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Reynolds American is evolving at pace - truly like no other organization. To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey! WE ARE LOOKING FOR A Senior Manager SPI Consumer Insights SENIORITY LEVEL: Mid-Senior Level FUNCTION: Marketing LOCATION: Winston Salem, NC USA ROLE POSITIONING AND OBJECTIVES This role is part of Marketing - SP&I (New categories). The Sr. Manager SP&I ? Consumer Insights provides thought leadership and analytical support related to Consumer-based data assets across key stakeholders within SP&I, Consumer Marketing, Trade Marketing, Revenue Growth Management and Activation organizations. Responsible for driving deep understanding of consumer trends, attitudes, needs states and behaviors to drive volume and profit growth. Provides significant value by applying a comprehensive understanding of the nicotine industry, business drivers and integration of a ?consumer-led? focus to support corporate objectives. Participates in departmental and cross-functional teams and is sought out by others for mentorship and inspiration. Consistently and appropriately challenges existing paradigms and drives for continuous improvement across the organization. Must maintain strong credibility and consistently demonstrate effective leadership, influencing and presentation skills. Reports to: Director - Consumer Understanding ? SP&I Reporting Level: No Direct Reports Geographic Scope: Local WHAT YOU WILL BE ACCOUNTABLE FOR Plans, directs, conducts analyses and provides business-oriented insights Identifies and evolves planning to integrate consumer-focused insights more broadly with key stakeholders within the organization Defines key topics for deep dive analyses to support corporate objects, such as? Segmentation Regulatory/Flavor bans Vapor ? Disposables/Open System Deep dive Consumer Category/Brand Migration ? why/when Regional/Strategic Cities Tracking and Immersions (consumer lens) Brand Initiative Tracking & New Package/Limited Edition Pack Consumer Impacts Aligns internal and vendor resources ? both syndicated (Kantar, IRI, etc.) and ad hoc (tracker, online communities, SML) to develop concise, impactful analyses on designated topics Develops and implements analyses and reporting activities to drive timely, fit for purpose and actionable business results Establishes forum for on-going immersion of MLT and key stakeholders with consumer centric recommendations to guide corporate objective attainment Identifies new sources or ways to optimize consumer data sources more regional/hyper-local faster/more agile ad hoc easier integration via platforms and/or on-site vendor support Drive a culture of collaboration, innovation and positive influence on decision making process Effectively communicate results to clients across the organization to facilitate decision making process QUALIFYING QUESTIONS FOR APPLICANTS Have you designed, implemented, and analyzed consumer-based primary research studies? Have you conducted multi-category segmentation studies? What role did you have in these studies? What experience have you had with package semiotics testing or new launch/brand initiatives tracking? What is your experience with qualitative approaches? ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE 5+ years in business/commercial analytics and/or related field. CPG experience preferred. Ability to understand broader business issues and seek resolution Ability to manage, leverage and analyze data sources, interpret meaningful trends and draw conclusions to deliver actionable business recommendations. Ability to identify business opportunities in Sales and Marketing performance factors to influence execution. Ability to manage and deliver to client needs Strong collaboration skills, with ability to work with a broad range of disciplines and cross-functionally Strong verbal/written communication, data visualization and presentations skills Qualitative & Quantitative Consumer Survey methodologies and analytics including Segmentation, Package Testing, Concept Evaluation, etc. Bachelor of Science required, Master's Degree in Business or related field preferred BENEFICIAL Tableau/Infotools Harmoni/Power BI Statistical Software (SPSS/SAS/R) Survey programming (Qualtrics) Job Number: 39364 Reynolds American Incorporated is positively transforming the tobacco industry. We?re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century. When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other's growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive. ABOUT OUR ORGANIZATION: Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC. This position is with Reynolds Marketing Services Company (2600). Here, you?ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day. Compensation/Targeted Bonus Competitive Annual Salary Targeted Annual Bonus Relocation assistance available for those who qualify. Benefit Summary Our company offers very competitive benefit plans, including: 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent Comprehensive health- and welfare-benefits package Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule Confidential personal financial counseling service On-site health clinics and fitness centers A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice Health-care advocacy service Volunteer service opportunities Federal credit union membership through Allegacy Federal Credit Union Extensive training opportunities Reynolds American Inc. and its affiliated companies is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at (see below) . Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd. We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at . California Privacy Notice