MaxCyte, Inc
Rockville, Maryland
Description: The Director, Product Management will develop, manage and execute a compelling marketing strategy that aligns with organizational objectives to meet/exceed business revenue/margin goals through strong leadership and comprehension of the true needs and expectations of the customer. The Director, Product Management is responsible for MaxCyte's product development and global strategy for the technology products, consumables, parts and services. This position provides commercial leadership to develop and coordinate a global product and commercial strategy that includes existing product enhancements, new product roadmap, product development and new product introductions. The position is responsible for the global pricing strategy, research expansion and positioning, monitoring quality, complaints and customer satisfaction, and developing strategies to constantly improve market awareness, share and profitability. The Director, Product Management will develop a deep understanding of customer expectations with product functionality, evaluate and respond to market conditions across all regions (Asia Pacific, EMEA, and the Americas). He/she will create and nurture brand awareness and perception among researchers and ensure compliance with current regulations, standards and policies. In addition, the Director, Product Management is accountable for developing and creating new innovative products and services that will build MaxCyte's brand leading to achievement of global revenue, margin and market share objectives. Ability to work onsite at the Company's Rockville, Maryland headquarters or our Waltham, MA office. Job Responsibilities: Leads strategic direction, planning, and execution designed to maximize value of the products, leveraging an integrated approach with R&D and Operations for development and commercialization. The includes decisions to optimize resources that maximizes commercialization for sales growth and profitability. Leads sound business proposals through the New Product Development and Introduction (NPDI) process from concept to commercialization through extensive direction and execution planning, forecasting, monitoring market share and market penetration. Collects Voice of Customer (VOC) and identifies product needs, features, and applications. Conducts market research to quantify the size of the addressable market. Understands competitive landscape, integrates business needs into the product and ensures key claims are in the marketing plan. Collaborates with R&D and Engineering to establish unmet needs, translates to design specifications, assists in validation activities to meet milestones and ensures timely product launches with a high level of quality. Supports the generation of financial models that determine product development projects, commercial activities, and S&OPs. Directs Marketing and outside agencies to ensures successful execution of advertising, public relations, tradeshows and events, and digital initiatives. Evaluate market conditions and demographics then execute recommended changes to encourage maximum sales activity. Promotes a culture of innovation, accountability, and excellence inside product lifecycle management across the organization, with R&D, and Operations. Assesses feasibility and market potential of innovative concepts, providing recommendations for investment or further development within R&D and Corporate Development. Develops and support internal business development strategies with partners and collaborators. Effectively leads a cohesive cross-functional lifecycle product development team Mentor, guide and coach direct reports to expand their capabilities and build knowledge and business acumen within the organization. Ability to absorb imminent future company growth from a structure and a personnel perspective. Requirements: BS or BA required; advanced degree (MBA, PhD, or Master's) preferred. Bachelor's degree with 15+ years of experience OR Master's/Doctoral degree with 10+ years of experience, with strong scientific acumen. Minimum of 5 years of experience contributing to global commercial and product strategy within cell and gene therapy, bioprocessing, or related markets. Extensive experience in marketing/business plan development, forecasting, measurement against P&L goals, market share monitoring, and customer satisfaction measurement. Experience developing scientific and technical messaging for complex products and services. Track record of aligning Product, Sales, and Marketing teams around a unified commercial strategy. Experience engaging KOLs, clinical stakeholders, and scientific communities to influence adoption and market perception. Demonstrated ability to conceive, develop, and implement multi-dimensional commercial strategies and successful marketing plans. MaxCyte offers a base salary, annual bonus, and equity. MaxCyte also offers a comprehensive benefits package including health, dental, vision, life, and disability insurance and generous time off. MaxCyte is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status PI8591efea06a8-4281
Description: The Director, Product Management will develop, manage and execute a compelling marketing strategy that aligns with organizational objectives to meet/exceed business revenue/margin goals through strong leadership and comprehension of the true needs and expectations of the customer. The Director, Product Management is responsible for MaxCyte's product development and global strategy for the technology products, consumables, parts and services. This position provides commercial leadership to develop and coordinate a global product and commercial strategy that includes existing product enhancements, new product roadmap, product development and new product introductions. The position is responsible for the global pricing strategy, research expansion and positioning, monitoring quality, complaints and customer satisfaction, and developing strategies to constantly improve market awareness, share and profitability. The Director, Product Management will develop a deep understanding of customer expectations with product functionality, evaluate and respond to market conditions across all regions (Asia Pacific, EMEA, and the Americas). He/she will create and nurture brand awareness and perception among researchers and ensure compliance with current regulations, standards and policies. In addition, the Director, Product Management is accountable for developing and creating new innovative products and services that will build MaxCyte's brand leading to achievement of global revenue, margin and market share objectives. Ability to work onsite at the Company's Rockville, Maryland headquarters or our Waltham, MA office. Job Responsibilities: Leads strategic direction, planning, and execution designed to maximize value of the products, leveraging an integrated approach with R&D and Operations for development and commercialization. The includes decisions to optimize resources that maximizes commercialization for sales growth and profitability. Leads sound business proposals through the New Product Development and Introduction (NPDI) process from concept to commercialization through extensive direction and execution planning, forecasting, monitoring market share and market penetration. Collects Voice of Customer (VOC) and identifies product needs, features, and applications. Conducts market research to quantify the size of the addressable market. Understands competitive landscape, integrates business needs into the product and ensures key claims are in the marketing plan. Collaborates with R&D and Engineering to establish unmet needs, translates to design specifications, assists in validation activities to meet milestones and ensures timely product launches with a high level of quality. Supports the generation of financial models that determine product development projects, commercial activities, and S&OPs. Directs Marketing and outside agencies to ensures successful execution of advertising, public relations, tradeshows and events, and digital initiatives. Evaluate market conditions and demographics then execute recommended changes to encourage maximum sales activity. Promotes a culture of innovation, accountability, and excellence inside product lifecycle management across the organization, with R&D, and Operations. Assesses feasibility and market potential of innovative concepts, providing recommendations for investment or further development within R&D and Corporate Development. Develops and support internal business development strategies with partners and collaborators. Effectively leads a cohesive cross-functional lifecycle product development team Mentor, guide and coach direct reports to expand their capabilities and build knowledge and business acumen within the organization. Ability to absorb imminent future company growth from a structure and a personnel perspective. Requirements: BS or BA required; advanced degree (MBA, PhD, or Master's) preferred. Bachelor's degree with 15+ years of experience OR Master's/Doctoral degree with 10+ years of experience, with strong scientific acumen. Minimum of 5 years of experience contributing to global commercial and product strategy within cell and gene therapy, bioprocessing, or related markets. Extensive experience in marketing/business plan development, forecasting, measurement against P&L goals, market share monitoring, and customer satisfaction measurement. Experience developing scientific and technical messaging for complex products and services. Track record of aligning Product, Sales, and Marketing teams around a unified commercial strategy. Experience engaging KOLs, clinical stakeholders, and scientific communities to influence adoption and market perception. Demonstrated ability to conceive, develop, and implement multi-dimensional commercial strategies and successful marketing plans. MaxCyte offers a base salary, annual bonus, and equity. MaxCyte also offers a comprehensive benefits package including health, dental, vision, life, and disability insurance and generous time off. MaxCyte is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status PI8591efea06a8-4281
MaxCyte, Inc
Rockville, Maryland
The Director, Global Marketing is responsible for developing and executing MaxCyte's global marketing strategy to support commercial growth, strengthen the Company's brand, and generate qualified demand across its cell engineering platform, products and services. Reporting to the General Manager, Americas, this role partners closely with Sales, Product Management, Business Development, and Scientific teams, to deliver integrated marketing programs that increase customer engagement, support revenue growth, and enhance brand awareness. This is a highly collaborative, hands-on leadership role responsible for leading a small, high-performing marketing team while also contributing directly to strategy development and execution. Marketing Strategy & Planning Develop and execute global marketing plans aligned with the Company's commercial objectives. Translate business priorities into integrated marketing programs that support revenue growth and market expansion. Partner closely with Sales to develop campaigns that generate qualified leads and accelerate pipeline growth. Monitor market trends, competitive activity, and customer insights to identify new marketing opportunities. Brand & Communications Own the Company's global brand strategy and ensure consistent messaging across all customer-facing channels. Direct development of marketing collateral, sales enablement materials, scientific content, digital assets, technical documentation, and customer communications. Manage the corporate website and continuously improve customer experience, SEO performance, and digital engagement. Lead public relations activities that strengthen MaxCyte's visibility with customers, partners, industry organizations, and scientific media. Support corporate communications initiatives, including announcements related to scientific, commercial, and business milestones. Demand Generation & Digital Marketing Develop integrated demand generation campaigns using digital marketing, email marketing, paid media, social media, events, webinars, and content marketing. Measure campaign performance using defined KPIs and continuously optimize marketing effectiveness. Collaborate with Sales to improve lead quality, conversion rates, and marketing contribution to pipeline. Leverage marketing technologies and analytics to improve customer engagement and marketing efficiency. Events & Customer Engagement Develop and execute the Company's global conference, trade show, and event strategy. Identify opportunities to expand customer engagement through scientific meetings, customer education programs, webinars, and thought leadership initiatives. Oversee development of customer presentations, product literature, and promotional materials. Team Leadership Lead, mentor, and develop a small, high-performing marketing team. Manage external agencies, designers, writers, and other marketing vendors to maximize quality and cost efficiency. Establish processes, priorities, and workflows that improve team effectiveness and execution. Budget & Performance Develop and manage the annual marketing budget. Track marketing performance using metrics including lead generation, website engagement, campaign ROI, digital performance, and brand awareness. Recommend improvements based on performance data and changing business priorities. Comply with all applicable Company policies regarding health, safety, and the environment. Required: Bachelor's degree in Marketing, Life Sciences, Business, or a related scientific discipline. 10+ years of progressive B2B marketing experience, preferably within biotechnology, life sciences, medical devices, or related healthcare industries. Demonstrated success developing integrated marketing programs that generate measurable business results. Experience managing digital marketing, content marketing, website strategy, SEO, email marketing, and social media. Experience using CRM and marketing automation platforms such as Salesforce, HubSpot, or Pardot. Strong project management skills with the ability to balance strategic planning and hands-on execution. Proven ability to hire, unify, lead, mentor and motivate individuals and teams Experience managing marketing budgets and external agencies. Excellent written, verbal, and presentation communication skills. Proven ability to collaborate effectively across Sales, Product Management, Scientific Affairs, and Executive Leadership. Ability to travel approximately 30%, including international travel. Preferred: Experience marketing products or services supporting cell therapy, gene editing, biologics, or advanced research technologies. Experience supporting global commercial organizations. Familiarity with scientific conferences, KOL engagement, and life science purchasing processes. MaxCyte offers a base salary, annual bonus, and equity. MaxCyte also offers a comprehensive benefits package including health, dental, vision, life, and disability insurance and generous time off. MaxCyte is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status. PI40b35b15f3fa-7981
The Director, Global Marketing is responsible for developing and executing MaxCyte's global marketing strategy to support commercial growth, strengthen the Company's brand, and generate qualified demand across its cell engineering platform, products and services. Reporting to the General Manager, Americas, this role partners closely with Sales, Product Management, Business Development, and Scientific teams, to deliver integrated marketing programs that increase customer engagement, support revenue growth, and enhance brand awareness. This is a highly collaborative, hands-on leadership role responsible for leading a small, high-performing marketing team while also contributing directly to strategy development and execution. Marketing Strategy & Planning Develop and execute global marketing plans aligned with the Company's commercial objectives. Translate business priorities into integrated marketing programs that support revenue growth and market expansion. Partner closely with Sales to develop campaigns that generate qualified leads and accelerate pipeline growth. Monitor market trends, competitive activity, and customer insights to identify new marketing opportunities. Brand & Communications Own the Company's global brand strategy and ensure consistent messaging across all customer-facing channels. Direct development of marketing collateral, sales enablement materials, scientific content, digital assets, technical documentation, and customer communications. Manage the corporate website and continuously improve customer experience, SEO performance, and digital engagement. Lead public relations activities that strengthen MaxCyte's visibility with customers, partners, industry organizations, and scientific media. Support corporate communications initiatives, including announcements related to scientific, commercial, and business milestones. Demand Generation & Digital Marketing Develop integrated demand generation campaigns using digital marketing, email marketing, paid media, social media, events, webinars, and content marketing. Measure campaign performance using defined KPIs and continuously optimize marketing effectiveness. Collaborate with Sales to improve lead quality, conversion rates, and marketing contribution to pipeline. Leverage marketing technologies and analytics to improve customer engagement and marketing efficiency. Events & Customer Engagement Develop and execute the Company's global conference, trade show, and event strategy. Identify opportunities to expand customer engagement through scientific meetings, customer education programs, webinars, and thought leadership initiatives. Oversee development of customer presentations, product literature, and promotional materials. Team Leadership Lead, mentor, and develop a small, high-performing marketing team. Manage external agencies, designers, writers, and other marketing vendors to maximize quality and cost efficiency. Establish processes, priorities, and workflows that improve team effectiveness and execution. Budget & Performance Develop and manage the annual marketing budget. Track marketing performance using metrics including lead generation, website engagement, campaign ROI, digital performance, and brand awareness. Recommend improvements based on performance data and changing business priorities. Comply with all applicable Company policies regarding health, safety, and the environment. Required: Bachelor's degree in Marketing, Life Sciences, Business, or a related scientific discipline. 10+ years of progressive B2B marketing experience, preferably within biotechnology, life sciences, medical devices, or related healthcare industries. Demonstrated success developing integrated marketing programs that generate measurable business results. Experience managing digital marketing, content marketing, website strategy, SEO, email marketing, and social media. Experience using CRM and marketing automation platforms such as Salesforce, HubSpot, or Pardot. Strong project management skills with the ability to balance strategic planning and hands-on execution. Proven ability to hire, unify, lead, mentor and motivate individuals and teams Experience managing marketing budgets and external agencies. Excellent written, verbal, and presentation communication skills. Proven ability to collaborate effectively across Sales, Product Management, Scientific Affairs, and Executive Leadership. Ability to travel approximately 30%, including international travel. Preferred: Experience marketing products or services supporting cell therapy, gene editing, biologics, or advanced research technologies. Experience supporting global commercial organizations. Familiarity with scientific conferences, KOL engagement, and life science purchasing processes. MaxCyte offers a base salary, annual bonus, and equity. MaxCyte also offers a comprehensive benefits package including health, dental, vision, life, and disability insurance and generous time off. MaxCyte is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status. PI40b35b15f3fa-7981