for our HVAC branches. In this pivotal role, you will oversee brand development, manage marketing operations, and inspire a talented team to deliver innovative campaigns that resonate with our audience. Be at the forefront of shaping our company's market presence and accelerating our success while maintaining budget.
Job Responsibilities
- Develop and implement comprehensive marketing strategies to enhance brand recognition and drive business growth.
- Lead and manage the marketing team, ensuring alignment with company goals and fostering a collaborative work environment.
- Oversee the creation and execution of advertising campaigns across various media platforms.
- Analyze market trends and consumer behavior to identify opportunities for new product launches and promotional activities.
- Collaborate with other departments, such as sales and product development, to ensure cohesive and effective marketing efforts. Building and leading local teams.
- Manage the marketing budget, ensuring efficient allocation of resources to maximize return on investment.
- Establish and maintain relationships with key partners, agencies, and vendors to enhance marketing capabilities.
- Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as necessary to achieve desired outcomes.
- Drive digital marketing efforts, including SEO, social media, content marketing, and email campaigns, to increase online presence and engagement.
- Champion the company's brand identity, ensuring consistency across all marketing and communications materials.
- Lead efforts in market research and competitive analysis to inform strategic decision-making.
- Represent the company at industry events, conferences, and networking engagements to promote brand awareness and build strategic partnerships.
- Ensure compliance with industry regulations and standards in all marketing activities.
Job Requirements
- Proven experience as a Chief Marketing Officer or in a senior marketing role for a minimum of 7 years.
-5+ years leading multi-location, residential services marketing and advertising operations.
- Bachelor's degree in marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- Strong understanding of market research and data analysis method for HVAC industry.
- In-depth knowledge of digital marketing platforms and tools.
- Demonstrated ability to develop and implement successful marketing strategies.
- Exceptional leadership and team management skills.
- Excellent communication and interpersonal skills.
- High proficiency in project management and organizational skills.
- Ability to analyze and interpret data to drive strategic decisions.
- Strong financial acumen and budget management experience.
- Experience with brand management and corporate communications.
- Familiarity with the latest trends and best practices in online marketing and measurement.
- Proven ability to work collaboratively across departments.
- Strong problem-solving skills and ability to handle high-pressure situations.
- Experience with international marketing and global brand strategy is a plus.
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