The Weber Shandwick Editorial team is currently seeking a motivated writer, editor, and content strategist to help our healthcare clients tell their story across channels. This individual will work with a team of graphic designers, social media managers, and integrated media specialists to create a compelling narrative around pertinent life science information. Our editors know what makes a good story, and how to bring that story to life - whether in a blog article, social post, video, podcast, or in a presentation. Our team thinks and operates differently than what you'd expect at an agency, and we pride ourselves on it. This individual will be responsible for writing, content creation, publishing, managing editorial calendars and assisting with client assignments, strategies, and editorial development. Candidates must have proven writing skills with digital publishing experience preferred, the ability to work both collaboratively and independently. The Ideal Candidate Would Have: 3-5 years of editorial experience at a media or online publishing company Subject matter expertise in health, medical, pharmaceutical, or biotech industry writing A proven track record of working under daily, weekly, and monthly deadlines Excellent editing, writing, and grammatical skills A keen sense of news value and editorial judgment, especially in the Healthcare beat Experience writing, reporting, and interviewing Ability to develop creative story ideas and an eagerness to execute them. Be able to write sharp, engaging copy on a variety of Pharma/Healthcare topics, in a variety of voices for different audiences and in a variety of content types Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars Knowledge of multimedia storytelling A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues Can communicate effectively with clients and internal team members Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.). What You Will Do: Analyze Pharma/Healthcare client objectives and audiences to determine content channels, and types. Create editorial workflows, develop content calendars, and report on content results. Generate and help produce story and content packages (blog posts, though leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers). Edit and help oversee editorial calendars - both for websites and social channels. Edit stories from freelancers and others for publication on the web. Develop and write short-form copy for social posts across multiple channels. Produce content in CMS such as WordPress. Manage analytics and reporting on web content. Contribute story ideas - from pitch to execution - for multiple digital platforms. Coordinate with other departments and teammates, such as art, media buying, social media and more. We are also interested in candidates who have: Powerpoint experience preferred Familiarity with using WordPress and CMS platforms SEO familiarity is a plus Experience in analytics tools like Google Analytics and Adobe Analytics a plus Working knowledge of social media platforms The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: Medical Dental Vision 401k (with employer match) Tuition Reimbursement Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul MyDays - Flexible holiday schedules Short-Term Disability Paid Employee Family Leave Family Building Benefit Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. " <
04/18/2024
Full time
The Weber Shandwick Editorial team is currently seeking a motivated writer, editor, and content strategist to help our healthcare clients tell their story across channels. This individual will work with a team of graphic designers, social media managers, and integrated media specialists to create a compelling narrative around pertinent life science information. Our editors know what makes a good story, and how to bring that story to life - whether in a blog article, social post, video, podcast, or in a presentation. Our team thinks and operates differently than what you'd expect at an agency, and we pride ourselves on it. This individual will be responsible for writing, content creation, publishing, managing editorial calendars and assisting with client assignments, strategies, and editorial development. Candidates must have proven writing skills with digital publishing experience preferred, the ability to work both collaboratively and independently. The Ideal Candidate Would Have: 3-5 years of editorial experience at a media or online publishing company Subject matter expertise in health, medical, pharmaceutical, or biotech industry writing A proven track record of working under daily, weekly, and monthly deadlines Excellent editing, writing, and grammatical skills A keen sense of news value and editorial judgment, especially in the Healthcare beat Experience writing, reporting, and interviewing Ability to develop creative story ideas and an eagerness to execute them. Be able to write sharp, engaging copy on a variety of Pharma/Healthcare topics, in a variety of voices for different audiences and in a variety of content types Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars Knowledge of multimedia storytelling A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues Can communicate effectively with clients and internal team members Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.). What You Will Do: Analyze Pharma/Healthcare client objectives and audiences to determine content channels, and types. Create editorial workflows, develop content calendars, and report on content results. Generate and help produce story and content packages (blog posts, though leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers). Edit and help oversee editorial calendars - both for websites and social channels. Edit stories from freelancers and others for publication on the web. Develop and write short-form copy for social posts across multiple channels. Produce content in CMS such as WordPress. Manage analytics and reporting on web content. Contribute story ideas - from pitch to execution - for multiple digital platforms. Coordinate with other departments and teammates, such as art, media buying, social media and more. We are also interested in candidates who have: Powerpoint experience preferred Familiarity with using WordPress and CMS platforms SEO familiarity is a plus Experience in analytics tools like Google Analytics and Adobe Analytics a plus Working knowledge of social media platforms The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: Medical Dental Vision 401k (with employer match) Tuition Reimbursement Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul MyDays - Flexible holiday schedules Short-Term Disability Paid Employee Family Leave Family Building Benefit Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. " <
JOB SCOPE: XYZ is looking to hire a driven Content Strategist to develop and execute content strategies that drive traffic and generate leads for our top brands including SBA.com , HSH.com , eMortgage.com , and PersonalLoans.com . The content strategist's responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not. MAJOR JOB DUTIES: To perform this job successfully, an individual must be able to perform each major duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. · Develop clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs. · Responsible for establishing the organization's editorial voice, and determining content needs, channel selection, and distribution. · Research our current users to determine the best customers and what kind of content they want to read. · Coordinate with the business team to incorporate offers into the content. · Pair content writers with subject matter experts, for interviews to develop content around. · Promote content well; get it in front of the target audience. · Analyze content marketing data to identify trends and anticipate consumer needs. · Perform content audits to assess how well existing content is performing. · Perform content gap analyses to determine what type of content is missing and what is needed. · Create, adjust, and manage the editorial calendar. · Establish style guides that specify the writing style and tone needed to create engaging content. · Develop a solid understanding of the target audience through online and traditional market research. · Ability to recruit, hire, and manage freelance writers including delegating tasks to writers and providing feedback. MINIMUM EDUCATION: Bachelor's Degree Required MINIMUM EXPERIENCE AND SKILLS: · Proven content strategy and project management experience. · Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM). · Strong understanding of SEO, keyword research, information architecture, and usability best practices. · Ability to work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals. · The ability to work under pressure. · Strong content presentation skills. · Outstanding organizational and time management skills. · Excellent analytical skills. · Exceptional marketing and collaborative skills. · Organized with the ability to manage multiple projects and tasks at once. · Sense of urgency, persistence, creativity, and a take-charge positive attitude. · Able to thrive in a rapidly changing, entrepreneurial, fast-paced environment. · Strong interpersonal skills, ability to develop relationships and communicate with all levels of management and external partners. · Highly responsible and self-motivated, with extraordinary attention to detail. XYZ is more than just a place to work. It's an organization that values creativity, innovative thinking, and diversity. We offer a great opportunity to work alongside highly intelligent and motivated people in a dynamic environment. XYZ is proud to be an Equal Opportunity Employer, M/F/D/V. PI
09/18/2021
Full time
JOB SCOPE: XYZ is looking to hire a driven Content Strategist to develop and execute content strategies that drive traffic and generate leads for our top brands including SBA.com , HSH.com , eMortgage.com , and PersonalLoans.com . The content strategist's responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not. MAJOR JOB DUTIES: To perform this job successfully, an individual must be able to perform each major duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. · Develop clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs. · Responsible for establishing the organization's editorial voice, and determining content needs, channel selection, and distribution. · Research our current users to determine the best customers and what kind of content they want to read. · Coordinate with the business team to incorporate offers into the content. · Pair content writers with subject matter experts, for interviews to develop content around. · Promote content well; get it in front of the target audience. · Analyze content marketing data to identify trends and anticipate consumer needs. · Perform content audits to assess how well existing content is performing. · Perform content gap analyses to determine what type of content is missing and what is needed. · Create, adjust, and manage the editorial calendar. · Establish style guides that specify the writing style and tone needed to create engaging content. · Develop a solid understanding of the target audience through online and traditional market research. · Ability to recruit, hire, and manage freelance writers including delegating tasks to writers and providing feedback. MINIMUM EDUCATION: Bachelor's Degree Required MINIMUM EXPERIENCE AND SKILLS: · Proven content strategy and project management experience. · Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM). · Strong understanding of SEO, keyword research, information architecture, and usability best practices. · Ability to work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals. · The ability to work under pressure. · Strong content presentation skills. · Outstanding organizational and time management skills. · Excellent analytical skills. · Exceptional marketing and collaborative skills. · Organized with the ability to manage multiple projects and tasks at once. · Sense of urgency, persistence, creativity, and a take-charge positive attitude. · Able to thrive in a rapidly changing, entrepreneurial, fast-paced environment. · Strong interpersonal skills, ability to develop relationships and communicate with all levels of management and external partners. · Highly responsible and self-motivated, with extraordinary attention to detail. XYZ is more than just a place to work. It's an organization that values creativity, innovative thinking, and diversity. We offer a great opportunity to work alongside highly intelligent and motivated people in a dynamic environment. XYZ is proud to be an Equal Opportunity Employer, M/F/D/V. PI
Description The Creative Group has a client in need of a Copywriter with financial industry experience! This is a consulting assignment that will be roughly 25 hours per week and go through the end of 2020. You can work remotely for the time being, then will be expected to work onsite in Exton, PA when it's safe to work onsite. You must have at least mid-level copywriting experience to write copy for internal communications, the website, social media, marketing and advertising, press releases, videos, etc. Responsibilities include, but are not limited to: • Write and ideate short and longform copy for multiple mediums that is on-brand • Write for all marketing and advertising copy/content, social media, the website, press releases, corporate messaging, brand positioning, radio scripts, emails, signage for events • Work with Project Managers and Strategist to understand project expectations and produce content with the needs of the internal client in mind • Ensure consistency with product/campaign positioning • Support conceptual creative messaging • Facilitate and support brand tone of voice review • Help with proofreading • Write web copy optimized for SEO •Experience copywriting for the financial industry is required Requirements If you're available, commutable, and meet these qualifications please apply with your updated resume and samples to be considered ASAP! The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities - fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets. From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE's "Most Admired Companies" list every year since 1998. Download our mobile app to take your job search on the go! Contact your local TCG office ator visit to apply for this job now or find out more about other job opportunities. All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada. 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use . - provided by Dice
09/30/2020
Full time
Description The Creative Group has a client in need of a Copywriter with financial industry experience! This is a consulting assignment that will be roughly 25 hours per week and go through the end of 2020. You can work remotely for the time being, then will be expected to work onsite in Exton, PA when it's safe to work onsite. You must have at least mid-level copywriting experience to write copy for internal communications, the website, social media, marketing and advertising, press releases, videos, etc. Responsibilities include, but are not limited to: • Write and ideate short and longform copy for multiple mediums that is on-brand • Write for all marketing and advertising copy/content, social media, the website, press releases, corporate messaging, brand positioning, radio scripts, emails, signage for events • Work with Project Managers and Strategist to understand project expectations and produce content with the needs of the internal client in mind • Ensure consistency with product/campaign positioning • Support conceptual creative messaging • Facilitate and support brand tone of voice review • Help with proofreading • Write web copy optimized for SEO •Experience copywriting for the financial industry is required Requirements If you're available, commutable, and meet these qualifications please apply with your updated resume and samples to be considered ASAP! The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities - fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets. From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE's "Most Admired Companies" list every year since 1998. Download our mobile app to take your job search on the go! Contact your local TCG office ator visit to apply for this job now or find out more about other job opportunities. All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada. 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use . - provided by Dice
Description The Creative Group (TCG) is looking for a social media manager to join our client and help kick off their digital marketing strategy on Facebook, LinkedIn, Twitter, and Instagram. If this sounds like you, apply now to be considered! • Research audience preferences for each social media platform to uncover current and emerging trends • Analyze social media metrics such as engagement, follows, shares, and other audience KPIs • Create engaging text, image, and video content for Facebook, Twitter, Instagram, and other social media platforms • Facilitate online conversations with followers, fans, and customers • Develop a content calendar that supports the social media strategy using Google Sheets or other content calendar tracking platforms • Suggest new ways to attract prospective customers, like promotions and competitions • Work closely with brand project managers, design directors, brand writers, brand designers, and content strategists Requirements • 2-4 years of experience managing social media platforms for corporate or agency environments • Extensive experience with Facebook Ads manager and creating paid social content and ads • A Bachelor's degree in Communication Studies, Marketing, or similar field The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities - fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets. From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE's "Most Admired Companies" list every year since 1998. Download our mobile app to take your job search on the go! Contact your local TCG office ator visit to apply for this job now or find out more about other job opportunities. All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada. 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use . - provided by Dice
09/30/2020
Full time
Description The Creative Group (TCG) is looking for a social media manager to join our client and help kick off their digital marketing strategy on Facebook, LinkedIn, Twitter, and Instagram. If this sounds like you, apply now to be considered! • Research audience preferences for each social media platform to uncover current and emerging trends • Analyze social media metrics such as engagement, follows, shares, and other audience KPIs • Create engaging text, image, and video content for Facebook, Twitter, Instagram, and other social media platforms • Facilitate online conversations with followers, fans, and customers • Develop a content calendar that supports the social media strategy using Google Sheets or other content calendar tracking platforms • Suggest new ways to attract prospective customers, like promotions and competitions • Work closely with brand project managers, design directors, brand writers, brand designers, and content strategists Requirements • 2-4 years of experience managing social media platforms for corporate or agency environments • Extensive experience with Facebook Ads manager and creating paid social content and ads • A Bachelor's degree in Communication Studies, Marketing, or similar field The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities - fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets. From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE's "Most Admired Companies" list every year since 1998. Download our mobile app to take your job search on the go! Contact your local TCG office ator visit to apply for this job now or find out more about other job opportunities. All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada. 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use . - provided by Dice