Levin & Nalbandyan LLP
Studio City, California
About Levin & Nalbandyan LLP Levin & Nalbandyan, LLP is a prominent Los Angeles law firm that is raising the bar on what is means to be trial lawyers. As trend setters in the legal space, we pride ourselves in delivering exceptional legal services while fostering a collaborative and inclusive work environment. As a modern-day law firm, we prioritize data-driven strategies and are committed to delivering client-centric solutions. Our mission is clear: to provide unparalleled legal services for our clients, and to ensure that justice is obtained for those who need our help. Along with our focus on continuous improvement, we offer career advancement opportunities and comprehensive training to support our team members' success. Levin & Nalbandyan LLP is a fast-growing plaintiff-side law firm looking for a creative and results-driven Growth Marketing Manager - Digital & Brand Strategy to lead our marketing strategy across digital, traditional, and community channels. From scaling social media engagement and managing content campaigns to overseeing referral pipelines and vendor partnerships, this role is your chance to build a marketing engine that directly impacts firm growth and community presence About the Role Levin & Nalbandyan LLP is seeking an experienced and driven Marketing Manager to oversee and grow all aspects of our marketing efforts. This role will manage our Social Media Manager and external vendors to ensure execution across digital, traditional, and community marketing pillars. The Marketing Manager will be responsible for aggressively growing our social following and engagement , developing robust traditional marketing campaigns (mailers, newsletters, events), expanding our referral pipelines , and building the firm's community presence . Key Responsibilities Leadership & Team Management Manage and mentor the Social Media Manager, ensuring consistent posting, newsletter campaigns, and podcast production. Provide direction, resources, and accountability to balance workloads and execute campaigns effectively. Oversee vendor relationships (designers, ad agencies, videographers, PR firms) to supplement internal capacity. Digital & Social Media Growth Set and drive aggressive growth goals for followers, reach, and engagement across Instagram, TikTok, LinkedIn, YouTube, Facebook, and X. Oversee content calendars, design and produce posts, reels, and videos with staff and vendors. Track engagement, conversions, and ROI. Content Production & Media Oversee podcast production: scheduling, recording, editing, publishing. Coordinate client testimonial videos, attorney spotlights, and settlement story productions. Develop content for press releases, op-eds, and media placements. Email & Newsletter Marketing Expand email marketing: newsletters, drip campaigns, and lead nurture sequences. Segment campaigns for clients, referral partners, and prospects. Analyze and optimize open rates, CTRs, and conversions. Content & Website Development Lead blog and content strategy for firm websites to boost SEO, authority, and client education. Regularly publish attorney articles, settlement highlights, and resource guides. Keep practice area pages and landing pages fresh, conversion-focused, and compliant. Traditional Marketing Create and scale print campaigns (mailers, newsletters, branded materials). Establish a systematic newsletter program , ensuring regular, polished, and engaging content goes out to clients, leads, and referral partners. Coordinate and execute community and client events , including firm-hosted gatherings and sponsorships. Manage local sponsorships and partnerships to build firm visibility. Referral & Relationship Marketing Build structured programs for attorney-to-attorney referrals , including communications, recognition, and updates. Launch a B2C referral outreach program : Engage physicians, chiropractors, physical therapists, union reps, and local businesses. Develop outreach campaigns, educational materials, and relationship-building events. Create consistent follow-up systems to maintain referral partner engagement. Reputation, Video & PR Implement a testimonial/video strategy for client stories and attorney branding. Manage review generation (Google, Yelp, Avvo) and reputation monitoring. Oversee public relations and secure opportunities for media coverage. Analytics & Reporting Track ROI across digital campaigns, referrals, and events. Provide monthly reports to leadership with actionable recommendations. Manage marketing budgets, allocating spend for maximum impact. Competitive Research Track competing firms' ads, content, community efforts, and PR strategies. Provide quarterly reports with insights and recommended adjustments. Identify emerging platforms or opportunities to gain competitive advantage. Internal Marketing & Attorney Branding Support attorneys with personal brand building (LinkedIn presence, bylined articles, speaking opportunities). Develop internal newsletters and updates to unify firm culture and highlight marketing wins. Coordinate professional photos, bios, and profiles for consistent presentation. Vendor & Partner Management Manage external vendors: ad agencies, videographers, designers, PR consultants. Negotiate contracts, oversee deliverables, and maintain quality control. Analytics & Reporting Track ROI across all channels (digital ads, events, referrals, print). Provide monthly reports to leadership with insights and growth recommendations. Manage the firm's marketing budget effectively. Qualifications 5+ years of marketing experience (agency or professional services preferred). Demonstrated success growing social media accounts and engagement at scale. Strong background in content marketing, SEO, newsletters, and event coordination . Team leadership and vendor management experience. Proficiency in Canva/Adobe, Google Analytics, Mailchimp/HubSpot (or similar). Creative, organized, and results-oriented. Why Levin & Nalbandyan: Competitive salary with bonus potential Comprehensive benefits including health, dental, vision, and 401(k) Paid holidays, vacation, and sick time Supportive team culture and opportunities for long-term career growth Centrally located Los Angeles office with a flexible hybrid schedule Life at Levin & Nalbandyan: Modern office space Opportunities for professional growth and development Casual work attire Relaxed atmosphere Supportive and inclusive workplace culture Goal-oriented environment with performance incentives Flexible working hours Safe work environment Lively atmosphere Benefits: 401(k) Dental insurance Health insurance Vision insurance Data reimbursement Optional Life insurance Paid time off PI27293adfc3db-1203
About Levin & Nalbandyan LLP Levin & Nalbandyan, LLP is a prominent Los Angeles law firm that is raising the bar on what is means to be trial lawyers. As trend setters in the legal space, we pride ourselves in delivering exceptional legal services while fostering a collaborative and inclusive work environment. As a modern-day law firm, we prioritize data-driven strategies and are committed to delivering client-centric solutions. Our mission is clear: to provide unparalleled legal services for our clients, and to ensure that justice is obtained for those who need our help. Along with our focus on continuous improvement, we offer career advancement opportunities and comprehensive training to support our team members' success. Levin & Nalbandyan LLP is a fast-growing plaintiff-side law firm looking for a creative and results-driven Growth Marketing Manager - Digital & Brand Strategy to lead our marketing strategy across digital, traditional, and community channels. From scaling social media engagement and managing content campaigns to overseeing referral pipelines and vendor partnerships, this role is your chance to build a marketing engine that directly impacts firm growth and community presence About the Role Levin & Nalbandyan LLP is seeking an experienced and driven Marketing Manager to oversee and grow all aspects of our marketing efforts. This role will manage our Social Media Manager and external vendors to ensure execution across digital, traditional, and community marketing pillars. The Marketing Manager will be responsible for aggressively growing our social following and engagement , developing robust traditional marketing campaigns (mailers, newsletters, events), expanding our referral pipelines , and building the firm's community presence . Key Responsibilities Leadership & Team Management Manage and mentor the Social Media Manager, ensuring consistent posting, newsletter campaigns, and podcast production. Provide direction, resources, and accountability to balance workloads and execute campaigns effectively. Oversee vendor relationships (designers, ad agencies, videographers, PR firms) to supplement internal capacity. Digital & Social Media Growth Set and drive aggressive growth goals for followers, reach, and engagement across Instagram, TikTok, LinkedIn, YouTube, Facebook, and X. Oversee content calendars, design and produce posts, reels, and videos with staff and vendors. Track engagement, conversions, and ROI. Content Production & Media Oversee podcast production: scheduling, recording, editing, publishing. Coordinate client testimonial videos, attorney spotlights, and settlement story productions. Develop content for press releases, op-eds, and media placements. Email & Newsletter Marketing Expand email marketing: newsletters, drip campaigns, and lead nurture sequences. Segment campaigns for clients, referral partners, and prospects. Analyze and optimize open rates, CTRs, and conversions. Content & Website Development Lead blog and content strategy for firm websites to boost SEO, authority, and client education. Regularly publish attorney articles, settlement highlights, and resource guides. Keep practice area pages and landing pages fresh, conversion-focused, and compliant. Traditional Marketing Create and scale print campaigns (mailers, newsletters, branded materials). Establish a systematic newsletter program , ensuring regular, polished, and engaging content goes out to clients, leads, and referral partners. Coordinate and execute community and client events , including firm-hosted gatherings and sponsorships. Manage local sponsorships and partnerships to build firm visibility. Referral & Relationship Marketing Build structured programs for attorney-to-attorney referrals , including communications, recognition, and updates. Launch a B2C referral outreach program : Engage physicians, chiropractors, physical therapists, union reps, and local businesses. Develop outreach campaigns, educational materials, and relationship-building events. Create consistent follow-up systems to maintain referral partner engagement. Reputation, Video & PR Implement a testimonial/video strategy for client stories and attorney branding. Manage review generation (Google, Yelp, Avvo) and reputation monitoring. Oversee public relations and secure opportunities for media coverage. Analytics & Reporting Track ROI across digital campaigns, referrals, and events. Provide monthly reports to leadership with actionable recommendations. Manage marketing budgets, allocating spend for maximum impact. Competitive Research Track competing firms' ads, content, community efforts, and PR strategies. Provide quarterly reports with insights and recommended adjustments. Identify emerging platforms or opportunities to gain competitive advantage. Internal Marketing & Attorney Branding Support attorneys with personal brand building (LinkedIn presence, bylined articles, speaking opportunities). Develop internal newsletters and updates to unify firm culture and highlight marketing wins. Coordinate professional photos, bios, and profiles for consistent presentation. Vendor & Partner Management Manage external vendors: ad agencies, videographers, designers, PR consultants. Negotiate contracts, oversee deliverables, and maintain quality control. Analytics & Reporting Track ROI across all channels (digital ads, events, referrals, print). Provide monthly reports to leadership with insights and growth recommendations. Manage the firm's marketing budget effectively. Qualifications 5+ years of marketing experience (agency or professional services preferred). Demonstrated success growing social media accounts and engagement at scale. Strong background in content marketing, SEO, newsletters, and event coordination . Team leadership and vendor management experience. Proficiency in Canva/Adobe, Google Analytics, Mailchimp/HubSpot (or similar). Creative, organized, and results-oriented. Why Levin & Nalbandyan: Competitive salary with bonus potential Comprehensive benefits including health, dental, vision, and 401(k) Paid holidays, vacation, and sick time Supportive team culture and opportunities for long-term career growth Centrally located Los Angeles office with a flexible hybrid schedule Life at Levin & Nalbandyan: Modern office space Opportunities for professional growth and development Casual work attire Relaxed atmosphere Supportive and inclusive workplace culture Goal-oriented environment with performance incentives Flexible working hours Safe work environment Lively atmosphere Benefits: 401(k) Dental insurance Health insurance Vision insurance Data reimbursement Optional Life insurance Paid time off PI27293adfc3db-1203
Levin & Nalbandyan LLP
Studio City, California
About Levin & Nalbandyan LLP Levin & Nalbandyan, LLP is a prominent Los Angeles law firm that is raising the bar on what is means to be trial lawyers. As trend setters in the legal space, we pride ourselves in delivering exceptional legal services while fostering a collaborative and inclusive work environment. As a modern-day law firm, we prioritize data-driven strategies and are committed to delivering client-centric solutions. Our mission is clear: to provide unparalleled legal services for our clients, and to ensure that justice is obtained for those who need our help. Along with our focus on continuous improvement, we offer career advancement opportunities and comprehensive training to support our team members' success. We are a fast-growing plaintiff-side law firm dedicated to fighting for justice across personal injury, employment law, and workers' compensation cases. With a mission of Justice For All and thousands of cases signed each year, we are investing heavily in marketing and intake to sustain rapid growth. We are seeking a highly skilled Digital Paid Ads Manager to own, scale, and optimize our paid media programs. Position Overview The Digital Paid Ads Manager will be responsible for building, managing, and optimizing all digital paid campaigns - including Google Ads (PPC & LSAs), Microsoft Ads, YouTube, Facebook/Instagram, TikTok, and other paid channels. This role is both strategic and tactical: you will design campaigns, manage daily performance, and collaborate with our intake, sales ops, and marketing teams to ensure paid media translates into high-quality signed cases. Key Responsibilities Campaign Build & Execution Design, implement, and manage highly targeted PPC campaigns across Google Ads, Facebook/Instagram, YouTube, TikTok, and other platforms. Develop strategies that maximize conversions and ROI in a competitive legal market. Build brand-focused campaigns that align with firm voice and marketing initiatives. Create compelling ad copy, creative assets, and extensions , and ensure landing pages align with campaign goals. Regularly analyze performance, adjusting to optimize for quality leads. Performance Management & Optimization Continuously monitor campaigns for spend, CPL, and CPA, making data-driven adjustments in real time. Track impression share, quality scores, CTRs, and conversion rates to ensure campaigns are operating optimally. Partner with intake/call center teams to assess lead quality beyond the click , adjusting targeting and messaging accordingly. Analytics, Tracking & Web Support Set up and maintain accurate conversion tracking (GCLID, GA4, offline imports), including ingestion of LSA data through APIs. Manage Google Tag Manager, attribution models, and custom tracking systems. Collaborate with IT/marketing to maintain WordPress landing pages for speed, user experience, and conversion. Build and maintain performance dashboards in Google Ads, Salesforce/Litify, and Marketing Cloud Intelligence. Collaboration Work closely with the Intake Department and Call Center to ensure lead quality and responsiveness. Partner with SEO/content and creative teams on landing page tests and ad creatives. Ensure offline conversions and GCLID tracking are accurately feeding back into campaigns. Innovation & Growth Stay ahead of legal industry advertising trends, compliance considerations, and the competitive landscape. Test and evaluate new ad formats, tools, and channels for lead generation. Transform the department to embrace AI trends, including: Google's AI-driven campaign types (Performance Max, Demand Gen, auto-bidding strategies). Preparing for AI-powered search shifts (AI Overviews in Google Search, ChatGPT/Bing Copilot as search competitors). Evaluating AI tools for copywriting, campaign insights, and workflow efficiency. Budget Planning & Forecasting Develop monthly and quarterly budget allocation strategies with flexibility to pivot quickly when needed. Forecast performance and scale campaigns to maximize signed cases while maintaining efficiency. Qualifications 3-5+ years of hands-on experience managing paid digital campaigns (Google Ads required; legal services or other high-competition vertical a plus). Proven track record of scaling campaigns with strong ROI in lead-gen environments. Strong technical expertise with: Google Ads & Local Services Ads (LSAs) Google Analytics (GA4), Google Tag Manager, and GCLID/offline conversions WordPress (basic site management, landing page setup, tracking integration) Advanced Excel/Sheets for reporting and analysis Analytical mindset with ability to tie ad spend directly to signed cases and attorney fees. Excellent copywriting and creative testing skills. Strong communication and collaboration skills. Preferred Skills Familiarity with Salesforce Marketing Cloud, Marketing Cloud Intelligence (Datorama). Knowledge of call tracking tools (CallRail, Five9, Invoca) and intake pipeline analytics. Experience with legal advertising compliance requirements. Interest in AI-driven marketing workflows, staying current with evolving PPC automation and generative AI tools. Why Levin & Nalbandyan: Competitive salary with bonus potential Comprehensive benefits including health, dental, vision, and 401(k) Paid holidays, vacation, and sick time Supportive team culture and opportunities for long-term career growth Centrally located Los Angeles office with a flexible hybrid schedule Life at Levin & Nalbandyan: Modern office space Opportunities for professional growth and development Casual work attire Relaxed atmosphere Supportive and inclusive workplace culture Goal-oriented environment with performance incentives Flexible working hours Safe work environment Lively atmosphere Benefits: 401(k) Dental insurance Health insurance Vision insurance Data reimbursement Optional Life insurance Paid time off PIa96c08867cc9-0863
About Levin & Nalbandyan LLP Levin & Nalbandyan, LLP is a prominent Los Angeles law firm that is raising the bar on what is means to be trial lawyers. As trend setters in the legal space, we pride ourselves in delivering exceptional legal services while fostering a collaborative and inclusive work environment. As a modern-day law firm, we prioritize data-driven strategies and are committed to delivering client-centric solutions. Our mission is clear: to provide unparalleled legal services for our clients, and to ensure that justice is obtained for those who need our help. Along with our focus on continuous improvement, we offer career advancement opportunities and comprehensive training to support our team members' success. We are a fast-growing plaintiff-side law firm dedicated to fighting for justice across personal injury, employment law, and workers' compensation cases. With a mission of Justice For All and thousands of cases signed each year, we are investing heavily in marketing and intake to sustain rapid growth. We are seeking a highly skilled Digital Paid Ads Manager to own, scale, and optimize our paid media programs. Position Overview The Digital Paid Ads Manager will be responsible for building, managing, and optimizing all digital paid campaigns - including Google Ads (PPC & LSAs), Microsoft Ads, YouTube, Facebook/Instagram, TikTok, and other paid channels. This role is both strategic and tactical: you will design campaigns, manage daily performance, and collaborate with our intake, sales ops, and marketing teams to ensure paid media translates into high-quality signed cases. Key Responsibilities Campaign Build & Execution Design, implement, and manage highly targeted PPC campaigns across Google Ads, Facebook/Instagram, YouTube, TikTok, and other platforms. Develop strategies that maximize conversions and ROI in a competitive legal market. Build brand-focused campaigns that align with firm voice and marketing initiatives. Create compelling ad copy, creative assets, and extensions , and ensure landing pages align with campaign goals. Regularly analyze performance, adjusting to optimize for quality leads. Performance Management & Optimization Continuously monitor campaigns for spend, CPL, and CPA, making data-driven adjustments in real time. Track impression share, quality scores, CTRs, and conversion rates to ensure campaigns are operating optimally. Partner with intake/call center teams to assess lead quality beyond the click , adjusting targeting and messaging accordingly. Analytics, Tracking & Web Support Set up and maintain accurate conversion tracking (GCLID, GA4, offline imports), including ingestion of LSA data through APIs. Manage Google Tag Manager, attribution models, and custom tracking systems. Collaborate with IT/marketing to maintain WordPress landing pages for speed, user experience, and conversion. Build and maintain performance dashboards in Google Ads, Salesforce/Litify, and Marketing Cloud Intelligence. Collaboration Work closely with the Intake Department and Call Center to ensure lead quality and responsiveness. Partner with SEO/content and creative teams on landing page tests and ad creatives. Ensure offline conversions and GCLID tracking are accurately feeding back into campaigns. Innovation & Growth Stay ahead of legal industry advertising trends, compliance considerations, and the competitive landscape. Test and evaluate new ad formats, tools, and channels for lead generation. Transform the department to embrace AI trends, including: Google's AI-driven campaign types (Performance Max, Demand Gen, auto-bidding strategies). Preparing for AI-powered search shifts (AI Overviews in Google Search, ChatGPT/Bing Copilot as search competitors). Evaluating AI tools for copywriting, campaign insights, and workflow efficiency. Budget Planning & Forecasting Develop monthly and quarterly budget allocation strategies with flexibility to pivot quickly when needed. Forecast performance and scale campaigns to maximize signed cases while maintaining efficiency. Qualifications 3-5+ years of hands-on experience managing paid digital campaigns (Google Ads required; legal services or other high-competition vertical a plus). Proven track record of scaling campaigns with strong ROI in lead-gen environments. Strong technical expertise with: Google Ads & Local Services Ads (LSAs) Google Analytics (GA4), Google Tag Manager, and GCLID/offline conversions WordPress (basic site management, landing page setup, tracking integration) Advanced Excel/Sheets for reporting and analysis Analytical mindset with ability to tie ad spend directly to signed cases and attorney fees. Excellent copywriting and creative testing skills. Strong communication and collaboration skills. Preferred Skills Familiarity with Salesforce Marketing Cloud, Marketing Cloud Intelligence (Datorama). Knowledge of call tracking tools (CallRail, Five9, Invoca) and intake pipeline analytics. Experience with legal advertising compliance requirements. Interest in AI-driven marketing workflows, staying current with evolving PPC automation and generative AI tools. Why Levin & Nalbandyan: Competitive salary with bonus potential Comprehensive benefits including health, dental, vision, and 401(k) Paid holidays, vacation, and sick time Supportive team culture and opportunities for long-term career growth Centrally located Los Angeles office with a flexible hybrid schedule Life at Levin & Nalbandyan: Modern office space Opportunities for professional growth and development Casual work attire Relaxed atmosphere Supportive and inclusive workplace culture Goal-oriented environment with performance incentives Flexible working hours Safe work environment Lively atmosphere Benefits: 401(k) Dental insurance Health insurance Vision insurance Data reimbursement Optional Life insurance Paid time off PIa96c08867cc9-0863