Metropolitan Detroit Convention & Visitors

ABOUT THE MARKETING PROJECT PLANNER WHO WE ARE Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging, we strive to create an environment where voices are valued and respected. If this resonates with you, consider the role below: WHAT WE OFFER: Competitive Compensation Life, Medical, Vision, and Dental Insurance 11 Paid Company Holidays Per Year, plus 1 Floating Holiday PTO Referral Bonus 17 PTO Days Per Year, Based on Full Months Projected to Work in The Calendar Year 401(K) With 4% Match Paid Parking, with 24/7 Access POSITION PURPOSE: This position serves as the Visit Detroit marketing liaison and works with assessing marketing needs and coordinating the production and trafficking of marketing materials by ensuring that the Visit Detroit message and brand identity are consistent and tailored to our customers' needs. LOCATION & SCHEDULE: Full-time This position currently involves a hybrid working model with 2 days remote and 3 days in-office in Detroit, MI. WHAT WE REQUIRE: Bachelor's degree in marketing, business, communications field, or commensurate experience. 2-4 years of experience in marketing and project management. Knowledge of sales promotion, direct marketing, trade show marketing, and interactive technology. Valid, unrestricted Michigan driver's license (most positions). PREFERRED: 4+ years' experience in marketing. Experience in project management. HOW YOU'LL CONTRIBUTE: Manage the day-to-day planning and execution of marketing elements associated with client facing events, industry conferences, sponsorships, and trade shows. Manage the shared responsibility of managing brand standards. Monitor and report on effectiveness of marketing communications. Plan and produce a wide range of destination marketing materials to sell the Detroit region. Collaborate with design agencies and oversee marketing materials. Maintain effective internal communications to ensure that all departments are kept informed of marketing materials. Act as project planner for all marketing-related projects. Serve as the liaison with internal stakeholder's project management teams. Committed to partnering with Visit Detroit in embedding diversity, equity, and inclusion into company culture and operations, and actively contributing to creating a welcoming and inclusive environment for all employees and stakeholders. Committed to partnering with Visit Detroit in embedding diversity, equity, and inclusion into company culture and operations, and actively contributing to creating a welcoming and inclusive environment for all employees and stakeholders. OTHER CONTRIBUTIONS: Provides assistance and support as needed. Completes required reports, records, and related documents accurately and promptly. Completes special project assignments. Prepare, process, and submit financial documents for vendor payment. REQUIRED KNOWLEDGE, SKILLS, AND COMPETENCIES: Ability to think strategically as well as tactically. Ability to build effective consensus within a diverse team. Ability to assist in the execution of marketing plans. Ability to analyze and solve marketing problems. Ability to multitask several projects at one time with tight turnaround times. Excellent communication skills including the ability to clearly express thoughts, ideas, and concepts, verbally and in writing, in the English language. Strong ability to organize, prioritize, and manage multiple assignments. Creative and adaptable in fast-paced environments. Builds and maintains effective relationships with colleagues and external stakeholders. Consistently demonstrates professionalism in attitude, appearance, and behavior. Effective in both remote and in-person settings; proficient with video conferencing tools. Proficient in Microsoft Word, Excel, Outlook, and PowerPoint. Available to work evenings, weekends, and travel as needed. PHYSICAL DEMANDS AND WORKING CONDITIONS: Office work involves extended periods of sitting or working at a desk, utilizing repetitive typing motions on a computer or laptop, and reading text on a video display monitor. Ability to perform extensive standing and/or walking for work-related assignments and events. Ability to lift push, and or carry up to 40lbs. occasionally. PIdc60a9e1d6b0-9856

ABOUT THE DIGITAL MARKETING COORDINATOR WHO WE ARE Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging, we strive to create an environment where voices are valued and respected. If this resonates with you, consider the role below: WHAT WE OFFER: Competitive CompensationLife, Medical, Vision, and Dental Insurance11 Paid Company Holidays Per Year, plus 1 Floating HolidayPTO Referral Bonus17 PTO Days Per Year, Based on Full Months Projected to Work in The Calendar Year401(K) With 4% MatchPaid Parking, with 24/7 Access JOB HIGHLIGHTS POSITION PURPOSE: Provides project management in the creation, implementation, and organization of projects/activities related to website management, SEO, content management, and web and social analytics. This position handles a variety of website-related project management duties to assist the Senior Director, Marketing in completing department projects/tasks in an effective and efficient manner. This position regularly interacts with other Visit Detroit departments to complete digital marketing-related requests. This position will also be responsible for the collection and analysis of tourism-related research. LOCATION & SCHEDULE: Full-time, Non-ExemptThis position currently involves a hybrid working model with 2 days remote, and 3 days in-office in Detroit, MI. WHAT WE REQUIRE: At least one year of work experience in digital marketing. Intermediate to advanced proficiency in search engine optimization (SEO). Beginner to intermediate knowledge of HTML and CSS. Intermediate knowledge of analytics software (Google Analytics). Experience with Social Media Reporting (Sprout Social) Valid, unrestricted Michigan driver's license. PREFERRED: 1-3 years' work experience in digital marketing operations, preferably in an agency or SaaS environment.Work experience in the tourism/travel industry.Work experience with website management, maintenance, or design. HOW YOU'LL CONTRIBUTE: Research & Analytics Conduct tourism and visitor research, including data collection, analysis, and forecasting to support Visit Detroit's goal of attracting 1.5 million new visitors annuallyAnalyze economic impact of tourism initiatives, major events, and convention business to demonstrate Visit Detroit's value to stakeholdersTrack and report on visitor growth targets using multiple data sources including STR reports, hotel occupancy data, and attraction attendanceConduct competitive analysis of peer DMOs and tourism trends to inform strategic planning and positioningDevelop regular research reports and data visualizations for leadership, board presentations, and stakeholder communications Web & Digital Analytics Coordinate and analyze web and social media analytics, establishing regular reporting for the Marketing Department to drive digital strategy and content decisionsOptimize microsites, apps, and video content for search engines (SEO) and user experienceManage content optimization and functionality, conducting regular user testing and making data-informed adjustmentsCollaborate with marketing staff on content creation and editing based on search engine data and web analytics Digital Operations & Content Management Create and manage Detroit Vibe Newsletter e-blasts and departmental communicationsPopulate and maintain content for convention and sporting events by collaborating with meeting planners and Visit Detroit departmentsMaintain relationship with website vendor to support ongoing web requests and microsite managementEnsure websites maintain ADA compliance and accessibility standards per Web Content Accessibility GuidelinesProject manage web-related updates and redesigns as needed Collaboration & Special Projects Collaborate with marketing staff and agencies to create and populate website templates and digital contentAssist with digital marketing projects including merchandise store, digital maps, SharePoint, and new strategic initiativesSupport research needs for new tourism initiatives and marketing campaigns Organizational Commitment Committed to partnering with Visit Detroit in embedding diversity, equity, and inclusion into company culture and operations, and actively contributing to creating a welcoming and inclusive environment for all employees and stakeholders OTHER CONTRIBUTIONS: Researching and writing print and digital content when necessary.Assist in travel and tourism research efforts.Occasional overtime on evenings and weekends to assist with Visit Detroit events. REQUIRED KNOWLEDGE, SKILLS, AND COMPETENCIES: Ability to manage digital content and websites, including search engine optimization (SEO), while leveraging web, social, and tourism analytics to identify trends and inform strategy. Ability to successfully manage large, multifaceted projects involving multiple vendors and cross-functional stakeholders. Excellent writing, editing, and proofing skills. Basic understanding of sales and marketing principles; advertising and publishing experience helpful. Working knowledge of metro Detroit attractions, restaurants, events, hotels, and meeting facilities is helpful. Excellent communication skills including the ability to clearly express thoughts, ideas, and concepts, verbally and in writing, in the English language. Skilled in organizing, prioritizing, and analyzing multiple assignments simultaneously. Ability to think and manage creatively in a fast-paced work environment. Ability to develop and maintain effective working relationships with supervisors, peers, colleagues, and external stakeholders. Maintains a positive and professional work attitude, appearance, and behavior even in the most demanding situations. Ability to work effectively in both remote and in-person work environments; proficient using video conferencing software and other remote work tools. Proficient in using personal computer software and applications including Microsoft Word, Excel, Outlook, and PowerPoint. Available weekends and outside of normal work hours for assignments and travel, as needed. PHYSICAL DEMANDS AND WORKING CONDITIONS: Office work involves extended periods of sitting or working at a desk, utilizing repetitive typing motions on a computer or laptop, and reading text on a video display monitor. Ability to perform extensive standing and/or walking for work-related assignments and events. Ability to lift push, and or carry up to 40 lbs. occasionally. Visit Detroit is an Equal Opportunity Employer: We respect and seek individuals of a diverse background and do not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor . Please ensure you regularly check your email spam folder for any communication from Visit Detroit to avoid missing important updates regarding your application status. The above is intended to describe the general content of and requirements for the performance of this position. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements and does not imply a contract. I understand that my employment is at-will and that either you or I can terminate my employment at any time, for any reason. No oral or written contractual commitments have been made concerning my employment. PI9ec036f5-

ABOUT THE INTERNATIONAL MARKETING MANAGER WHO WE ARE Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging, we strive to create an environment where voices are valued and respected. If this resonates with you, consider the role below: WHAT WE OFFER: Competitive CompensationLife, Medical, Vision, and Dental Insurance11 Paid Company Holidays Per Year, plus 1 Floating HolidayPTO Referral Bonus17 PTO Days Per Year, Based on Full Months Projected to Work in The Calendar Year401(K) With 4% MatchPaid Parking, with 24/7 Access JOB HIGHLIGHTS POSITION PURPOSE: The International Marketing Manager is responsible for increasing international visitation and awareness of metro Detroit. The position will support the development and implementation of global marketing strategies, conduct market research, manage the destination's brand image, create marketing campaigns, and build partnerships with stakeholders in the tourism and hospitality industry. LOCATION & SCHEDULE: Full-time, ExemptThis position currently involves a hybrid working model with 2 days remote and 3 days in-office in Detroit, MI. WHAT WE REQUIRE: Bachelor's degree in Marketing, International Business, or related field4-6 years of experience in marketing, international marketing, or destination tourism marketingProven success in developing and executing marketing strategiesStrong understanding of global travel markets and cultural nuancesProficiency in digital marketing tools and analytics platformsWillingness and ability to travel internationallyValid, unrestricted Michigan driver's license. Valid, unrestricted passport; necessary for overseas travel. PREFERRED: 6+ years of experience in marketing, international marketing, or destination tourism marketingMultilingual; fluency in an additional language is a plusFamiliarity with Detroit's tourism assets and global positioningPrior work with international agencies, travel trade, or Destination Marketing Organizations (DMOs) HOW YOU'LL CONTRIBUTE: Develop and execute marketing plans tailored to specific international markets, considering cultural nuances, economic factors, and travel trends.Recommend marketing objectives, identify target audiences, and support the selection of appropriate marketing channels to maximize impact and efficiency in each market.Analyze in-depth research to understand international market dynamics, consumer behavior, and competitive positioning.Analyze data, identify trends, and provide actionable insights to inform and refine international marketing strategies.Develop and maintain a consistent brand identity for the destination in international markets. Adapt marketing materials and messaging to resonate with diverse cultural contexts while ensuring compliance with established brand guidelines.Collaborate with internal teams and external agencies to develop and execute marketing campaigns, promotions, and product launches in international markets.Collaborate with the Tourism and Communications teams to identify and establish partnerships with key stakeholders in the international travel industry, including airlines, tour operators, travel agencies, receptive operators, and media outlets.Support negotiations, develop joint marketing programs, and foster long-term relationships to enhance the destination's global visibility.Collaborate with the Marketing team to create engaging and informative content for various marketing channels, including websites, social media platforms, and brochures.Showcase the destination's attractions and experiences in ways that appeal to international travelers and support overall visitation goals.Committed to partnering with Visit Detroit in embedding diversity, equity, and inclusion into company culture and operations, and actively contributing to creating a welcoming and inclusive environment for all employees and stakeholders. OTHER CONTRIBUTIONS: Developing and managing marketing budgets for international campaigns, ensuring efficient allocation of resources and tracking return on investment (ROI).Attend international trade shows, exhibitions, and other marketing events to promote the destination and generate interest in visiting Detroit.Collaborate with the Communications team to assist the team with handling communication with international media outlets to enhance Detroit's brand and reputation. REQUIRED KNOWLEDGE, SKILLS, AND COMPETENCIES: Strong foundation in marketing principles, strategies, and best practices, with a focus on international marketing and cultural considerations. Knowledge of international market research methods, consumer behavior trends, and marketing analytics, with the ability to interpret data and provide recommendations. Understanding of brand management principles and the ability to adapt marketing messages and materials for diverse international audiences while maintaining brand consistency. Ability to collaborate effectively with internal teams, external agencies, and international tourism industry partners to support marketing initiatives and destination awareness efforts. Working knowledge of digital marketing channels, content development, and campaign execution across multiple platforms. Excellent communication skills including the ability to clearly express thoughts, ideas, and concepts, verbally and in writing, in the English language. Strong ability to organize, prioritize, and manage multiple assignments. Creative and adaptable in fast-paced environments. Builds and maintains effective relationships with colleagues and external stakeholders. Consistently demonstrates professionalism in attitude, appearance, and behavior. Effective in both remote and in-person settings; proficient with video conferencing tools. Proficient in Microsoft Word, Excel, Outlook, and PowerPoint. Available to work evenings, weekends, and travel as needed. PHYSICAL DEMANDS AND WORKING CONDITIONS: Office work involves extended periods of sitting or working at a desk, utilizing repetitive typing motions on a computer or laptop, and reading text on a video display monitor. Ability to perform extensive standing and/or walking for work-related assignments and events. Ability to lift, push, and/or carry up to 40lbs. occasionally. TRAVEL REQUIREMENTS: This role requires extensive international travel. Visit Detroit is an Equal Opportunity Employer: We respect and seek individuals of a diverse background and do not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor . Please ensure you regularly check your email spam folder for any communication from Visit Detroit to avoid missing important updates regarding your application status. The above is intended to describe the general content of and requirements for the performance of this position. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements and does not imply a contract. I understand that my employment is at-will and that either you or I can terminate my employment at any time, for any reason. No oral or written contractual commitments have been made concerning my employment. PI6a724476c8b1-9850