Tourism Development Specialist

Description

The vision of Idaho Commerce is to support the growth of the state’s economy with a thriving business environment. Our standard is to “Move at the Speed of Business” to accelerate the growth of the state’s economy and ensure we are proactively anticipating the needs of businesses.

The Idaho Department of Commerce is seeking an individual to join the lead economic development agency for the State of Idaho. The mission of the Idaho Department of Commerce is to foster a business-friendly environment to aid in quality job creation, support existing companies, strengthen communities, promote innovation, and market Idaho domestically and internationally.

As a Tourism Development Specialist, you will promote and market Idaho's resources: develop, produce, and coordinate consumer and industry marketing information: provide technical marketing assistance to Idaho's businesses, and perform related work.

The ideal candidate will communicate effectively both orally and in writing, and establish and maintain cooperative working relationships with individuals, whether members of the public or coworkers, from diverse groups and backgrounds.

This position reports to the Tourism Manager.

The State of Idaho offers these AMAZING benefits:

• Participation in PERSI one of the nation's best state retirement systems and pension plans.
• Excellent low-cost medical, dental, and vision insurance for employee & family.
• Generous vacation and sick leave accrual beginning as soon as you start.
• Paid parental leave.
• Eleven paid holidays per year.
• Multiple savings plans.
• Life insurance.
• A healthy work-life balance is encouraged.
• Wellness programs; ongoing training opportunities; and more.

Example of Duties

• Manage the editorial influencer marketing program that includes contracting and implementation.
• Generate reports on the return-on-investment from the influencer marketing program
• Support in the development of relevant content and social media topics to reach Visit Idaho's target customers (domestic and international)
• Support the creation of printed and online publications
• Collaborate with the Tourism team on outreach efforts
• Assist in statewide outreach to stakeholders for amplification of Visit Idaho's brand
• Some travel

Minimum Qualifications

Good knowledge of:

• Marketing principles (sales, public relations) including social media, advertising and research methods.
• Public relations practices.

Experience:

Working as a professional, marketing or promoting travel in the tourism industry.

Preparing and making oral presentations to community or business groups or similar audiences.

Preferred Qualifications:
Demonstrated professional experience:

• Leading and managing multiple projects