Tundra Lodge Resort & Waterpark

Tundra Lodge is currently seeking a Full Time Marketing Manager for this Full-Service 162 guestroom Resort, Waterpark and Conference Center. The Marketing Manager oversees all marketing/advertising/social media materials to ensure a consistent message and professional look. This position works closely with the General Manager, Department Heads, VP Operations and hotel ownership. The Marketing Manager also works with the hotel sales department on a daily basis and ensures the marketing efforts are aligned with and support the sales efforts of the hotel. Job duties of the Marketing Manager may include, but are not limited to, the following: Marketing -Develop and executing an annual Sales & Marketing Plan and assist with hotel overall annual marketing budgets. -Create, manage and/or implement marketing plans and programs, both short and long term, to increase group and individual revenues, market awareness and expansion of Resort products and/or services. -Develops, implements, controls, compiles and/or directs the preparation of reports pertaining to the operation of the Marketing Department to include, but not limited to the annual and monthly Forecast, Sales and Marketing Budget, Advertising and Promotion Budget, Advertising Tracking Measures and Booking Report. -Oversee the maintenance of hotel website, Facebook page and other Social Media platforms that develop. -Oversee the design, printing and updating of marketing/sales collateral for hotel including fact sheets, rack cards, promotional materials, specific market segments and need periods. -Oversees property advertisements and Marketing Collateral. -Assist the General Manager, VP of Ops and Ownership in all marketing vendor relationships/opportunities -Assist in coordination of special events such as ongoing corporate client events. Produce press releases and any necessary marketing materials or promotional items for such events. -Participate and present relevant marketing information at all hotel meetings interacting with department heads, staff and ownership. -Oversee online and print photography representation. -Ensure high quality, online visual representation is maintained for hotel. Digital Marketing: -Assist hotel Rev Manager in hotels participation in eCommerce programs -Manage hotel websites, OTA websites and property-specific websites to ensure information is accurate and current. Conduct periodic audits and communicate with the hotels any updates needed. -Work with hotel Rev Manager to monitor search engine placement and implement strategies to improve visibility including pay-per-click , link building and search engine optimization. -Assist with e-mail marketing efforts including e-mail address collection, database management, e-mail campaign creation and report analysis. -Ensure we are maximizing all hotel resources to enhance the properties websites (landing pages, POGs, marketing pages, etc.). -Search out BDPs on creative ways to leverage viral marketing opportunities (YouTube, Pinterest, Google+, etc.) -Research, develop and implement strategies to effectively increase property rankings on third party websites.